SEARCH FOR: STRO

Beaded – [Lecx Stacy]

I hope to usher your Friday in with some new music from, what I believe is, a very exciting new artist. His name is Lecx Stacy and his newest single, “Beaded,” is comprised of all the things that make summer nights special. The gifted producer, singer and songwriter conjures up the perfect backtrack to a summer night drive through the city – all you have to do is press play. Beginning softly, Lecx opens his single debut with subtle guitar progression alongside a crisp break-beat that sets the stage for his blissed-out vocals. Finding a balance between rapping and singing, Lecx chronicles the endless ways in which he finds happiness with his newfound love; “bracelet around my wrist with your name / angel around my neck and glitter on my face / I glow when you’re around.” Beautifully orchestrated production captures the multi-layered feelings of Lecx’s new love that is brought to life by the use of various genres and styles. Despite this being Lecx Stacy’s first official single release on digital streaming platforms the emerging musician makes a strong case for our attention as he moves forward. Listen to Lecx Stacy’s new single on Spotify below and be sure …

Premiere: Persona – [PNTHN]

In the age of social media, artists who spike in popularity thanks to one-time virality often experience a fall just as rapid as their rise. Put simply, volatility is too high when no stable foundation is built, and consequently, it becomes nearly impossible for these viral sensations to expand their vision and build on their “moment” while it’s still there. For Texas rap group PNTHN, however, we’re seeing the exact opposite. One release after another, PNTHN has slowly but surely proved themselves as an act worth watching, simply by putting thought and care into the construction of their careers so far. As a result, even at such an early stage in their rise, the group boasts a strong catalog of music and a feverish following in their native Texas, not to mention an incredible resume of live shows and even better reviews from critics. Accordingly so, the stable foundation has been built, and as PNTHN looks toward the future with releases such as their latest — “Persona” — fans await the inevitable moment when that first domino tips and the group is off to the races. With this, “Persona” looks, sounds, and feels like the moments leading up to this …

Q&A: Family Reunion talks first headlining show, new music to come

Family Reunion’s Jackie Carlson has spent the last year opening for other acts on tour, releasing a series of singles, and experimenting with her sound along the way. Tonight, the Chicago-suburbs native takes the stage at Schubas Tavern for her first official Chicago headlining show, supported by Eleeza Silva and Sports Boyfriend. I caught up with Jackie before the show to get her thoughts on performing, the music she’s been working on, and what to expect next. Read our conversation below: — MDR: How does it feel doing your first headlining show in Chicago? Jackie: I don’t really feel anything about it to be honest. I know that sounds weird, I don’t know. Maybe ‘cause it’s not happening like right now. I think I’ll feel it when I get to the venue. It’s weird to describe. I used to have really bad stage fright and be scared I was gonna f**k up, but now I’m more ready to do this stuff.  It’s gonna be nice ‘cause I haven’t played a lot of shows this year aside from opening for people. But it’s nice that people will be there to see me. I remember The Marias tweeted something like “every band …

Veins – [Victor Internet]

In little over a year, Victor Internet (formerly VICTOR!) has gone from underground Chicago favorite to nationally recognized musician, and his buzz only continues to grow after opening for Cuco on tour earlier this year. The rising artist keeps his momentum going today with a new song and music video titled “Veins”. From the moment it starts, it’s clear that “Veins” resembles a step forward for Victor in terms of production, ushering in a more polished sound than he’s played with before. Amid the more refined production quality, though, the core characteristics of Victor’s music remain consistent. The heartfelt lyrics seem to resemble a moment of reflection on how far he’s come up to this point and the transient period he’s in now as his surroundings start to shift. The same layered harmonies, pitch shifts, and dreamy melodies that marked his earlier songs still land on “Veins”—a reassurance that his sound has only grown stronger as his popularity increases. Using the track’s emotional range as inspiration, director Matthew Castellanos and Victor give “Veins” a striking visual treatment. See the video for yourself below:

Loverboy – [Atwood]

Music, at its very core, has always been somewhat of an escape for me. Whenever I find myself bogged down with work and unable to focus, I step back for a moment and try to find something new to listen to, just as I’ve stumbled upon with the latest project from Atwood, Loverboy. Arriving in my SoundCloud feed earlier today, Loverboy is a project seemingly made for this very moment. Between the colorful palette of sounds and rejuvenating deliveries, each moment feels like a breath of fresh air, constantly reinventing itself and maintaining the attention of listeners all throughout. Atwood is a machine of energy that never stops running, and when matched with such a striking, eclectic selection of sounds and styles, his galvanizing personality takes control as the infectious force that it so naturally exists as. With this in mind, Loverboy has certainly established itself as a highlight of my week so far, and I wholeheartedly believe that it can deliver the same for a wide base of other listeners. From the rap-sing hybrid deliveries to the ingrained sense of soul here, Loverboy is sure to reach the core, so don’t sleep. Stream the new project below and be sure to keep an eye …

Song Of Solomon – [Solomon]

Back in March, Solomon (AKA Solomonluvbugs) made his debut with an impressive offering in “Cold Baby,” teasing something called SOS in the process. Turns out, it was his album Song Of Solomon, and, turns out, he picked right up where he left off delivering a well-rounded album that puts his wide array of styles on full display. With an ear for great production (from the likes of Stones Neighbor, Kye Colors, Mike Hurst, and more) the Kansas City excels at tweaking his delivery to fit the atmosphere of whatever style of beat he chooses. Case in point, “Dirt” and the following track “Speed Racer.” Each track has its own distinct feel–“Dirt” has a more textbook, traditional feel and “Speed Racer” is more atmospheric–but, back to back, they are two of the stronger efforts on the project. Even with a versatile approach, what really jumps out at me as a constant is the edge and grit Solomon brings both in style and lyricism; it often serves as the perfect contrast to the melodic-centric feel. Kansas City is home to some really bright, young talents, and now, it’s time to add Solomon to the ever-growing list. Standout tracks: “Dirt,” “Speed Racer,” & “Tarry Town”

Independent vs. Label: Debating Signing a Deal or Remaining Indie

By Lee Mcintosh To sign or not to sign? That is the question that races through the mind of many artists, producers. and creatives all throughout the industry. Growing up, we would study and analyze the hip-hop heavyweights of today and follow their journey — all of which began with them signing to a major label. Once they signed to that label, we began to see their music videos on TV, making appearances on red carpets at award shows, and overall soaking up the fame and attention that they would grind so hard to achieve. In fact, it would seem as if the only way for an artist to reach that level of notoriety beyond the barriers of their hometown, would be to sign to a label. The music business has evolved tremendously since then. Social media engagement is at an all-time high. Music streaming services such as Spotify, Apple Music, and Tidal are the three main sources for music consumption. CDs are close to being extinct due to the fact that stores are pulling back releasing new albums, and new vehicles don’t even have CD players installed. With the rise of new artists gaining popularity without the help of …

Blue Gatorade – [Jazz Ingram] [Your Friend, Kami]

Chemistry is key when it comes to making music. As we’ve seen countless times in the past, the artists that take the time to build a rapport with a producer often see better musical results than those that simply use random beats sent to them over email, and furthermore, the former tend to build music that lasts much longer than the latter. On one hand, it comes down to trust and the art of seeing eye-to-eye, while on the other hand, this is truly just a force of nature, as two talented people are guaranteed to dig a little deeper the longer they spend time with both one another and the music, itself. Needless to say, one artist-producer team that has displayed this better than just about anyone is Jazz Ingram and Your Friend, Kami: two Lyrical Lemonade favorites who are here today with a brand new offering, “Blue Gatorade.” Speaking to the aforementioned point of the importance of chemistry, the refreshing, off-kilter production here is something that Jazz clearly knows how to navigate because of his experience in working with Kami. Put simply, the two understand one another’s visions better than anyone else, and as a result, songs like …

Behind The Music: The Rise of Triller

Trying to keep up with the constant cycle of how music blows up has always been intriguing but has served as a constant conundrum to me. In 2019, platforms like Triller, Tik Tok, Musically and more have served as makeshift A&R platforms to test out what songs are hot or not. I reached out to Head of Music Playlisting at Triller — Cam Molina — for an interview so he could shed some light on the ins and outs of what goes into the behind the scenes of these powerful music marketing platforms.  – – – – LL:  What’s the process behind picking a song that you think that’s going to fit on Triller? Cam: To be honest, it’s everything you know from paying attention to the videos that are going viral on Instagram and Twitter to checking the playlists on Spotify and SoundCloud. Even working with the music data company Indify recently has been huge for us and YouTube, of course — just being able to have all these different platforms and options to go look at stuff. I have a general idea of what I believe to be more of our brand of music and kind of content …

Behind the Music: Highlighting the Producers of Today’s Sound

By: Lee Mcintosh When it comes to creating great music, the artists are the ones who receive most of the recognition for the creation of the song. Their name is what’s attached to the song, their flows, their likeness, and even the features that the artist may have. However, the song making process all begins with one entity… the producer/s. No matter how creative the lyrics may be, how great the artist’s cadence sounds, the beat behind it all is a huge factor behind the overall appeal of the song, and that is what moves people and captures their attention as soon as they hit play. We are in a different era of music now. Technology has advanced to a point where producers and artists don’t have to be in the studio together anymore. This can be a gift and a curse at the same time. Often so, producers may send over a beat pack to an artist and then they select the songs they want and don’t want. From there, the studio session may be recorded or put on Instagram live, and the producer may be nowhere in sight. This may create confusion as to who actually made the …