Don’t Know Me – [Slatt Zy]

The opening scene in Slatt Zy’s new music video watches the Chattanooga native take out the trash, only to hop on his phone right after and get yelled at by who we can assume is his manager. Slatt is working a job that he hates, just waiting for music to take off — a scene that I’m sure a lot of us can relate with, from minimum wage jobs to visions of future success. This ambition is one of Slatt Zy’s most prominent characteristics. Slated with an unmatched ear for melody and a hyper-focused work ethic, Slatt isn’t going to let go of his dream at any cost, just as “Don’t Know Me” can attest. Getting scolded by his manager, the music video waits for Slatt to return to his job, and when he finally does, he flexes the idea of bringing his music dreams to fruition. On one hand, it’s a story that leaves us rooting for Slatt Zy more than ever before, while on the other hand, it’s a scene that clearly foreshadows the future for one of TN’s most promising artists right now. Chattanooga’s own is making some impeccable first impressions with his past few releases, and …

Behind the Boards: IGot20OnMyBeat “Double D’s” Beat Deconstruction

One of the many unsung heroes of the music industry is the producers. I decided to sit down with Charlotte, North Carolina’s own IGot20OnMyBeat — the producer of hit songs such as DaBaby’s “Walker Texas Ranger” — to talk about his origins and most recent rise with DaBaby and Stunna4Vegas. Above, I got to see 20 conduct a Genius-style beat deconstruction of Stunna4Vegas’s hit song, “Double D’s.” Check out the video and the short Q&A that derived from our sit-down. – – – – – – – First of all, I appreciate that you had me over here. When did you start producing? I started about 20 years ago, back when my brother was working with Rico Wade from the Dungeon Family. I was pretty much just being a brother and supporting. After a while, though, I started to take it seriously with my friend Joseph Fields, going to the crib after school and making beats on Fruity Loops. From there, I just stuck with it. So what were you listening to back then? Who inspired you coming up? Oh, man. I was listening to Timbaland, Missy Elliott, a lot of Ginuwine. Also, since Rico Wade was in my ear …

Watch RZA’s brand new interview with BigBoyTV

RZA is one of the most legendary hip-hop figures walking the planet, and Big Boy is one of the most acclaimed interviewers in the world, so when they clashed for a brand new conversation I was eager to hear what they were speaking about. You will find RZA talking about plenty of things including the recent documentaries on Wu-Tang, the current state of hip-hop, scoring movies, working with Hulu, Wu-Tang being filled with alpha males, being a great writer & storyteller, writing a book, how hip-hop has changed over the years, Lil Nas X & Drake, the strength of the Wu-Tang brand, Logic, the idea of getting inducted into the Rock ‘n’ Roll hall of fame, being a student of the game, greatness not being individual, nostalgia, the legacy of ODB, Pac & Biggie, being a leader & much more. This interview was chock-filled with gems, take some time out to watch it and I bet you learn something new.

Feeling That Feel – [Verzache]

Returning to our pages today with a very special record, rising star Verzache drops off his latest release titled “Feeling That Feel”. The self-produced, self-written, and self-recorded track showcases Verzache’s ability to create a mesmerizing feeling through the smooth delivery of his infectious melodies and captivating lyrics. Verzache currently stands with an undeniable catalog to his name, in which has helped build a large, possessive, and promising fanbase despite the fact that he has no music videos and very few visuals. After speaking to his manager, his fans can be prepared to see his first ever music video very soon, but those are all the details I can say at this time. Furthermore, Verzache will continue to release singles and hopefully land himself a tour slot somewhere in the near future. As he continues to grow and develop on his own, we can only guess that his releases will continue to be stronger and stronger. Do yourself a huge favor now and stream “Feeling That Feel” below as well as follow Verzache on Instagram and Twitter!

Wasteland – [Tierra Whack]

With three singles released in the past three weeks, it should come as no surprise to hear that Tierra Whack has been on fire as of late. Even with such frequent releases, she’s been able to consistently impress with each one, offering up beautiful slices of the life and personality that she so gleefully embodies. Today, this streak is kept up as Whack is back on our pages with her fourth offering of #whackhistorymonth, “Wasteland.” Smooth as can be and decorated with bright splashes of background vocals, this offering gives the budding star a chance to show off the incredible array of cadences that she first perfected on Whack World. Clocking in at just over three minutes, Whack never ceases to entertain, one line after another, and as a result, I feel confident in saying that her fourth offering in four weeks is yet another fantastic example of Whack’s unique talents. That said, be sure to stream “Wasteland” at the link below and let us know what you think in the comments! Animation by @poormarty Artwork by @brotherzachary

Waterslide, Fleeky, & ETA – [Yung Bans]

If we’re talking about which artists brought their A-game in 2018, Yung Bans needs to be at the top of the list. The exponential growth that this Atlanta native has seen over the past few months has been absolutely astronomical, and even amidst legal troubles that have him on house arrest, Bans continues to run the game and get even more popular by the second. Today, acting as the exclamation point to a prosperous year, Bans is here on our pages to unleash three new singles: “Waterslide” featuring Lil Skies, “Fleeky”, and “ETA”. As you might’ve expected, all three of these tracks have the potential to be some Bans’ biggest to date, as their inimitable swing and effortless cadences make for some truly addictive listens. Clearly, the Atlanta native’s hitmaking abilities are simply one step ahead of the game as we head into the new year, and this should have all the Yung Bans fans out there itching for a new project hopefully coming soon. Check out the latest 3-pack from Yung Bans at the link below and end your year on a high note! “Waterslide” Produced by Y2K “Fleeky” Produced by Dee B “ETA” Produced by Yung Forza & Oogie …

Oogie Mane: Staying the Course

Influence, popularity, and innovation are all central factors that spur the conversation of “mainstream” versus “underground” in music. It is with these metrics that fans deem their favorite artist an “underground legend” or a full-blown “star”, using popular perception and relative terms to grade an artist’s status of fame in a given ecosystem of music. But sometimes this metric just doesn’t fit. In the age of the internet, where social media paves unique pathways for artists of every imaginable kind, the barrier between the mainstream and the underground has become increasingly blurred. Notably, increased visibility of niche scenes is now allowing mainstream acts to dip their hands into the underground, utilizing the boundary-pushing, non-linear styles of smaller artists to predict innovative pushes in sound. This collaboration, or occasional lack thereof, can be demonstrated in a number of ways, sometimes crediting the smaller acts that influenced a mainstream shift and sometimes not. Here enters “I’m Upset” by Drake: a single released for his Scorpion album that arrived right in the midst of a hallmark rap beef against Pusha T, but even more importantly, a single that exemplifies this blurring line between underground and above. I can recall driving home from my …

Lion Mufasa – [Smino]

Lyrical Lemonade favorite and St. Louis super star Smino is making his way back to our pages tonight with his brand new record titled “Lion Mufasa” or “L.M.F” for short. When Smino first announced that he was releasing this track yesterday I was extremely excited, waiting up until the release last night at midnight & boy it was worth it, he displayed lyrical excellence on this one as he played around with different flows that will have you hooked! Smino has been improving more and more each and every time he drops new music, and this new track has me eager to hear his next full length project, but as we patiently wait for that go ahead and stream this new offering below!

Thought Pool – [Verzache]

Scrolling through my SoundCloud feed this morning, I stumbled upon an artist by the name of Verzache. Having just dropped his brand new project, Thought Pool, I decided to click play and was instantly greeted by one of the best musical works that I’ve heard in months. At its core, this 8-track offering is able to tell volumes about the ever-evolving character of Verzache. He’s admittedly imperfect and brutally honest with himself, allowing for a sense of artistic clarity that relates to listeners on the most basic human level. In addition to this, sonically, Thought Pool is an absolutely gorgeous tape, and Verzache’s hypnotic vocal abilities serve him well as the perfect complement to his stellar taste in production. I could go about this project all day long, but just know that Thought Pool is a must-listen for all of our readers out there, so be sure to check it out at the link below and follow Verzache on Twitter here!

Quarterthing – [Joey Purp]

Joey Purp has been one of my favorite rappers for literally years now, I remember my older brother burning me a CD of Joey’s early music back in 2012 and I couldn’t get enough of it. I have been following his career since that point & here we are six years later and the Savemoney leader just blessed his growing fan base with his brand new album titled “Quarterthing”, which was easily one of my most anticipated releases of the year, especially after hearing the singles “Elastic” & “Bag Talk”. It’s safe to say that Purp came through with yet another fantastic all around project after my third listen through, each and every record provided impressed but a couple of my favorite moments on it were the beautiful intro “24k Gold” as well as ferocious cut “Look At My Wrist”. The features on this project came from the likes of Lyrical Lemonade favorite Cdot Honcho, rising Chicago star Queen Key, the legendary GZA & RZA, and some glorious vocals from Ravyn Lenae & Jabari Rayford. I predict by the time 2018 comes to an end that this new album will be one of the standouts that we remember for years to …