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The Life of Pablo | Forever Fresh

Today’s world has certainly skewed nearly every single aspect of life as it once was some five years ago. In an everyday landscape that sees this unprecedented deadly outbreak go hand-in-hand with some of the most heightened political unrest throughout history, it seems almost comical that in late-2015 leading into 2016, the world was very, very concerned with the now-tame antics of one Kanye West. The man spent that period announcing an album, changing its title a number of times, and all-around doing what was then known as just “silly Kanye things” — nothing more, nothing less. But oh my, were we all invigorated. If anyone today were to tell another individual at that time that Kanye’s actions and overall popular presence would become exponentially worse, problematic, and purely reactionary above all else, they may agree, but certainly not to the sincerely frightening scope that he ended out that decade with. So with that being said, it makes looking back at this far more “down to earth” version of Ye quite a lot more fascinating by itself, and absolutely more refreshing by extension given the man we see today and the world that we all live in together. As off-the-wall …

an evil witches love spell – [Lil Boom]

In a music scene where copycats and imposters run rampant, I constantly look for someone who’s not afraid to break through barriers and make songs that are uncharacteristic of the typical norm that is expected of artists. As for Lil Boom, he is the posterchild of weird, unusual, and obscure, but in all the best possible ways. He doesn’t seem to make music for any specific crowd or fanbase, but rather pushes himself beyond the limits of typical creation, consistently bringing out of the box offerings to life, and fans have been completely eating this up. Full transparency, I am relatively new to the world of Boom, and although I know he’s been making waves for quite some time, I figured it was about time that I saw what all the hype was about, and I must say, he didn’t disappoint whatsoever. On his latest song “an evil witches love spell”, he might have some unique wordplays and an individualistic sound, but it admittedly isn’t quite as bizarre as some of the other records I’ve heard while skimming through his discography. Lil Waifu produced this jam, utilizing upbeat, almost video game-like synths that bounce along with the tempo of the …

4 Thangs – [Freddie Gibbs] ft. [Big Sean] & [Hit-Boy]

I’ve talked about it before, but sports play such an important role in Rap culture just like Rap music plays a huge role in the world of sports as well. While winning championships might give you rings, trophies, notoriety, and wealth, there is a similar form of winning in music that brings similar things into your life, and the celebrations that athletes and artists experience are very similar to one another, so the correlation is uncanny. This is as evident as ever in the brand-new Nick Walker-directed visual for Freddie Gibbs’ song “4 Thangs”, which also features Big Sean and Hit-Boy. In fact, they decided to play the part of a team that just won the NBA championship for the 4th time, taking us with them to the post-game press conference and into the locker room where they celebrate the success they had, acting as if they were the one’s playing in the games, while also paying homage to the Lakers’ recent NBA Finals victory. Starting with the press conference, Freddie is waiting at the podium for Sean, who shows up late, prompting Freddie to give him a hard time about his tardiness. Bubbles pop up underneath the two talents …

Vice City – [Young Nudy]

There is an intangible list of artists I pay attention to that every time they drop something new, I have to listen up and talk about it. Atlanta’s very own Young Nudy is one of these talents, and when I saw that he teamed up with super-producer Metro Boomin to drop a brand-new song entitled “Vice City”, I had no option but to tune in. Metro switches things up slightly from his normal more Trap-influenced production by including some mystical synths that are sprinkled throughout while more common percussion and booming (no pun intended) drums take over the scene. Nudy begins to share a straightforward, non-musical message at the beginning, sharing the fact that he’s from a city where crimes are committed on the daily, whether that means robberies or anything else, promptly brushing off the fact that you’re either prepared or not, but you better be ready for whatever might come your way. He then gets right into his bars, spitting a few words at a time before pausing briefly to come right in on time to finish each line in a playful yet menacing fashion. While his enthusiasm switches up constantly, he still somehow remains even-keeled while going …

Biggie and Brooklyn: Def Jam’s Cey Adams Details His Collaboration With Pepsi In Honor of the Late Hip-Hop Legend

It says a lot about a creative mind to be able to accurately depict another individual’s artistic approach and/or makeup through a visual manner, but that creator enters an entirely different class once they are tasked with translating both another individual’s artistry in itself, along with the rest of their life leading up to their creative endeavors as well. But in being the founding creative director at Def Jam Recordings and throughout its now-historic time at the top of the hip-hop world, Cey Adams has been presented this opportunity more times than he could ever count, and given the remarkably apparent influence that he has presented over this very hip-hop landscape as it has came to take shape to this day, he has delivered in this role with all of the sheer grace and glory this culture could ever dream of asking for. Yet again has he been tasked with doing this exact same thing this year in a collaboration with Pepsi, but this go-around is even more special for the influential creative mind than perhaps many of his recent projects. The brand is celebrating the storied career of The Notorious B.I.G. with their latest creative content drop in honor …

Growth-[Afterthought] & [Aura]

When you talk about pure talent, the name Afterthought has to be brought up in the conversation. I’ve had the chance of connecting with a myriad of musicians during my time of writing, but if there is one person that I’m most excited for, it’s Afterthought. The talented producer/rapper/songwriter has had his hand in a plethora of projects and songs that you most definitely have heard of before. If you’re a fan of all types of music, then you need to take a listen to every single piece that he’s cooked up so far. Today, the talented musician and jack of all trades is making it onto our page for his most recent song that just dropped. The brand new offering called, “Growth” that is a must listen in every sense of the word. From a production standpoint, afterthought just doesn’t miss whatsoever. What makes this piece even better is that well known singer, Aura decided to hop on this one to round it out. Make sure you peep this new song by Afterthought when you get the chance! I’ve attached the Spotify link down below! Enjoy!

Pontiac Made DDG: From YouTuber to Rap Star in the Making

“People still talk shit now about me being a ‘YouTube rapper’ but I feel like its undeniable at this point. I’m on the radio, I got songs that are gold and getting tons of streams—like what else can I show them?” -DDG Gaining success on YouTube has become more and more of a common thing in the current generation of creatives. There are tons of people who make a living from their YouTube career. Even while gaining tons of views, subscribers and followers, there seems to be a stigma about when YouTube influencers begin to branch off into other business ventures. Lots of people think it’s not a genuine fanbase, they only succeed because their subscribers will support anything that they do, and they don’t think its fair to those who may be starting from the bottom. For DDG, he has seen it and heard it all before, and he isn’t letting that stop him at all. DDG (also known as Pontiac Made DDG) earned tons on success on his multiple YouTube channels which all currently have over 9 million subscribers combined. Being no stranger to what the fame may feel like, DDG decided to venture off into the rap …

Big Jade: Fully-Automatic

In Big Jade’s video for “RPM,” the Beaumont-raised rapper jumps on a reworked Ludacris beat for a minute and six seconds straight. No breaths, no breaks, no wasted time. She makes every lyric count, and throughout the song’s brief runtime, displays an entire rolodex of different flows, none of which seem to make Jade break a sweat. She raps to dizzying ends with machine-like consistency, and yet, barely pays attention to the camera documenting the whole thing. She’s preoccupied braiding someone’s hair, and just so happens to be rapping at the same time – that is, better than anyone I can think of and with a fraction of the effort. This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting. By day, she did hair until recently signing a deal with Alamo Records. But by night, she’s taken the influence of her mother’s battle-rapping days and turned it into a rapidly-growing career in music, now backed by the legendary BeatKing, whom Jade is signed to in partnership with Alamo Records. This team is an important part of the story, but Jade is the centerpiece here. She’s better than everyone and she knows it. Now with …

Diamond Choker – [Lil Gnar] ft. [Lil Uzi Vert]

I’ve already gone into detail about my admiration for Lil Gnar many times in the past, but I’m always down to talk about him some more. He’s the definition of a hustler, running a successful clothing brand that stemmed from his love for skateboarding before getting into the Rap game. This transition was seamless because of his early connection to the music industry, and it seems like everything he touches turns to gold as he can’t do any wrong, it seems. While his connections to various rappers and talents runs deep, I have to admit I was as surprised as I was excited when I first saw him teasing a Lil Uzi collaboration on his record “Diamond Choker”. As the beat begins, echoing, bouncy instruments begin to putter along before tapping percussion, and speaker-busting 808s enter into the picture and take this production to new levels. Gnar starts off with the chorus, showing off some unapologetically insistent bars that use a similar cadence to that of which he’s used in the past, but it’s as catchy as it is entertaining, so I’m always here for it. As he goes in for the first verse, his flow changes up slightly while …

BET Uncut – [Madeintyo] ft. [Chance the Rapper] & [Smino]

Although Madeintyo has been making music for years, it seems like his spotlight has possibly dimmed somewhat recently after dropping massive hits like “Uber Everywhere” and “Skateboard P”. It’s tough to keep pumping out bangers such as those time and time again, but that doesn’t mean that tyo isn’t consistently making great music still to this day. Just take his latest hit “BET Uncut”, which also includes superstars such as Chance the Rapper and Smino to give their spin on the homage-paying single. Tyo also recruits his friend and frequent collaborator K Swisha to produce this track, where he utilizes ambient synths, pounding 808s, and crisp, lighthearted percussion to pave the way for a light and airy offering. Tyo’s voice is calm and smooth as his subdued delivery shines through flawlessly. Although his words might come off in a nonchalant, unphased disposition, his ad-libs are much more energetic, adding even more liveliness to the track, per usual. His lines are consistently spread out as he boasts a delivery that takes things one bar at a time, providing some regularity to the hook that continues into his first verse. As Chance hypes himself up prior to going in for his verse, …