SEARCH FOR: YEAT

LOTTO has been a massive contributor to the Chicago music community for the past decade-plus, but his most successful years have been in 2021 + 2022. His greatest achievement came earlier this year when he produced the “Rich Minion” record for Yeat that was featured on the Minions movie soundtrack, and he’s looking to keep that momentum going as he just released his brand new offering “Still The Same” featuring Sada Baby! This beat that Lotto cooked up brought something out of Sada Baby, as he gave us four minutes of non-stop bars, letting the beat build up and complimenting each rhyme with a better one to follow. Stream this brand-new record via Spotify below!

Midwxst is an artist who I have built a genuine friendship with ever since meeting him a couple of years back, he is a great human and I recently brought him to the LL headquarters for a brand new interview on The Lemonade Stand. You will find Midwxst speaking on many topics such as his experience at Park Tudor High School, attending Belmont University, his relationship with Ovrcast, his Lollapalooza performance, the best Spongebob episode, working with Yeat, his artist name prior to Midwxst, other artists he enjoys out of Indiana, living with ALDN, and more. This was a great conversation with Edgar, check it out for yourself below, and be sure to subscribe to the LL2 YouTube channel!  

I find out about new artists pretty regularly, but some people come and go, and that’s just the way this industry goes for certain individuals. It’s those emcees who can really weather the storm and stick it out through adversity that are meant to have a spot in this business, and I love when I get the inside scoop on a musician early on in their career before having the chance to really watch them grow, mature, and get exponentially better at their craft. Envy Ojay is one of these artists, because although I knew he had a unique style and a very captivating energy, I just had to wait and see how he would continue to differentiate himself amongst a crowd of imitators, and he has done just that every chance he gets. Thanks to his remarkable work ethic, the 19-year-old spitter recently got off of a nationwide tour with British innovator Lancey Foux, he has collaborations in the vault with Lancey as well as Yeat, Matt Ox, Internet Money, and Jetsonmade, and he has further diversified his sound out of his desire to always push the envelope rather than out of necessity as it is for most other …

Photo Credit: Le3ay Studio As we’ve progressed through music, we have grown to see the many mediums that artists are using now to take their careers to the next level. We’ve seen artists get popular from Myspace and older social media platforms. Current social sites such as Instagram and TikTok play a huge factor in emerging artists as well. By far one of the most memorable moments in rap would be the rise of Soundcloud rap and the amazing talent that stemmed from it. Being able to watch artists like XXXTENTACION, Lil Uzi Vert, Playboi Carti, Trippie Redd and Lil Yacthy take that platform and completely skyrocket into fame was such an amazing sight to see. While each of these artists has their own respective art and their own craft, they all share one thing in common being the OG’s of the Soundcloud rap community. Here we are in 2022, and we are witnessing the new generation of artists who catch their big break from Soundcloud and take their career to the next level. Some of those names are SSG Kobe, Yeat, Ken Carson, and none other than SoFaygo. First blowing up in 2019 with his breakout single “Knock Knock”, …

I first found out about the always-entertaining Zack Fox, as many people have, from his hilarious commentary on Twitter, but it didn’t take long for me to realize that he was way more than simply a Social Media comedian. In fact, he’s much more than a comedian overall. Zack is a man of many talents, mostly comedic ones, but his impact on this culture is forever growing as he continues his domination in all things pop culture. I mean, I was just casually watching ABC’s Abbott Elementary with my girlfriend not too long ago and he popped up out of nowhere, eventually turning into one of my favorite characters on the show, but the fact that he has put his cleverness into other endeavors like writing for shows including PAUSE with Sam Jay, The Eric Andre show (one of my favorite shows ever), and Bust Down proves that he is part of the reason why these shows are so entertaining on all fronts. I haven’t even gotten to his music, which is what we’re all here for, but I was first introduced to his sonic endeavors through Kenny Beats’ The Cave. When I watched the episode for the first time, …

As I have spent more and more time in the music industry, I have learned to never let an opportunity to learn about a new artist go to waste. While I definitely don’t have the time to go through all of the cold direct messages that artists send to me day in and day out (although I wish I did), I try my best to listen to musicians that I’m not familiar with by randomly finding things on Spotify or YouTube, receiving a press release that catches my eye, hearing about an up-and-comer from a fellow music business friend, or any other way I can. One method that I often overlook is by paying attention to opening acts at concerts I attend, but that is one of the best ways I have come across artists I thoroughly enjoy. While I often get to shows late because I just want to see the main act, when I attended the DC the Don show a few weeks back, I made sure to get there as soon as doors opened because I’m homies with DC and some of his team members, so I wanted to take in the experience in its entirety, especially …

As we approach the end of the year, I always find myself looking back on the events that unfolded in the world of rap since January to see who I think had a bigger year than the rest. Sure, there are always emcees who were big that got bigger, and then there are the artists who came out of nowhere and blindsided the industry with an entirely new sound that you couldn’t ignore even if you wanted to for whatever reason. When looking at 2022 so far, a few notable names come to mind. Locally, I think PGF Nuk had an absolutely magnificent year, breaking out of the local scene to become a nationwide gem. Yeat continued his world domination tour and became a household name and a character in pop culture, not just the music industry. In terms of overall notoriety and proving themselves to be a force, though, I think it’s safe to say that SleazyWorld Go made all the right moves and became someone that the music business couldn’t overlook. I’m sure early features and remixes with emcees like Offset, Lil Baby, and others along with cosigns from the aforementioned artists as well as Jack Harlow helped, …

Cole Bennett is a man who needs no introduction at this point, especially on our own website. Cole recently sat down with Sean Evans and did a Hot Ones interview, and today, we were blessed with the final product. You will find Cole talking about plenty of topics including how he got Yeat to become the soundtrack of the Minions movie, his eye for talent, working with Eminem, the nostalgia room + the custom basketball court in the office, his hometown Plano, having dinner with Diddy, his favorite Chicago music videos and much more. This was a great conversation, take some time out of your Thursday to watch it for yourself below!

Over the past few years, I have found myself heavily supporting various artists, but some of these musicians have taken the crown as some of my personal favorites. Whether we’re talking hyperpop artists like ericdoa or glaive, Detroit phenoms like Icewear Vezzo or Babyface Ray, or all-around game changers like Yeat or Dro Kenji, I have a never-ending influx of great music to listen to. Out of all these emcees that I have gone all-in on, $NOT is one of the first names that comes to mind because he has seriously been one of the most innovative emcees in the world, and his dexterity never fails to amaze me. His album Ethereal dropped in February of this year, and as much as I loved it, it seems like he has been on a victory lap to celebrate the project’s success rather than dropping too many new tracks, so when I come across a fresh record, you already know I am not going to miss out. Just the other day, he dropped his third track since February’s album entitled “Simple”, and the bouncy saturnn and Wick Katana-produced instrumental is flawless, which is an adjective that could describe $NOT’s contributions just as …

When I was first put onto Envy Ojay however many months ago, I knew instantly that he was going to do great things. On the other hand, I just couldn’t predict how fast the rest of the music world would catch on because he had such a unique sound that didn’t sound like anyone else out, and while I feel like people could compare him to certain emcees right now, I feel like those similarities would be stretched way too far to actually make sense. Although I haven’t had too much time recently to tap in with him, I was super excited to hear about some new music coming out, and along with that, I was also pleasantly surprised to hear about all of the moves he has been making over the past few months. At just 19 years old, Envy is coming off a nationwide tour with UK rapper and all-around phenom Lancey Foux, and with even more releases stashed away with notorious spitters like Yeat, Destroy Lonely, Matt Ox, Lancey, and more, I think he is certainly going to be the next artist that you’ll be seeing everywhere. Due to his high trajectory and the fact that he …