SEARCH FOR: YE ALI

Hydro/Frozone – [Nolanberollin]

Just the other day, I wrote about Nolanberollin’s brand new EP called [g-tec club], and he’s back with a brand-new visual. As I said in the other article, there’s nothing normal or typical about Nolan, and this individuality is what has drawn me into his music time and time again. As for the music video, he mashed his songs “Hydro” and “Frozone” together to kill two birds with one stone. The interesting thing about this is, only the latter is off of the aforementioned tape, and the former seems to be off of an entirely different project called Gary Oak. This EP came out just a few months ago so it’s still relatively fresh, but it’s just interesting to see two separate works of his collide in one common place. As for “Hydro”, majestic, almost angelic synths combined with extremely minimalistic percussion and drums lay the foundation for the instrumental. This isn’t uncharacteristic of Nolan’s music as every song seems to utilize some sort of unique sound that pairs with his unbelievably deep, sometimes monotone voice in an always appealing way. After his quick chorus, the beat plays out for about thirty seconds before he comes in for his verse …

Both Sides – [Gucci Mane] ft. [Lil Baby]

It’s always really interesting when an OG and a new school rapper team up to collaborate with one another. I’ve been listening to Gucci Mane since his pre-penitentiary days and he truly knew what it meant to be a trap house icon. His music might not have been the most intricate or dexterous, but he has a quality about his sound and tone of voice that just made listeners believe every single word he spoke, no matter how intense it might be. Lil Baby, on the other hand, has taken the mainstream Rap world by storm and it’s clear why he blew up after listening to any one of his songs. His flows are insanely complex, his voice is unique, and he just carries himself in such a confident yet humble fashion. Although it’s definitely not the first collaboration between these two Atlanta stars, the duo teams up for the lead single entitled “Both Sides” off of Gucci’s upcoming unnamed album. The beat begins with some hasty xylophone notes mixed in with what sounds like some background pan flutes before hard-hitting drums and classic trap percussion come into the picture in order to set the fast-paced tempo of this track. …

Ride Out – [Shoreline Mafia] ft. [Lil Yachty]

Shoreline Mafia is one of my absolute favorite groups out right now, and I know I’m not alone. I’ve been listening to them for years at this point, and their unapologetic attitudes mixed with some out of the box West Coast fueled beats along with innovative cadences and other unique experiments that always seem to work have constantly kept me coming back for more. They have such a unique way of being able to introduce certain gangster Rap themes into party anthems that are sure to turn any function up, and each member has an individualistic sound and persona that just contributes so much to the overall group. While they’ve obviously been exploding in the underground in recent memory, Lil Yachty has always kept his ear to the streets and hasn’t been one to shy away from praising or working with promising up and comers. It’s weird to even consider Shoreline up and comers anymore because of all their success, but I still think they could be considered this due to the fact that they don’t get nearly enough recognition or props for all of the success they’ve had in such a relatively short period of time. They’re not slowing …

home demo – [SOPHIETHEHOMIE]

Having passed 2 months since its original release, I’m certainly late to the party when it comes to SOPHIETHEHOMIE’s decadent “home demo,” but I figured I would write it up anyway, considering that I’ve had this on repeat lately as the relaxed pace of quarantine has begun set in. Released back in mid-March, almost exactly in line with the beginning of our current reality, “home demo” acted as the precursor to SOPHIE’s strong new Cabin Fever EP, which has since emerged as one of the year’s more intriguing introductions to a bright new artist. Just over three minutes in length, it’s the kind of tasteful, silky smooth R&B song that I’ve been a sucker for since becoming a fan of Erykah Badu, and the kind of release so relaxed that it’s a clear frequent flyer in terms of playlisting and replay value. Arriving with an accompanying music video, quite simplistic in setting, the visual side of “home demo” focuses on texture and lighting to bring across its message, with SOPHIE’s illustrative facial expressions mirroring the fervency of the songwriting. Every line seems to come from the heart and every note from the soul, so much so that “home demo” takes on …

Premiere: WTSB-[Tyler Sellers]

I’ve been excited about a lot of artists during my time of working in music, but the artist making his appearance on our pages tonight is someone who I will bet all of my chips on. About a week ago, I stumbled upon Tyler Sellers, a 19-year-old singer/songwriter from the great state of Arkansas. He got put onto my radar for his song “Honey” and at that very moment, I took the time to dig into every single thing he’s released in the past. I wish I was exaggerating, but Tyler Sellers might just be the next best thing in 2020. The look, the sound, the swagger…he simply has it all and its just a matter of time before everyone realizes it. Tonight, its our honor to premiere his brand new song entitled, “WTSB”. From the very second you press play, I promise your jaw will drop. Right off the bat, the production hits hard in a way that will instantly captivate you. From then on, Tyler takes over and completely shines in a way that only he can. The guy has a voice that demands all of your attention and he shows it off in “WTSB”. There’s so much …

A Conversation with Giveon: Success of His Debut EP ‘Take Time’, Early Begininngs, “Chicago Freestyle” and More

“It’s crazy because about fifteen months ago, I was a server at Bubba Gump Shrimp Co. To come from that, to where I am now was just amazing to see. -Giveon The journey to becoming a musician can be something that can be very difficult to venture. There are many aspects to consider when you start with that initial thought or dream. What will your sound be? Who are you inspired by? What do you hope to leave the fans with? These questions and many more are some of the things that come to the minds of artists all around the world who may be sitting in their car on their lunch break-trying to find a way out of their hard times. One of the most important questions of all, is how will I be differentiated from my peers? Giveon, the rising star out of Long Beach, California has asked himself each and every one of these questions and then some. What we are witnessing right before our eyes, is the blossoming if the next music sensation that will begin to take over the industry, one harmony at a time.  Giveon’s initial burst into the musical realm came from a …

iamlegend – [Flatbush Zombies]

I remember when I was put onto the Flatbush Zombies back in high school, I immediately became obsessed. Although I didn’t necessarily connect with all of their wild drug references or anything on that end of the spectrum, I was drawn into their gritty personas and descriptive personalities. Meechie Darko’s raspy, deep, and individualistic voice along with his ability to rap at different tempos and timestamps was always intriguing. Erick the Architect’s mixture of masterful bars and even more impressive production skills impressed me time and time again. Finally, Zombie Juice’s higher, more melodic voice was typically a nice opposing sound that evened the playing field, but he also had an aggressiveness while remaining playful, consistently drawing me in wanting more. I have to be honest, I lost touch with the group a bit in the last couple of years, but when I was scrolling through Twitter and noticed that they’re back with a new song, music video, and have a project entitled Now, more Than Ever on the way, so I was sucked right back into the wormhole that once consumed me years ago. This new single is called “Iamlegend” and it’s as eye-opening, dark, and hostile as ever …

1985 – [Freddie Gibbs] & [The Alchemist]

The Alchemist has always been one of my favorite producers of all time, and I know that’s not an unpopular opinion. He just has a wild way of approaching beat making from an outsider looking in perspective, using various samples and old school sounds combined with other off the wall noises to create some of the most complex yet impressive instrumentals in the game. Freddie Gibbs has also impressed me and many others for around a decade at this point, and he hasn’t slowed down whatsoever since entering the scene. His deep, suave voice mixed with his insane lyrical abilities have kept him on the radar of any sane rap fan since his inception, and it appears as if he’s not even close to finished. He and Al decided to join forces for an entire mixtape entitled Alfredo, a loose mashup of the duo’s names, that’s set to release tomorrow, May 29th. Although this is brand-new news to me, I instantly became excited because I already know how insane this collaborative effort is going to be. In order to support the hype that is going to escalate ever so quickly since this announcement, the tag team decided to drop a …

YND – [KEY!]

For quite some time I’ve been a massive fan of KEY! He’s obviously an underground legend, but I feel like some people forget just how deep his roots run considering he’s been an integral part of the Atlanta Hip-Hop scene for quite some time at this point. He’s the voice behind Kenny Beats’ “Woah, Jenny” ad-lib, and that’s obviously not the most impressive thing he’s done in the slightest. His next album I Love You, Say it Back is set to release next week on June 4th and I legitimately couldn’t be more excited. I’ve covered a few of his other singles off the project and they’ve gotten me so eager to hear what else he has in store for us that this week is going to feel like an eternity. “Sugar & Rice” specifically has graced my speakers at least three to five times per day since it released just because it’s such a feel-good, bubbly anthem. After letting his previous singles breathe for about a month or so, thankfully he’s back in full album promotion mode with another single entitled “YND”. Rotating, affectionate synths mixed with what sounds like some organ keys create the framework for the production …

Heart Stop (Official Music Video)-[Turbo]

When you’re making music under a name like Turbo, it’s a known fact that every release is going to be absolutely fire. A little while back, the Internet Money artist dropped a brand new song called “Heart Stop”. The edgy trap/country hybrid might be one of the best songs you hear all year. There is something about Turbo’s presence and energy that just screams star and “Heart Stop” was the first step in that direction. Today, the Canada native is making it onto our pages yet again for the release of the music video for his debut song. The Tarantino-esque visual is a cinematic experience to say the least. From camera angles to the storyline, this joint doesn’t miss a beat in anyway. What’s best about discovering emerging artists is getting to know their personality and who they are as an artist. In this video, Turbo’s personality shines through and through, which will make you fall more in love with his artist project as a whole. I’ve attached the YouTube link down below to the “Heart Stop” music video. Check it out!