SEARCH FOR: VIDEOS

I’m Fresh – [Thaiboy Digital]

Underground music has always been much more progressive and boundary-pushing than anything in the mainstream has ever been or even claimed to be, and that has remained true for years and years. I mean, the underground scene in the United States has always brought some of my all-time favorite artists to my attention in some of the most unexpected ways, but when it comes to the artists overseas in certain countries, I think they take creativity to a whole other level. The grime scene in England is definitely super captivating for me, but I think out of every place in Europe, the artists who came up in Sweden have been more influential than anyone else for me personally. I mean, Yung Lean is truly a trailblazer and an innovator, and Drain Gang has put out some of the wildest and most entertaining music in the history of hip-hop, in my opinion, so whenever someone from this European country drops music, I am surely going to listen. Drain Gang standout Thaiboy Digital is definitely as worldly as most artists come, and his latest Whitearmor-produced track “I’m Fresh” proves that tenfold, especially with the accompanying music video shot by Gus Reichwald. The …

Breathe – [IDK] & [Kaytranada]

Kaytranada has long been one of my all-time favorite producers ever because of the groovy, easygoing nature that he is able to bring to every piece of music that he’s involved in. While I admittedly slept on IDK for brief stints throughout my writing career, when I found out that this duo was teaming up for their project Simple., I realized that this was the wake-up call that I needed in order to fully engulf myself in the world of IDK knowing that I wasn’t venturing too far outside of my preferred comfort zone because regardless of how he sounded, I knew Kaytra would kill it. Well, within seconds I was rapidly proven wrong because IDK showed exactly how insanely adaptable and skilled he is no matter what kind of instrumental is thrown his way, and all 8 songs on this 18-minute-long project were nothing short of magnificent. Luckily, we haven’t had to wait long for a few music videos to come out in support of this effort, and his latest flick is for his record “Breathe”. Directed by Remi Besse, we are transported to Paris where IDK sits on top of a skyscraper overlooking the city. After this cinematic …

They Got Hate – [RP3]

Nashville, Tennessee’s RP3 has been working hard to put himself on the map this year, releasing several videos along with his frequent collaborators like Lul Sparq and teasing upcoming music with TeamLilStraw, who himself still remains one of the hottest rappers in the city without dropping any solo music in over a year. His latest visual for his track “They Gon’ Hate” was produced by Nashville producer TMP Dizzle who has been instrumental in helping the Music City’s new wave of artists record their music. RP3’s delivery is animated and exciting and he lyrically he blends confrontational bars with more reflective lines about those who prey upon his downfall. ShotByMooch brought the visual to life and I look forward to seeing what RP3 does next.

The Story Behind the “Lucid Dreams” and “All Girls Are The Same” Music Videos

Juice WRLD is not only one of the biggest musical icons of our generation but in music history, what he was able to accomplish was truly unbelievable, and we are blessed to be able to have witnessed it firsthand. In our latest episode of ‘Behind The Video’, LL founder Cole Bennett broke down the story behind the classic music videos for “Lucid Dreams” and “All Girls Are The Same”. Cole spoke on some great moments and never heard stories in this BTV, not only that, he dropped plenty of other gems in here as well. In my opinion, this is the best BTV that we have dropped on the Lyrical Lemonade 2 channel to date, but I will let you be the judge!

LOCK IT UP – [Whethan] ft. [midwxst] [Yeat] & [Matt Ox]

I am always so proud of hometown artists who make a name for themselves doing something that no one else has done, and if there is one example of this from a Chicago musician, it’s Whethan. He began making music back in high school that no one has ever even dreamed of making before, and after seeing insane success very early on, it’s crazy to imagine where he is going to be in even just a few years. At only 22 years old, the world is his oyster, and I think that he more than anyone knows how to step up to the plate, which is more obvious than ever on his latest album MIDNIGHT. This album might be quick, but it is unbelievably enthralling, opening with the song “LOCK IT UP” featuring midwxst, Yeat, and Matt Ox in order to kick things off insanely well. So, you already know when I saw that animator Kyle Parnell and director Mooch, got together to bring this song to life as a cartoon, I was all in. Opening in a sort of Toy Story-inspired world, midwxst jumps and flips his way throughout a room, eventually getting scooped up by Yeat and Matt …

the loved ones – [juno]

Not too much time has passed since the moment I first heard about juno, an insanely talented rising star who has been classified as a part of the hyperpop community, but as with a lot of my favorite artists in this subgenre, I definitely believe that he transcends the confines of this label. It seems like he had barely even scratched the surface of the music industry before he found his niche and began to thrive, working with some of the other hottest emcees out while even teaming up with Overcast for a string of insanely addictive videos. It is exciting to me that he has seen so much success this early on in his thriving career, so that gets me thinking that he is going to be on an entirely different level within even just a few months, and this time next year, I think he is going to be on an entirely different playing field without a doubt. He has become known as a king of singles, and even though he did release one EP last year, I definitely had a craving for another project from the innovator, so when I saw that he released his brand-new EP …

DJ Tay James Interview: A Prime Example of Staying Down Since Day One

“I can make certain calls and tap in with a certain DJ in another part of the world and know what’s being played over there. I can make calls and ask who the hottest new artist or producer is. I don’t think the DJ role will never be obsolete because an algorithm can’t think like a DJ.” -DJ Tay James Since it’s inception, the art of being a DJ has been something that has always been fascinating to watch. Coming from the old days of having to own actual vinyl records, and then transitioning to an all-digital deck, it’s been amazing to see how many DJs actually move along with the times and are able to master a new craft, when their old ways are shifting away. One could argue that the job of a DJ is one of the more important roles in the music business. At a party or event, it’s the DJs job to control the mood and the overall vibes, and listening to the crowd’s visual cues and body language is key. For DJ Tay James, he’s been able to maneuver through many avenues and kept up with the times for many years, and he is …

OMS – [TM88] & [Pi’erre Bourne]

I have spoken extensively throughout the past few months about how great both TM88 and Pi’erre Bourne are, whether they’re on their own or teamed up together. Clearly, both of these musicians are insanely skilled producers, and they deserve to be credited with pretty much setting the standard for innovation as far as the current generation of hitmakers is concerned, so when they got together for their joint album YO!88 a couple of months ago, there was absolutely zero negative feelings that I had towards the finished product, and it’s still something that I have included in my rotation as the months go on. The only thing that I was a bit disappointed in was the fact that there weren’t more accompanying music videos immediately following the album’s release because I love to see the lifespan of a project continue to grow as time goes on. Well, even after a bit of time has passed, my wish was answered thanks to the release of the Daniel Kelly-directed, fully animated music video for the album’s opening song “OMS”, and although it’s just a cartoon, it definitely filled a void that I felt was present. Thanks to a retro-inspired, computer video game-like …

Awkward (Freestyle) – [Eem Triplin]

Eem Triplin is someone who came across my radar a couple of weeks ago, and although I thought he was a new name, I realized that I had listened to his work considering he was the production mastermind behind some of $NOT’s biggest records, and I just didn’t realize it. I then found out he is trying to branch out and make a name of his own in the rap world beyond beat-making, and once I heard his song “Awkward (Freestyle)”, I was instantly enthralled. He actually sampled Tyler, the Creator’s WOLF cut “Awkward”, and considering I loved this song so much when it was first released around a decade ago, I instantly knew that this new spin was going to be right up my alley as well. Then, I saw that Tyler even commented on a post referencing the song with a very positive message, and Eem was understandably in shock. Now, with a Tyler cosign, a bunch of powerful connections in the industry, and most importantly a seriously innovative skillset, I think Eem is only going to see his career skyrocket and I couldn’t be more excited for him! Keeping the momentum going can be a struggle for …

No Switches – [Lil Gnar] ft. [Tory Lanez]

It might not be new to some of the people who regularly tap in with my articles, but I am a big fan of artists who prove their dominance in more industries than just music, and Lil Gnar is someone who has proven himself as a businessman, an athlete, and a talented emcee. He began as a skater and that is a part of him that will never fade, then he created his clothing brand Gnarcotic which has some amazing pieces and insane co-signs, and when he got into music, it was obvious that he can do no wrong regardless of whatever endeavor he undertakes. I think that he is one of the more underrated emcees in the entire rap world, and considering he was born and raised in Atlanta, I think the city has rubbed off on him way more than enough to hold his own with some of the greats of our generation. I will never miss an opportunity to check out new music from the skilled spitter, so when I saw that he teamed up with Tory Lanez for their Bouncegohard-produced song “No Switches” and then reconvened for another immensely entertaining Sam McGrath-directed music video, you already …