SEARCH FOR: SEVENEIGHT

All I Know – [DC the Don]

Some people make music just for the fun of it and don’t really put too much thought into what they create. I don’t hate on this because they just let their creativity flow and see what comes out of it, but I just think that emcees who have a vision along with a story to tell always end up with a more fruitful career that has longevity, and it makes sense why. DC the Don is one of these musicians because he incorporates his vision into every single thing he releases from songs to videos to entire projects, and it is obvious every step of the way. I had the pleasure of seeing this hitmaker live a month or so ago here in Chicago, and I was beyond enthused to know that the energy and emotion he pours into his art isn’t made up or fabricated because I could feel his passion, love, and charm in the air as he commanded a crowd at that show. I’m already itching to get to another performance of his ASAP, but with his album Funeral slowly unraveling in the form of amazing singles and visuals, I am just excited for what’s to come. …

ZOMBIELAND – [DC the Don]

So many talents claim to be these creative geniuses with no fears or boundaries, but I am one of those “actions speak louder than words” kinds of people, so I can appreciate when a musician really lives out these claims. DC the Don is the pinnacle of this, because not only does he put out an insane amount of music, but he never restricts himself from trying something new or mashing sounds together that others may feel is impossible, but he knows that he can make them work. Although his album incredible album My Own Worst Enemy is barely half a year old, he is already gearing up for his following project FUNERAL, and while I have no idea when this third studio album is going to see the light of day, I know it’s going to be an even bigger spectacle than his second project, and that’s saying a lot considering just how unbelievable MOWE turned out to be. After having tons of fun releasing visuals for the February-released album, he has since moved on to even more new music, dropping a string of additional hits, but most recently, his single “ZOMBIELAND” is the song that I’m bumping more …

HATE IT OR LOVE IT – [DC the Don]

In the current day and age of music, it is genuinely hard for me to not get excited about the next generation of hitmakers, and I couldn’t be more excited for the direction that these musicians are heading in. Out of everyone, I think my personal favorite (or at least the artist who I believe has the most consistently exciting releases, creative outlook, and overall vision) is DC the Don, a Los Angeles by way of Milwaukee emcee who really needs no introduction at this point, especially considering I think I’ve written about the majority of his releases over the past couple of years. His second studio album My Own Worst Enemy dropped in February and quickly gained my attention thanks to its double persona narrative that aided in the inclusivity of two different sides of DC. This was awesome because it not only gave us a storyline that was super interesting, but it also gave DC an easy excuse to show off a ton of different sides of his skillset while gifting listeners a wide array of styles that he seems to dominate. While I still listen to this project on the regular, I was itching for new music, …

ENEMIES – [DC the Don]

Music always tells a story whether someone means to or not, and one of my personal favorite things that only a select few artists do well comes in the form of creating a storyline and connections either from song to song or even album to album. One person who I think does this the best is Tyler, the Creator because his various monikers and personalities that drive a narrative of some of his albums make me feel as if there really are multiple people contributing to the story of that body of music. Sadly, this seemed to be something many artists got away from, so you can only imagine my excitement when I saw this idea come back to life on DC the Don’s incredible album My Own Worst Enemy. Here, DC rotated between a more bubbly and energetic character in RAG3 KIDD and a much more evil, demonic individual known as DONNY. This was more than apparent throughout the many songs on the album, but it was also obvious in his last video for “Live from the Gutta!” as well as his brand-new seveneight-directed visual for “ENEMIES” that acts as a continuation for the aforementioned music video. Acting as …

Live From the Gutta! – [DC the Don]

Few artists out right now have a following quite as strong as DC the Don, but after you tap in with his music, it should be obvious why people flock to his releases. His sound is familiar, masterful, unique, and innovative, giving you a taste of something new without totally reinventing the wheel, and I think that that’s a huge reason as to why people get so into his music, me being one of those fans. The number of releases he drops is nothing short of a surplus, but each one seems to get even better than the last, and his singles always do a remarkable job of getting fans amped up about forthcoming projects, so when he put out a few tracks in order to hype up his album My Own Worst Enemy, I knew we were in for something truly special. Now that the album is out for us to finally enjoy, I couldn’t be more excited, and even though I have only had a chance to skim through all of the 22 songs on the project so far, I already know that it’s going to be a staple on my playlists moving forward. So, I figured in …

Notice Me – [DC the Don]

While I always appreciate artists carving their own path and doing their own thing, individuality and diversity are always two traits I admire most about certain talents. One of these musicians is DC the Don, an LA-based creative who has been taking genres and mashing them together flawlessly over the past few years, and fans have been as supportive as it gets ever since. Most recently, the rising star decided to expand upon his continuous hot streak with his song “Notice Me” which is produced by Artillery, Trademark, and LouieOTK, and while I think the song is one of his best yet, I definitely wanted to focus on the SevenEight-directed music video for this particular article. As it opens up, DC lets someone who seems to be his manager in the side of a building before taking us to the green room of this place where he and his friends get ready. As they hang out, gamble a little, and smoke their weed, they prep themselves for the events ahead. While I wasn’t sure what was about to come next, they head out to the floor where they shoot a music video within a music video, bringing a cross between …