SEARCH FOR: RUCCI

Da Function – [DJ Primetime]

Some artists fall into this industry when a song they put together goes viral after a short creative stint, but I feel like this is because of the modern times and the technology that follows suit. This is a double-edged sword because talents who deserve it have a chance at success without unlimited resources at their disposal, but it also means that other clones come along and most people might not realize they’re jocking someone else’s style. As for other musicians, they were pretty much born into the scene, having an instrument in their hands pretty much before they could walk or talk, and this has been a part of their lives for decades. Considering he started playing drums when he was 2, DJ Primetime has been making music since before he can remember I’m sure, and this can be credited to his parents who were either musically inclined or musically obsessed, helping mold his sound into something that is unique and impressive. The DJ/producer has clearly been practicing for longer than a lot of young emcees have been alive, and while his project Da Function is my introduction to the beat smith, it certainly got me excited for the …

After Party – [Rucci] & [AzChike] ft. [Haiti Babii]

Rucci is an artist who has been generating so much buzz on the West Coast that he has been absolutely impossible to ignore. While I might’ve been sleeping in recent months when looking at the music he has put out, he’s always a trusty artist that I always go back to and realize just how awesome his music really is, and I get brought right back into his sonic world no matter what else is on my playlist currently. Considering I’ve been ignorant and not paying as close attention as I should’ve been, I guess I didn’t realize that he released a collaborative album with AzChike called Kourtesy of Us which boasts a whopping 21 songs that span almost 50 minutes long, showing listeners just how wonderfully these two emcees work with one another. Although this project contains numerous features including artists like Kalan.FrFr, Cypress Moreno, PJay, Boosie Badazz, and many more, one of my favorite guests has to be Haiti Babii on their song “After Party”, so when I found out that they teamed up for a music video, I couldn’t wait to write about it. Directed by Stacking Memories, this video might not take us to any extravagant …

Gorilla Talk – [Baby Stone Gorillas]

Emerging as a premiere up-and-coming name on the West Coast right now, the Baby Stone Gorillas have been on an impeccable run as of late, matching consistent releases with a deeply unique sense of artistry that only improves and expands with each new release. Every song has a visual and every verse is rooted in slice-of-life reality, executed in such a way that BSG is able to take listeners from anywhere in the world to their corner of the country — a clear marker of all great regional rap, and an early indicator that BSG is in the process of bringing this sound to audiences far beyond South Central LA. Today, the group hits our pages yet again, this time delivering a new song and visual entitled “Gorilla Talk.” This release, in particular, has quickly become one of my favorites from the Baby Stone Gorillas to date, specifically in the way that it so vividly captures the unique personality of each artist. The song kicks off with an aspirational verse from Top5ive, rapping about mansions and progress in an alluring way that effectively pairs past realities with future dreams. Second, P4K steps in with the hard-nosed charisma that he’s become …

Give ‘N Take – [Backwood Brat]

In our pages again today is Los Angeles artist Backwood Brat with her new project titled “Give n Take” that shows off the energy and charisma that has endeared her to so many so far. At sixteen tracks this is a very well-rounded look at Brat and her style, as well as her bag of flows and deliveries. She recruited five features, coming from Rucci, Daymo, BbyAfricka, P1 and NiQLe. I am looking forward to hearing new music from her soon and definitely would tell you to check this project out and support the next generation of talent coming from Los Angeles.

Troublesome – [Skrizzy] feat. [Renni Rucci]

Los Angeles’ own Skrizzy is no stranger to the ability to be able to switch up the flow whenever he sees fit. While some artists tend to find a specific pocket and stick to it, Skrizzy has been able to latch onto various different sounds and maneuver his way into plenty of other pockets and glide over a vast variety of beats. Since his first debut on the Lyrical Lemonade platform, he has dropped a handful of singles and has been working on his next body of work. Today, he is back with another banger, titled “Troublesome” featuring Renni Rucci. “In short, I created a song about money laundering. What makes the song unique is the fact that I hid the message so well that not even the people backing the record would come to that conclusion without me pointing it out” – Skrizzy on the direction of  “Troublesome” As many artists have been shooting their shot at securing that spot as the song of the summer, Skrizzy’s latest release feeds off of that energy and does is very well. Produced by Fantom (known for his contributions on Soulja Boy’s “She Make It Clap”), Skrizzy raps over a strip club …

Bravo the Bagchaser discusses his origins, goals, and new project ‘Bagchasin”

The Los Angeles music scene has seen a very successful yet equally turbulent past decade with shining bright spots that will forever impact and shape the hip-hop landscape around the globe, but has also seen equal embarrassments and gaffs that tarnishes the city’s reputation and takes away from what the most talented, or more importantly those who need to be heard most, are saying. Between clout-culture and meme-rap, L.A. has taken some major hits here lately, and the tragic passing of artists like Nipsey Hussle, or the incarceration of artists like 03 Greedo, has taken even more of a negative toll, as the city’s greatest rappers all seem to be robbed of their time here on earth one way or another. For this reason, artists like Bravo the Bagchaser are especially important these days in Los Angeles and unfortunately are becoming too few and far between, but Bravo is able to give you a little bit of everything, keeping you engaged with catchy, bouncy turn-up songs that are dichotomized with melodic and emotional ballads where he lets his hard-exterior down to unpack some of his feelings, and also has more than his fair-share of street-stories on this project, painting vivid, …

Hands On Ya Knees – [Renni Rucci] feat. [Kevin Gates]

After releasing last year’s buzzworthy EP, QuickTape, which spawned big songs “Bag Talk,” “Solid Bitch” and “Bitch Do It,” famous South Carolina rapper pops out early in 2021 with the release of her new visual for the latest single “Hands On Ya Knees” featuring Kevin Gates. The Des Grey-directed visual stars Renni Rucci is a Dominatrix who controls a prominent sex dungeon filled with clients and dominatrixes-turned-dancers, fulfilling every desire over the DJ Chose production. Unlike the usual Rucci presentation, “Hands On Ya Knees,” with its multiple dance sequences and hypnotizing looks, is a must-see. While Gates doesn’t appear in the video physically, Rucci credits the I’m Him creator for the song’s originality. “Kevin actually presented the opportunity to me,” she says. “He had the song, and he wanted a female on, and he let me have my shot with it. He really was all for helping me excel in my career and has shown a lot of support to me, which I’m very grateful for. I laid my verses, and it was all she wrote after that. “ When speaking to Renni about the record, she says: “I wanted the video to be very different from what we see right now. A visual …

Me & My Drugz, Pt. 2 – [Rucci] ft. [Shordie Shordie]

West Coast Hip-Hop music is a style that has always been a favorite of mine from the moment I heard it so many years ago, and there are so many different adaptations and styles that are included throughout the region. Rucci is an artist that I was just put onto a few months ago, but I’ve been a fan ever since my introduction. His sophomore album Midget just arrived not too long ago, and his real-life stories that are elevated by the exposure of his inner feelings while also being combined with other upbeat anthems truly give us the best of both worlds when it comes to one of Inglewood’s most entertaining rising stars. Although there are many standouts on the project, one of my personal favorites was when he teamed up with Shordie Shordie to create “Me & My Drugz, Pt. 2”, and luckily, we now have a music video to accompany the hit. Meaningful, poignant strings are elevated by sharp percussion, and bouncing drums that create a fun-loving yet serious foundation for this record. As Rucci comes in for the hook, his autotuned vocals complement the strings in the production seamlessly and even breathe more energy into the …

Killa – [Rucci]

Only recently was I put onto the wonderful sonic world that Inglewood native Rucci has created, but I’ve been pretty enthralled ever since. He has a great versatility that distances himself from some of the other West Coast rappers I’ve come in contact with, and this helps keep every single release of his fresh. Whether he’s spitting hardcore bars, creating catchy hooks, or delivering eye-catching melodies, Rucci has proven that he’s the next big thing coming out of the Western part of the country and I couldn’t be more excited for others to finally hop on his new wave. As we gear up and prepare ourselves for his upcoming album that is set to release this Fall, Rucci took some time to deliver a new single called “Killa” as well as a music video to pair with it. The beat samples “Computer Love”, a 1985 Zapp record that provides elements of truthful, meaningful melodies that adds to Rucci’s already impassioned narrative. As the instrumental begins, there are lyrics in the beat that almost throw you off of the tempo that Rucci is creating with his precursor bars, but the drums eventually enter into the picture and give the production such …

PREMIERE: Check Me Out – [Rucci] ft. [Haiti Babii]

I’m slightly disappointed in myself because I take a good amount of pride knowing a pretty solid amount about the West Coast music scene, and somehow, I let Rucci fall through my fingers. I’ve definitely heard his name before, but I’ve never taken the time to tune in which is unfortunate because he’s definitely making waves in the scene, making a case as to why he needs to be taken more seriously. He has been through a lot in his life and instead of getting down or depressed, he uses music to have fun, pay tribute to those who have been given jail sentences or have departed this Earth too soon, and just show that he’s definitely a force to be reckoned with not only in the studio but in the streets as well. His latest single, which is called “Check Me Out” and features fellow California talent Haiti Babii, is the first single off of his newly announced upcoming mixtape which is the first follow-up to his debut album Tako’s Son. The beat uses heavy, powerful horns or synths of some kind combined with light, elevated piano keys and absolutely thunderous drums to create a foundation that couldn’t possibly …