Sky – [Playboi Carti]

Playboi Carti is about as elusive as an artist can get in music, yet his fans flock his way with every new release he puts out. His album Whole Lotta Red was something that not a single person expected and although it was met with some hate and criticism when it first dropped, I think that it’s safe to say now that even if it’s not your favorite version of Carti, you can’t. help but respect and appreciate his creativity that clearly went into it, henceforth why it took so long to drop in the first place. Whether you love it or hate it, you have to appreciate the hard work and effort t that went into every aspect of the album, and that makes every additional music video absolutely mandatory for me once he drops. To end last week off on a high note, Carti decided to bring one of the more underrated cuts off of the album “Sky” to life, and he did so in yet another incredibly inventive way that is confusing yet artistic all at the same time. Directed by Nick Walker, Carti and his rag-tag group of friends decide to storm a grocery store when …

4 Thangs – [Freddie Gibbs] ft. [Big Sean] & [Hit-Boy]

I’ve talked about it before, but sports play such an important role in Rap culture just like Rap music plays a huge role in the world of sports as well. While winning championships might give you rings, trophies, notoriety, and wealth, there is a similar form of winning in music that brings similar things into your life, and the celebrations that athletes and artists experience are very similar to one another, so the correlation is uncanny. This is as evident as ever in the brand-new Nick Walker-directed visual for Freddie Gibbs’ song “4 Thangs”, which also features Big Sean and Hit-Boy. In fact, they decided to play the part of a team that just won the NBA championship for the 4th time, taking us with them to the post-game press conference and into the locker room where they celebrate the success they had, acting as if they were the one’s playing in the games, while also paying homage to the Lakers’ recent NBA Finals victory. Starting with the press conference, Freddie is waiting at the podium for Sean, who shows up late, prompting Freddie to give him a hard time about his tardiness. Bubbles pop up underneath the two talents …

In The World – [Lance Skiiiwalker]

I have been loving what Top Dawg Entertainment has been doing lately with their TDE appreciation week, we have been receiving one solid record after another from their unbelievably talented roster, and today the latest joint from them is Lance Skiiiwalker’s new offering titled “In The World” with Nick Hakim. Although TDE is chock filled with unique & abstract artists who make ear-pleasing jams, Lance Skiiiwalker is the most unique & abstract artist that they have to offer in my opinion, he consistently is dropping records + visuals that leave my jaw on the floor. Lance Skiiiwalker never fails to impress me with his releases, his music always makes my days better and this new offering is certainly no exception. Take some time out of your day to watch this new visual below.

Our 50 Favorite Wiz Khalifa Songs

In the music world, influence manifests itself in many different ways. Whether it be sonically — changing the sounds that artists use and often creating some sort of new trend and/or subgenre in the process — or aesthetically — changing the “cool” styles in music and the lifestyles that artists speak about in their songs — influence can arrive packaged as a quick viral moment or a lasting flame, both of which hold value in their own rights.  Pittsburgh’s own, the Taylor Gang representative himself, Wiz Khalifa, is one of the rare talents who comes around and entirely shifts the culture in both of the aforementioned ways. Especially when he first came out, Wiz’s lanky, tattooed build and effortlessly cool stoner lifestyle made him a genuinely alluring artist, and while his personal style (snapbacks, the dyed patch of hair, etc.) was worthy of mention, the music was there to back it all up. Simply put, Wiz’s style, both on the mic and off, quickly set a standard for creatives and other artists to congregate toward, marking him as one of music’s most underrated culture-shifters of the last decade or so. Even further, beyond the influence that Wiz has had on a …

No Promises – [TheHxliday]

It’s been a little minute since we have featured TheHxliday on our pages, but all of that nonsense ends today as he has returned with an amazing new visual for “No Promises”. It’s not too often that I see music videos that are as touching and real as this one, you will probably get a bit emotional watching the start of this one, as new clips reporting the deaths of some of the most beloved emcees like Mac Miller, Fredo, XXX & Nipsey Hussle + more flooded the screen. TheHxliday explored the inevitable thoughts of death on this record, venting about being tired of seeing these heart breaking stories on the news and pondering on the thought of him passing tomorrow. It’s a beautiful tune that I believe all of our readers will enjoy, check it out below. Directed by NOSIKE & DESHANNEY BLAKNEY Edited by NICK YI Song Produced by D.I.$ & TASO Mixed By Miles Walker @mixedbymiles

R.I.P. – [Playboi Carti]

Playboi Cart is one of Atlanta’s most renowned musical talents and to follow the release of his Die Lit project last month, he channels his inner-rockstar by coming through with the visuals for R.I.P. Directed by Nick Walker, the moshpit-filled cut is exactly what you’d expect for the Pi’erre Bourne-produced record with Carti turning up while several metalheads conduct the pit. Coming as the first visual from Die Lit it’s safe to say the energy is set for the coming videos that are sure to provide the same energy & all-out rage such as this one. Having said that? Which track from Die Lit are you hoping gets a visual next? Let us know in the comments and be sure to check out the cinematic for R.I.P below! Directed by: Nick Walker