SEARCH FOR: LOW THE GREAT

Big Bat – [Plu2o Nash] x [SG Batman]

Plu2o Nash is literally a living legend, he is one of the best producers not only in the city of Chicago but in the entire country! He has a special ear and always seems to put me onto new musical talent every so often, and one artist that he put me onto a while ago who’ve I have enjoyed is SG Batman. Recently, Plu2o Nash and SG Batman joined forces for a brand new EP called Big Bat, and it’s a solid tape if you ask me. There’s just something by Plu2o Nash’s immaculate production that brought out the best in SG Batman, who provided us with a bunch of greats raps + melodies on these four songs, as they created something to be proud of. Take some time out of your Thursday to stream this new project below!

Off-Beat – [Cruddy Murda]

Washington, DC’s rap scene has been one of the strongest local collections of young artists making a wave on YouTube, forging a new DC culture in a world of gentrification and intense violence in a place that is jam packed with culture and has woven the tapestry of street fashion, lingo, and even music for decades now but tragically has never quite been given the respect or credit that they deserve. However this newest class of rappers is looking to change that and several have already blown up or sit right on the cusp of regional stardom and national relevance and is certainly only a matter of time before the entire country starts paying attention. Cruddy Murda is one of the foremost young artists coming out of DC and his passionate streetwise bars have endeared him to many, from the grimiest characters on DC’s corners to a growing teenage audience whose primary platform to discover new music is YouTube. Cruddy linked with KodyGrace who brought his latest track “Off-Beat” to life with a spectacular visual, capturing the collective energy of Cruddy and his gang in the standard DMV rap video scenes, jumping, dancing, smoking, and altogether having a great time, …

Moonchild – [HateSonny]

I am a big fan of Chicago artist HateSonny, and today he’s back on our website with his new visual for “Moonchild”. This was arguably my favorite track on his 2020 album Golden Child, and I have been really hoping a video would come with this track, and lucky for us, we got just that. His trademark mellow flow, matched perfectly with this beat to create this hit, so when I heard the sample at the beginning (the first time I heard the song) I was instantly hooked on it. The creative video plot brought to us by Sam Aidan Johnson helped to bring this track to life, so I am hoping to see these two creatives work together more in the future. The release of this music video was a great start to 2021 for HateSonny, I am excited to see what this year has in store for him. Take some time out of your day to watch this new visual below! Directed by Sam Aidan Johnson

10 Toes – [Fenix Flexin]

Ever since Fenix Flexing announced that he was going to venture off into his own solo career in music, I was a little bit sad considering Shoreline Mafia has always been one of my favorite West Coast groups, but I knew that Fenix was definitely going to have no problem holding his own and continuing the legacy that the mafia helped him establish. Most recently, he decided to drop off a brand-new song entitled “10 Toes” as well as a wonderfully clean new music video to pair with it. This song, produced by the one and only West Coast hitmaker Low the Great, is the first single off of his upcoming solo project, and after hearing the record, my hopes couldn’t be any higher for a fully cohesive effort from Fenix. Low utilizes an extremely deep, bouncy, and vibrant bassline, some mysterious synths, and clean percussion to pave the way for a mysterious record that seems to place Fenix in the shadows, lurking around and taking care of business by his own rules. When he comes in for the hook, his words just bounce effortlessly over the instrumental as only Fenix knows how. Once we arrive at his verse, he …

Ranch Water-[Story Slaughter]

Story Slaughter has got to be my favorite surprise of the past few weeks. After a year full of artist discovery, my mind was feeling  crowded by the very thing I claim to love, which is finding music. Once you reach a certain point though, there’s only so much music you can listen to before everything begins to sound the exact same. Going in to the winter break, I was determined to take a break from music and not dive back into it until January; My plans completely changed though when Story made it onto my radar during the last week of December. I get a lot of music sent my way and one night, while mindlessly scrolling through a playlist, I stumbled on “Ranch Water”, the pop-country tune that completely took my attention and hasn’t given it back since. From the moment I pressed play on this one, I knew there was something special about the artist who made it. My excitement could not be contained as I immediately hopped on Instagram to DM Story and learn more about her as an artist and a person. The 27-year-old Dallas, Texas native explained that she grew up singing in church …

Be This Way – [OMB Peezy]

Whether you pay close attention to the world of Rap music or are just a casual listener, it’s fairly clear to say that OMB Peezy was one of the biggest winners of 2020. He was one of the most consistent artists in general constantly releasing songs and accompanying visuals, yet for some reason, people continue to sleep on him. In order to get the year started off on the right foot, he decided to gift fans with a brand-new song called “Be This Way” along with another music video as well, unsurprisingly. DrumDummie produced this masterpiece, incorporating tickling piano riffs coupled with more poignant chords, crisp, constantly refreshing percussion, and one of the most powerful drumlines you’ll hear all week. Peezy is known for being dexterous and sounding great no matter what style he opts to go with, and this record is absolutely no different. Despite the fact that he decides to use a much more melodic, tuneful delivery, he doesn’t leave his lyricism or bars in the dust, mashing his hasty lyrics with his incredibly moving vocals that can and will give anyone who is struggling hope that they’ll make it out of their situation. In the ShotByCammJBoyd-directed music …

Heart of the Slums – [Livin’ Legend Lausane] ft. [MMG TB]

2020 wasn’t necessarily a breakout year yet for Montgomery, Alabama’s rap scene but the groundwork for a breakout year in 2021 was certainly set, much in part to the increased success of artists like Rubberband OG, D-AYE, and a Lyrical Lemonade favorite in Livin’ Legend Lausane who is by far the youngest artist making noise in the city and at only 19 he has already surpassed all of his peers in both talent and popularity and is poised to be one of the first artists to truly breakout of Montgomery since the late, great Doe B in the early-2010’s. Lausane recently connected with another young artist who has been making a lot of noise in the city, MMG TB, on a new track “Heart of the Slums” and I am really glad to see this link-up. Lasuane delivers a melodic and wicked hook and skates all over the track with his distinct soft-spoken flow. MMG TB’s style isn’t nearly as melodic as Lausane’s but was perfect for this up-tempo instrumental and he shows why he is also one of the most hyped artists in Montgomery at this point with his authoritative and streetwise verse. Sanborn Films brought the video to …

Ease The Pain – [YaYa]

It’s been a cold winter for many of us, especially in Toronto where everything is locked up and COVID restrictions only seem to be tightening up further to kick off 2021. Last year, we were introduced to Canadian artist YaYa who really only turned to music once this pandemic made him move home from playing College Basketball in Houston. With his initial love being temporarily taken away from him, YaYa took matters into his own hands with his impressive debut “Change” that we covered last year. This dark R&B cut was only an introduction to what YaYa is capable of, to cap off one of the wildest years in history he blessed us with his second single titled “Ease The Pain” which shows a more lyrical use of his silky smooth vocals. While his catalog may not be deep, there’s no denying the raw talent he possesses. YaYa’s voice is truly remarkable, each track he drops he is proving he is ready to become a household name in his city and beyond. With production coming from Miler and the track being engineered by Losh, this song sounds incredibly crisp as his vocals cut through a simple string pattern that’s paired …

Sour Cherry-[Dallas]

One of the best songs that you’ll hear in this first full week of the new year is brought to us by an artist who goes by the name of Dallas. I stumbled on the 22-year-old’s stellar music this past weekend and my excitement to get her on our pages has reached an all time high. When I listen to music for the first time, I can usually tell if I’m going to like a song within the first 5 seconds; and today, I’m hype to announce that the record has been shattered. Dallas’s newest song called “Sour Cherry” was an immediate favorite of mine after checking out the first 3 seconds of it. From the moment you press play, you will instantly notice the dark ambience that’s created by the dynamic and intentional production.  I was able to get some insight from the Toronto native, and she explained to me that she first began writing songs at the age of 6 which was nothing more than a hobby. After not really wanting to take music seriously, Dallas began doing musicals in High School which re-sparked her interest. From then on, she lived/studied musical theatre in NYC before heading back …

Born in the Sunset: Thoughts to Oasis-[Jacob’s Blue]

For my first few articles of the year, I really wanted to take the time to unearth some up and coming talent that I discovered via twitter/email submissions. As a writer, it’s very easy to give priority to friends and publicists, but at the same time, its equally important to reach out to the artists who may not have the same resources to pitch to huge media outlets. One of the standouts from the submissions was an artist who goes by the name of Jacob’s Blue.  Jacob Medure aka Jacob’s Blue is a 22 year old artist who split time between Jacksonville, Florida and a myriad of other places around the Country. After spending the last 4 years in Flushing, Queens, NY at St. Johns University, Jacob just moved out to Denver, Colorado which is now home base. With a lot of new beginnings taking place around him, it’s the perfect time to introduce him to our pages for his latest project called, Born in the Sunset: Thoughts to Oasis. The 7 song offering is an experimental collection that immediately sparked my interest after hearing the dynamic production and unique vocal talents of Jacob’s Blue. When you listen to his …