Personalities – [Heffie]

Emerging out of the SoundCloud scene that gave way to names like Lil Tecca, Pasto Flocco, and countless others, Heffie is a New Jersey-based artist who lives by the same principles as the aforementioned names: consistency, melody, and undeniability. The release rate in the SoundCloud world is a fast one, and few names have maintained such a quick pace without missing a beat – never mind doing so at just 17 years old, entirely out of a bedroom studio. We’ve featured Heffie in the past, but today, the NJ talent might just have his finest release to date in the form of “Personalities.” Recently getting picked up by Promoting Sounds, the song is already off to the races as one of Heffie’s finest displays yet, and justly so. It builds on an undeniable foundation of light, bright guitar riffs and ear worm melodies, not to mention one of the stickiest choruses I’ve heard all year. Add this to Heffie’s signature, accented vocal style, and you’ve got a song that oozes replay value. Heffie’s sound is the kind that you find yourself singing without even thinking, and “Personalities” is no different. Stream the infectious new track below:

BTS: Lil Tecca ft. Lil Uzi Vert – “Dolly”

We just recently released the music video for “Dolly” by Lil Tecca + Lil Uzi Vert and while we were on the set for the video, we shot some behind the scenes footage of how it all came about, and today we just released the official BTS for the video! Take a couple of minutes to check it out below, enjoy!

Dolly – [Lil Tecca] x [Lil Uzi Vert]

As music fanatics, I hope that we are really taking some time to take in and appreciate everything that Lil Tecca has been accomplishing over the past couple of years. He is still just a teenager but he has been doing the unthinkable, he’s worked himself to be the best new artist in the game, and his last project We Love You Tecca just went PLATINUM yesterday! The timing for this to happen couldn’t be more perfect, because today is a big one for Tecca, as he just released his brand new project Virgo World, AND he is back this morning with a brand new music video for “Dolly” featuring Lil Uzi Vert! It’s no secret that Lil Uzi Vert is one of the icons of our generation, so to see him link up with the young goat Tecca came with a ton of expectations. The only thing that could make this collab better though, a Cole Bennett directed music video! I could keep going on and on about this release + video, but I will let the music + the visual speak for itself, press play below!

B4 The Storm – [Internet Money]

Internet Money is basically the music powerhouse that the average fan has no idea about. They’re cranking out hit after hit with not only big-name artists, but also with their in-house talents who are going to be superstars in their own right in no time at all. As they began to hype up their debut album B4 The Storm, I was getting so impatient because I knew that the rest of the world was in for something incredible, but I had to hear it with my own two ears to make sure my expectations could be justified. It obviously came out at midnight going into Friday so it’s been out for a few days, but I really wanted to take some time to run through it multiple times and truly take in all of the artistry and effort that went into this incredible album, and man, was I not let down in the slightest. On B4 The Storm, the masterminds behind Internet Money, including Taz Taylor and Nick Mira, were able to meld features from massive names like Future, Wiz Khalifa, Kevin Gates, Gunna, and more, with some incredibly talented and promising young artists like TyFontaine, TheHxliday, The Kid Laroi, …

Royal Rumble – [Lil Tecca]

Lil Tecca is without a doubt one of my favorite new artists in the music world right now, he has had a rapidly + impressive rise to fame after the release of his smash hit “Ransom” last year, and he hasn’t looked back ever since. Today, the now eighteen-year-old Tecca is back on our website with the release of his new music video for “Royal Rumble”. I grew up a huge fan of the WWE growing up so I was eager to see what this visual would look like considering the title, and to me, it was an entertaining piece of art that I would rate a 10/10. Any WWE fans know that a royal rumble is where basically every wrestler enters the ring one after another on a set timer, and it’s where the last man standing takes the W, and you can imagine who won this one here. Much love to Lil Tecca and his team, you guys have been doing some amazing things and I cannot wait to see what else you have in store. Watch this stellar new music video below! HAPPY BIRTHDAY LIL TECCA FROM US AT LYRICAL LEMONADE! Produced by Z3N & Sean Turk • …

xoxo – [xhulooo] ft. [wolfacejoeyy]

Brooklyn drill music first emerged as impossibly powerful, characteristically aggressive, and full of attitude – all traits that have helped turn it into the force that it is today. However, over time, it seems as though the genre has begun to adapt, largely thanks to the influx of new talent surrounding it. Some artists are pushing further down the more aggressive lane, while others are filling in the gaps with more melodic renditions of drill, utilizing the inherent “movement” that makes drill beats so infectious except in different, uniquely colorful ways. One artist, and one song, in particular, that has done just this in a massively exciting manner is xhulooo with “xoxo.” Featuring wolfacejoeyy, “xoxo” is what happens when drill music meets the melody-infused sound of artists like Lil Tecca, Pasto Flocco, Summrs, etc. It pairs hard-nosed drums with breezy melodies, and allows xhulooo and wolfacejoeyy to attack the song in a compelling new way – braggadocios as can be, effortlessly smooth, and full of the charm and charisma that a successful drill song requires. While Brooklyn remains the home of drill (at least in the U.S.), artists outside of the borough are starting to utilize the sound in unique new …

Out Of Love – [Lil Tecca]

If you are even the least bit familiar with Lyrical Lemonade, then you most likely know that we are huge fans of the young legend Lil Tecca, who is back on our site this afternoon with his brand new music video for “Out Of Love”. When you think about this next generation of artists that have been making an impact on the music community lately, Lil Tecca is at the forefront of that conversation, he and his team have put himself in a fantastic position to be a powerhouse for the next couple of decades with the moves that they have made. Lil Tecca has plenty of qualities that help make him stand out, but more than anything, I believe that his relatability is what resonates with his massive fanbase the most. This new visual here finds Lil Tecca rapping his ass off on the verses of this one but then giving a silky smooth + unforgettable melody on the hook, all accompanied by a great visual courtesy of the director Omar Jones. Watch this brand new music video below and if you like what you see/hear then share this video with a friend or loved one. Prod. Nick Mira x …

Out of Love – [Lil Tecca]

Few artists have stormed the scene and risen to fame quite as quickly and powerfully as Lil Tecca. While he might look like a relatively normal 17-year-old kid from New York, if you saw him without the expensive outfits and shoes, you’d probably think he was just a regular high schooler living an average life. Although he doesn’t have all the face tattoos or anything that seems to be commonplace in music today aesthetically, he has continually grown a fanbase that is unlike anyone else in the industry. There’s no saying if this is due to his infectious sound, easygoing personality, or catchy songs, but it’s most likely a combination of all these things. Tecca is back and better than ever on the Internet Money-produced single “Out of Love”. The production is built up through endearing piano keys, chattering percussion, and impeccable 808s. Tecca just has a way about his style sonically that makes him sound like he’s always singing even if he’s rapping with his incredibly intricate flows. This harmonious aspect of his voice helps pair with the melodies that are always touching and relatable in his songs. If you’re not entirely sure what I mean, just listen to …

Pick Sides – [Heffie]

The narrative that “SoundCloud is dead” is a dangerous blanket statement. With communities of artists from Summrs to Lil Tecca, Autumn!, ssgkobe, and so much more, SoundCloud still fosters several flourishing pockets of music. In fact, not only are these artists seeing strong loyalty from dedicated SoundCloud followings, but they’re also experiencing notable cross-platform growth between SoundCloud and Instagram. The fans are there, they’re listening to the music, and furthermore, they’re following the artists, noting SoundCloud’s strong infrastructure for music discovery, even today. One artist showing strong promise out of the SoundCloud world is New Jersey’s Heffie. Just 16 years old, Heffie’s fervent sense of melody is a standout in the SoundCloud community that he exists in, and quite honestly, feels like it could easily translate to even larger crowds. The budding talent’s most recent release, “Pick Sides,” is a personal favorite, and one that pairs Heffie’s emotive songwriting and strong vocal presence with stellar, piano-driven production at the hands of Ran. With an artistic ability that exceeds what one might expect from a 16-year-old, Heffie is clearly a talent to watch, and “Pick Sides” is the song to keep on repeat. Check this one out below and remember, never …

Friends – [Lil Shock]

Lil Shock comes through with his first drop of 2020 and doesn’t miss with his tropical trap ballad “Friends.” We have so much time on our hands now with the world pandemic going on with the coronavirus. That’s great news for streaming platforms and content creators as everyone should be salivating for new material. Lil Shock is a rapper who hails from a small town in Roxboro, North Carolina, but nothing about Shock’s music or fanbase is small. Last year his song “Rockstar” took off amongst the gaming community and has bolstered the single to over 5 million plays on Spotify alone. With “Friends” Shock lays down an infectious and catchy hook overproduction by Squibs. Shock is an artist who falls in the same lane as rappers like Lil Tecca and Lil Mosey. While the focus isn’t on their lyrical wordplay but more so the vibe of the song, how memorable the hook is, combined with a few lyrics you can hang your hat on. 2020 looks to be a great year for Lil Shock if he’s able to keep delivering on singles like this. Stream Lil Shock’s latest single “Friends” after the break.