SEARCH FOR: KEY!

YND – [KEY!]

For quite some time I’ve been a massive fan of KEY! He’s obviously an underground legend, but I feel like some people forget just how deep his roots run considering he’s been an integral part of the Atlanta Hip-Hop scene for quite some time at this point. He’s the voice behind Kenny Beats’ “Woah, Jenny” ad-lib, and that’s obviously not the most impressive thing he’s done in the slightest. His next album I Love You, Say it Back is set to release next week on June 4th and I legitimately couldn’t be more excited. I’ve covered a few of his other singles off the project and they’ve gotten me so eager to hear what else he has in store for us that this week is going to feel like an eternity. “Sugar & Rice” specifically has graced my speakers at least three to five times per day since it released just because it’s such a feel-good, bubbly anthem. After letting his previous singles breathe for about a month or so, thankfully he’s back in full album promotion mode with another single entitled “YND”. Rotating, affectionate synths mixed with what sounds like some organ keys create the framework for the production …

A Conversation With Ty Fontaine

Ty Fontaine is someone who got put on my radar a few months ago and I have been a big fan ever since then, he has a unique style and makes extraordinary music, so when I saw he was about to drop his brand new project 1800, I had to lock in an interview with him. TyFontaine not only has the music talent, the ‘look’, and the charisma to be one of the next generations leading artists, but he also has some tremendous backing from the Internet Money collective that will help him along the way. Listen to his new ‘1800’ project and get to know TyFontaine in our latest interview below:     EM: Where are you from originally? TyFontaine: Born in DC, lived there until I was about six years old then moved to Maryland. That’s where I call home, PG County. — EM: What was it like growing up in the DMV? TyFontaine: It was cool pretty regular. It’s kinda like people from outside of the DMV that are from lowered income areas see the DMV & it’s kind of like Texas, where you can get a bang for your buck because it’s majority black so you can get …

Let’s Go – [KEY!]

KEY! is gearing up for a truly special project after all of the singles he has released. I Love You, Say it Back is set to release hopefully sooner rather than later, and it’s sure to be a smash hit. Although KEY! hasn’t fully broken out of the underground per se, he seems to be a favorite artist of many household names which tells a lot about him. In fact, I don’t think he wants to fully break out of the underground because that’s where his experimentations and new sounds are appreciated and welcomed. I would say that’s where he feels comfortable, but it’s clear that he constantly pushes himself to try new things sonically so he’s never truly in his comfort zone, although his smoothness on any track would suggest otherwise. Following last week’s release of “Sugar & Rice”, KEY! is back with yet another single called “Let’s Go”. He is given a launchpad full of mystical, almost video game sounding flutes, pounding 808s, and piercing snares and claps paired with echoing ad-libs. For the hook, he seems to interrupt himself or catch his breath as if he’s trying his best to stay cool, calm and collected, but his …

Sugar & Rice – [KEY!]

KEY! Is a superstar in every sense of the word. He consistently delivers eye-catching singles as well as fully cohesive projects that appeal to the masses. One of the things that I think is most notable about him is the fact that he’s one of the biggest names out of Atlanta and his sound has hints of influence from the talent-filled city, but his music overall sounds completely independent of the typical style you get from the 6. He also has a hand in many different styles that he can create effortlessly, proving that his talent is rich in depth and complexity. This is evident once again in his latest single “Sugar & Rice”. This track is rumored to be a single off of his upcoming album I Love You, say it Back, and the vibe of the track seems to fit the title of the rumored project. The production is bouncy and bubbly with video game sounding synths, hard-hitting yet light 808s, and a background melody that’s absolutely alluring. KEY! Plays with the beat as he flows throughout this track, manipulating his words to play along with the rhythm pretty incredibly as well as effortlessly. He shows off a …

Fall Hard – [Key!]

Noted by many as the most important release of the year, Key!’s So Emotional EP grasped the balance between player and romantic, as told by one of rap’s most captivating storytellers. As a result, the project is full of countless quotables — some hilarious and others that hit concerningly close to home — and in full, So Emotional is the perfect representation of where Key! stands as a boundary-pushing force in the current climate of rap. Today, bringing new life to one of my favorite songs on the project, “Fall Hard,” the ATL representative is back with a new set of accompanying visuals. Showing scenes of Key! (sporting an iconic bucket hat) and his love interest walking around New York, this release perfectly captures the easy-going appeal of “Fall Hard.” Not only does it illustrate the romantic side of things where the song most notably exists, but the video also makes sure to touch on the charismatic and sometimes hilarious appeal of this one, placing an emphasis on random lyrical gems such as the highly-quotable opener, “Free the innocent / He ain’t no killer, he ain’t no thug, he just a businessman.” That said, there’s a lot to unpack here, but considering …

Watch KEY!’s New Freestyle for Kenny Beat’s “The Cave”

The intriguing mini-series on Kenny Beat’s YouTube channel has assembled hundreds of thousands of viewers and only keeps growing – with multiple appearances on the LL site already. From Earthgang to Zack Fox and Lil Yachty, Kenny has made acquaintances with some of the biggest names in hip-hop. Additionally, Kenny adds his own dry sense of humor and combines that with the organic antics of each musician he hosts, which allows for some of the most entertaining content hip-hop YouTube has to offer. This week he hosts the hilarious and talented KEY! who is freshly into a hangover – making the episode even more relatable and amusing to the viewer. Kenny and KEY! discuss their relationship, early successes, and other random nonsense including a phone call from 03 Greedo who is currently incarcerated. KEY! hops in the studio with nothing written, and delivers a smooth but hysterical freestyle over a New Orleans themed bounce instrumental. Lines like “Japanese – denim on, you ain’t know about it til I put you on” show insight to the mind of the multi-talented artist and just how natural his studio sessions are. The beautiful layout of this series gives fanatics and supporters alike an …

Watch Key!’s New Documentary With The FADER

KEY!, otherwise known as FatManKey, is one of the most influential figures in rap right now. For a decade and counting, he’s remained prolific in the hip-hop conversation not only as one of the genre’s best A&Rs (Post Malone, 21 Savage, and Playboi Carti are amongst the discoveries on his resume), but also as an originator of just about every popular style you’ve heard over the past 10 years or so. Somehow and some way, the rap world always traces back to KEY!, and today, The FADER has done a noble job of championing this influence with their latest mini-doc, KEY! – Spectacular, Immaculate. Nodding to a line off of “It Gets Better” — my personal favorite cut off of the acclaimed project 777 — the title of the video is a perfect reflection of KEY!’s effortlessly cool demeanor. Even if he’s not the one running up the charts and dominating the spotlight, KEY! always seems to gravitate toward the best, if not most important, events going on in rap, and it all stems back to his endless creativity and easily-lovable personality. No one does it quite like Atlanta’s own, and tracking KEY!’s 2018 journey from Atlanta all the way to NYC for …

Hard Soft – [KEY!]

Just as it’s been for the past decade, at this point, no one is quite like Key!, and for this reason and more, it becomes obvious why he’s become such an influential mainstay in a game known for its high turnover rate. From hilarious, relatable scenarios to true, heartfelt emotions, Key! always knows what strings to tug and where to fling his energetic deliveries, just as we saw in his latest project, So Emotional. Today, the Atlanta native himself is here to revisit the project with a brand new video for my personal favorite cut, “Hard Soft.” Constantly blurring the line between reality and animation, this visual offering has to be in consideration for one of the best of the year. The director, Lonewolf, is always sure to come through with some magic, but in the case of “Hard Soft,” he’s simply outdone himself, including incredible finishing touches from the Matt Ox cameo to the unbelievable editing on the gunshot scene. Key! made a great song and an even better full project, and now, Lonewolf has honored this with an unreal music video to match. Be sure to watch “Hard Soft” below and let us know what you think in the …

HARD SOFT – [KEY!]

Fresh off the release of his new album, ‘SO EMOTIONAL,’ KEY! is teasing new visuals for an exciting record called ‘Hard Soft’. The song is a conglomeration of the two sides of KEY!: the more aggressive side of the artist that makes bangers like “Remember Me“ featuring Rico Nasty; and the softer, more emotional side that spawns records like, ‘Love On Ice,’ the remix of which features 6LACK. On, ‘Hard Soft,’ KEY! raps in third person, questioning how he’s able to remain both tough and sentimental at the same time, noting that he’s, ‘Hard, soft in the middle.’ The production, courtesy of 14GOLDS, is spacey and woozy, with a reverberating flute, hard hitting 808, and classic trap drums creating the a perfect platform for KEY! to flex over. Throughout the new song he boasts his wealth, while his flows are somewhat reminiscent of fellow Atlanta legend Gucci Mane, but still remain distinctly unique. Check out this song below and the new album, ‘SO EMOTIONAL,’ and be on the lookout for visuals to this song: Words by Barry R

Fall Hard – [Key!]

If you’re anything like me, Key’s heartbreakingly hilarious single, “Miami Too Much,” has been on repeat ever since its release. From the overdramatic croons to the slippery deliveries, “emotional Key!” is one of my favorite forms of the Atlanta legend, and today, he’s back in full form yet again with a fantastic new record, “Fall Hard.” Not only does this song follow along with the emotional blueprint of some of Key’s recent music, but the production is also handled by none other than Oogie Mane of Working On Dying — a must-watch name from Philly whose gone from underground legend to a producer for Drake, Lil Uzi Vert, Future, and several others in the past year or so. Needless to say, this one-two punch of talent is sure to impress, and “Fall Hard” obliges, soundtracking Key’s natural tendency to “fall haaaaaaaaard” whenever he falls in love. That said, I’m sure that many of our readers out there won’t just love the song in all of its sugary, energetic glory, but will also connect on a personal level with Key’s confessional rhymes, so don’t sleep on this one. Stream “Fall Hard” below and let us know what you think in the …