Dig It – [KEY!]

Propelled by the unparalleled greatness of 777 and its subsequent deluxe edition, KEY! was one of the main headline-grabbers of 2018 in the rap world. Even after the release of each project, he’s been able to stay at the top of our minds with several notable singles and videos, and today, the Atlanta representative is back with yet another video, this time venturing into the claymation world with the new visuals for 777-standout, “Dig It”. Produced by none other than his partner in crime, Kenny Beats, the unique, hard-nosed nature of this song demands a set of visuals that yield the same amount of energy, and surely enough, that’s just what we receive here. “Dig It” finds our hero taking on a day-to-day life while coexisting with some alien gangsters; not what you may have expected, but certainly entertaining in its own right. The claymation is done with great thought and care (as well as a weird, yet compelling storyline), and with this, I have to say that the visual companion for “Dig It” impressed me and then some. KEY! is on pace to have yet another huge year in 2019, so show him some love and watch the new video at …

Love On Ice – [KEY!] [Kenny Beats] ft. [6LACK]

KEY! can’t seem to stay out of headlines lately. From 777  and its subsequent deluxe version to various freestyles and the republication of all of his old music, the Atlanta native has been quite active lately, and today, he’s here to make his biggest move of 2019 so far. Revisiting the 777 deluxe edition, KEY! is back on LL with brand new visuals for the ever-so-smooth “Love On Ice” remix featuring 6LACK. Skating over the energetic instrumental (courtesy of Kenny Beats), this song brings together two of Atlanta’s premiere crooners, and the visuals follow this seamless chemistry up with icy scenery that’s simply perfect for the occasion. From the song to the screen, “Love On Ice” is a stellar release, so be sure to appreciate this one in full by checking out the illustrative new visuals at the link provided below! By the looks of it, this video is just the start of what will be a prosperous year for KEY! and co. Directed by David Wept

Peppermint – [KEY!]

Just last week, fulfilling all of my New Years wishes and then some, KEY! made all of his old mixtapes and singles public on SoundCloud once again. Needless to say, I’ve been listening, almost exclusively, to KEY! all week long, and just in time, today, he’s here to keep the full court press coming with a fresh new single by the name of “Peppermint”. Best characterized by its simplistic yet hard-hitting melody, this track provides a refreshing atmosphere of sound for KEY! to black out over. Per usual, he obliges, and the result is a perfect display of the out-of-the-box deliveries that the Atlanta native is capable of, as he finds himself scattered all over the instrumental throughout this highly-entertaining release. That said, “Peppermint” is a must-listen, so be sure to check this one out at the link below and let us know what you think in the comment section! Produced by TreezLowkey

Never Been Freestyle – [KEY!]

Atlanta’s own, KEY!, has been on an absolute tear lately, blessing us just last week with the star-studded deluxe edition of his acclaimed album, 777. Today, he refuses to take a rest, dropping off new music once again in the form of a brilliant new loose offering, “Never Been Freestyle”. Produced by @JGramm, this track uses the same melody as Wiz Khalifa’s original “Never Been“, providing the song with a rejuvenated energy in the form of KEY!’s addictive croons. His flows roam without reign, and the creativity that goes into every new release from KEY! is truly second to none. Atlanta is in good hands as long as KEY! continues this year-long win streak, so be sure not to sleep. Check out “Never Been Freestyle” below and let us know what you think in the comments!

Nothin – [KEY!] [Kenny Beats]

All signs are pointing up for KEY! right now. One drop after another, the Atlanta native is dominating headlines, and set to release the deluxe edition of his acclaimed project 777 this Friday, this hot streak of wins is only slated to continue in the months to come. Today, just a few days early from the highly-anticipated 777 cherry-on-top, KEY! is back on our pages with a brand new Kenny Beats-produced cut, “Nothin”. Melodic and playful in sound as well as innovative in flows, this song finds KEY! in a world of his own as he drifts over the infectious production. As always, the chemistry between him and Kenny is second to none, and the result is a highly-entertaining single that further solidifies a prosperous push for KEY! as we approach the end of the year. This one arrives just a few days after his new music video for “Boss“, so be sure to check it out below and let us know what you think in the comments!

Boss – [KEY!]

Atlanta’s own, KEY!, has been on fire all 2018 long. Kicking things off with one of the best projects of his career to date with 777, he put his foot on the gas right away and never let up, translating into ample excitement from fans as well as collaborations with DRAM, Jay Critch, Rico Nasty, Skepta, and more — a few of which are set to feature on the November 30th release of the 777 deluxe edition. Needless to say, KEY! has been on his boss shit all year, and today, he has a video to match the occasion. Simple yet effective, this set of visuals brings into view the lifestyle of an artist like KEY!. He’s larger-than-life and oozing with style, which the direction of this video chooses to point emphasis toward by way of checking out the way he’s been dressing as of late. If not anything else, with “Boss”, it should be known that KEY! is paving his own lane regardless of what’s trending around him — and for that, you can’t help but respect the 777 mastermind. Watch “Boss” below and get ready for the November 30th release of the 777 deluxe edition! Directed by Motion Picture Sh!t

Cable Guy – [KEY] [Jay Critch] [Kenny Beats]

Wow. KEY!, Jay Critch, and Kenny Beats all on a song together. To say that this is a powerful trio is an understatement, and the trunk-rattling bass kicks from Kenny Beats and fierce charisma from both KEY! and Critch will explain exactly why. This joining of talents marks a huge occasion for rap, and while ATL’s own continues to soar with 777, Critch holds it down in NY with Hood Favorite, and Kenny keeps pumping out the placements at a machine-like pace, it goes without saying that each of the artists featured on this track are making some of the best music of their careers, at the moment. “Cable Guy” fuses all of this triumphant energy together, allowing for a collaboration of massive proportions to come through and get thrown into heavy rotation for months to come. Needless to say, this headline-grabbing single is an absolute banger, so I’ll let this one speak for itself. Stream “Cable Guy” at the link below!

Too Serious – [KEY!] ft. [BEAR1BOSS]

Atlanta legend KEY! has been letting loose numerous playful singles as of late, just recently hitting our pages with the two piece of “Zach Morris” and “Lobster Freestyle“. Today, the 777 artist is back on Lyrical Lemonade to drop off yet another heater, this time titled “Too Serious” alongside fellow ATLien, BEAR1BOSS. Playful as it gets and doused with fun loving flows, this track calls out those who are simply “too serious” and allows the two charismatic rappers to simply have fun with it, making for an anthemic offering in the process. “Too Serious” is backed by a smooth, melodic beat from Honorable C-Note, and while I wasn’t hip to BEAR1BOSS until now, it also gives me a taste of what’s up next out of the sun-soaked city of Atlanta. That said, “Too Serious” is yet another solid release from KEY!, so check it out below and let us know what you think in the comments!

Zach Morris & Lobster Roll Freestyle – [KEY!]

Currently soaring off of the success of his new, DRAM-featuring single, “Time Of My Life“, KEY! is on fire at the moment. He’s been putting in countless hours in the studio as of late, and today, we hear the fruits of his labor with two new tracks entitled “Zach Morris” and “Lobster Roll Freestyle”. While the first of the two is an unexpected yet iconic ode to the Saved By the Bell star and the second is an ode to a food that you can’t help but love, it goes without saying that this ATL native is on a creative high right now. After all these years in the game, KEY! is still making some of the best music of his career, and his two latest are just proof that he’s been working harder than ever, even testing some new styles for us to feast our ears on. That said, be sure to check out “Zach Morris” and “Lobster Roll Freestyle” at the links below and just as well, be sure to let us know what you think in the comments! “Zach Morris” Produced by popyourjerry “Lobster Roll Freestyle” Produced by Jerome Keys

Good Gas, Vol. 2 – [Good Gas]

The legend himself, FKi 1st, has been making heat for years now, and at this point, it goes without saying that he possesses an innate ability to bring the finest combinations of artists together, guaranteeing a hit song every single time. Today, he reminds us of these talents with Good Gas, Vol. 2 — the highly-anticipated follow up to his last star-studded offering, Good Gas, Vol. 1. Blessing us with anthems from frontrunners all over the nation, this project includes a wide variety of acts including 03 Greedo, G Perico, Smooky MarGielaa, Kash Doll, MadeinTYO, UnoTheActivist, and Key!. It’s diverse in both talent and style, allowing for the creation of some truly addictive songs that not only remind us how talented all of these artists are, but also how skilled 1st is when it comes to facilitating the collaborations that we never knew we needed. Good Gas, Vol. 2 is everything you could hope for and more from this incredible cast of characters, so be sure to check it out at the link below and let us know what you think in the comments!