SEARCH FOR: GUS REICHWALD

I’m Fresh – [Thaiboy Digital]

Underground music has always been much more progressive and boundary-pushing than anything in the mainstream has ever been or even claimed to be, and that has remained true for years and years. I mean, the underground scene in the United States has always brought some of my all-time favorite artists to my attention in some of the most unexpected ways, but when it comes to the artists overseas in certain countries, I think they take creativity to a whole other level. The grime scene in England is definitely super captivating for me, but I think out of every place in Europe, the artists who came up in Sweden have been more influential than anyone else for me personally. I mean, Yung Lean is truly a trailblazer and an innovator, and Drain Gang has put out some of the wildest and most entertaining music in the history of hip-hop, in my opinion, so whenever someone from this European country drops music, I am surely going to listen. Drain Gang standout Thaiboy Digital is definitely as worldly as most artists come, and his latest Whitearmor-produced track “I’m Fresh” proves that tenfold, especially with the accompanying music video shot by Gus Reichwald. The …

Trip – [Yung Lean]

As I get further into the world of hyperpop, I realize more and more how artists seem to gain inspiration from Swedish trendsetters like Yung Lean, Bladee, and Drain Gang. While Lean is someone that has been a massive fan of for years, I feel like my admiration for his artistry has grown as I have gotten older, because I went from being a teenager who just liked how obscure his sound was to an adult who truly understood the artistic integrity and innovative styles he has nurtured into what they have become today. While it’s crazy to think that he saw a surge in fandom because of a Gen Z platform like TikTok, I am never going to be mad that one of my favorite underground emcees is receiving more love, even if it is just for some trend that is here today and gone tomorrow. I have been patiently waiting for a follow-up to his 2020 hit album Starz, which is my personal favorite project from the Swedish icon, and when I saw that he finally broke his hiatus with the release of his song “Trip” as well as a Gus Reichwald-directed music video, I stopped in my …