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Southside Interview: Putting the Craft First & Watching Success Come After

“I learned one thing from Kanye that I will always think of going forward. He told me to always make sure I focus on the music, and the money will come afterward. If I put all of my focus on the music, the music will sound better and I won’t have to worry about the money later on because it’s gonna come from the great music I’ve been making.” -Southside As more time passes, people are beginning to realize just how much impact producers have and recognize the overall importance that they play in the overall creation of a song. One thing we have been seeing a lot over the past couple of years is producers getting listed as main artists on songs now, rather than their name being in the backend on the credits. Producers are letting their presence be known, and rightfully so, it’s about time. That being said, when speaking about the producer pioneers and the people who really helped shape and shift the culture, it’s very difficult to speak on that without mentioning 808 Mafia, and Southside. Being the founder of 808 Mafia alongside TM88, Southside is responsible for hundreds of songs that we all know …

Doe Boy New EP ‘Catch Me If You Can’ Is A Banger

If you’re not familiar with Mr.Oh Really, it’s time to get acquainted. Since 2016, the Freeband rapper has been putting his best foot forward with each release. In just a few years, he has received major co-signs from NBA champion LeBron James, Drake, and Future. On July 29, Doe Boy unleashed his new EP “Catch Me If You Can”. The Cleveland rapper project includes notable producers such as 30Roc, Juicy J, Nick Mira, and Forever Rollin. The ten-track list proves once again why Doe boy continues to shine in the music scene. The EP begins with a compelling intro titled “Off The Porch,” and moves on to some stand-out singles like “Foot On Neck”, “More Than Friend”, and “Scoreboard.” This project not only gives us the hard-hitting Doe Boy that we are used to, but also shows off his emotional side, and allows his fans to enjoy a versatile EP. G-Herbo was the only artist featured on “Catch Me If You Can”. This allowed fans to enjoy a project that was filled with bangers. Earlier this month, Doe Boy posted a video on his Instagram story sharing a snippet from a song he created that samples Jennifer Lopez’s “I’m Real” …

Rich Off Pints 3 – [Icewear Vezzo]

As Detroit rap music grows in popularity by the day, so do the artists making this irreplicable and undeniably great style of music. While artists like Lil Yachty have placed a spotlight on the scene, this has only caused emcees to go harder and want to prove themselves even more, and that has led to some of the greatest verses and collaborations in modern music, at least in my opinion. One of the most notable figures in the entire Midwest is now Icewear Vezzo, a man full of limitless talents that continue to impress me with every new release. His 2021 series Rich Off Pints featured two editions that accumulated over 150 million streams total and considering the fact that he was still just finding his footing, there is literally no way to predict exactly how big he’s going to be. This is mind-boggling because he’s already a legend, so the fact that he has an entire career ahead of him just scrambles my brain in the best possible way. As he geared up to release the third and final part of this series, his buzz was through the roof, but now that it is out, I am excited to …

Long Road – [HotBlock JMoe] x [G Herbo]

When I clicked play on the new visual and accompanying track for “Long Road,” I had a familiar feeling that I’ve experienced multiple other times with songs featuring G Herbo, which is that I knew he would swoop in, murder a verse, and get out, seemingly elevating the track and the artist immediately. The number of tracks I can think of him doing this seems endless, and I thought this joint with HotBlock Jmoe would be another similar case. I was wrong. Unknown to me before this song, HotBlock JMoe is a gifted Chicago artist that has had a consistent following for the last couple of years after gaining popularity with proven tracks like “Discrete” and “Aladin,” which have pulled in a combined ~110K views on YouTube. Jmoe utilizes a distinctive style, leaning on his melodic voice that few others in the industry can claim. His style, in combination with that of G Herbo, makes for a blend of unique Chicago sounds that can hardly be replicated. The track emphasizes messages of the journey, of both the struggles and wins, on the “Long Road” to the top. “I know it get hard when you tryna do the right thing, I’m …

The 2022 Lyrical Lemonade Summer Smash Through My Eyes: Full Weekend Recap

Preface Yes, this article is super long and tedious, my bad…. Forewarning, if you’ve already read my other recaps for each individual day, skip to the end for a few words of admiration to the LL family, from me! Every year, the Summer Smash seems to get bigger, better, and more insane than ever before, and 2022 is definitely no exception. Unfortunately, I missed the first year or two because of one reason or another, so 2021 was actually my first time experiencing this event live and in person. At the same time, though, I had been to various other concerts hosted by LL dating all the way back to Lil Uzi Vert’s first-ever Chicago performance way back in April of 2016, so I know how we throw down at live events, and I also know just how loyal, supportive, and turnt up our fans get every chance they get. 2022 had some curveballs thrown at the team including a detrimental storm that almost paused the entire festival, but thanks to the consistently hard-working and ride-or-die group of individuals who put this fest together, the show went on without a hitch! I just want to clarify that this article is …

Behind The Track: Nxrre

Let’s be honest, Drill music is the new sound of New York. Drill originated from Chicago with artists like Chief Keef, Lil Durk, G Herbo, Fredo Santana, and many more. Drill music is greatly influenced by trap music, which emerged in Atlanta, Georgia. Production, flow, and lyrics are key characteristics of drill music. Nxrre from Brooklyn, NY is widely known for creating drill beats for NY artists like B-Lovee, Bizzy Banks, 26AR, Ciggy Blacc, Ronsuno, and many more. What started as a hobby in 2018 turned into a full-blown career in 2019. Nxrre began reaching out to managers and artists until he had the opportunity to work with Smoove’L, Stunna Gambino and Justin Rarri. Staying true to his culture, The rising producer always tries to give his beats a Spanish/Reggaeton type of Bounce. This allows Nxrre to stand out amongst other producers. Even though Nxrre is very known for drill, his catalog is versatile with anything from RnB, reggaeton, trap, melodic, and house music.  “I have a lot on the way I’m not going to lie, but me and JabariontheBeat have a highly anticipated song on the way with Stunna Gambino and NoCap. Me and ShoBeatz have a lot together as …

The 2022 Lyrical Lemonade Summer Smash Through My Eyes: Saturday Recap

Preface Every year, the Summer Smash seems to get bigger, better, and more insane than ever before, and 2022 is definitely no exception. Unfortunately, I missed the first year or two because of one reason or another, so 2021 was actually my first time experiencing this event live and in person. At the same time, though, I had been to various other concerts hosted by LL dating all the way back to Lil Uzi Vert’s first-ever Chicago performance way back in April of 2016, so I know how we throw down at live events, and I also know just how loyal, supportive, and turnt up our fans get every chance they get. 2022 had some curveballs thrown at the team including a detrimental storm that almost paused the entire festival, but thanks to the consistently hard-working and ride-or-die group of individuals who put this fest together, the show went on without a hitch! I just want to clarify that this article is solely based on my own experience and not from the point of view of anybody else. I know this isn’t the typical article I may normally write, but I figured it would be a good stroll down memory …

War Cries – [Fastmoney Ant]

If there’s anyone who can tell you something about the Chicago music scene, it’s someone who has lived in and around this city for their entire life. While I may be from the suburbs, I have grown up in the music scene here, and I have seen it go through the absolute renaissance that us locals are proud to have witnessed. I can also say that it’s not easy to make it in music here because whether you’re from the streets or not, everyone is beckoning you to move to Los Angeles or New York to really have a shot, so when I look at an artist like Fastmoney Ant, I can’t help but show him praise. After receiving co-signs from renowned artists like G Herbo, Calboy, Gunna, EST Gee, and more, he has seen his worth skyrocket, and the music is there to back it up. I have covered him many times before, but his latest Azzie-produced track entitled “War Cries” is just about as Chicago as it gets. The instrumental might not be as aggressive as other drill beats have become known for, but Ant doesn’t let that stop him from sharing some hard truths about life in …

Stomp – [DCG Shun] & [DCG Bsavv] ft. [G Herbo]

Just when it seemed like the drill scene in Chicago was coming to a bit of a standstill, the DCG Brothers came in and made an insane splash with their modern take on a sound that put this city on the map in a huge way. It just felt like with New York City drill taking over the mainstream, the Chicago drill sound was starting to die down, and it is thanks to these two trendsetters that the subgenre is alive and well, at least in my opinion. They were on such a long, impressive streak of releasing singles and visuals, each one getting better than the last while also putting their names on the map more than ever, but one thing that fans were patiently waiting for and highly anticipating was the release of a project. Well, the wait came to an end late last week with the release of their debut mixtape Jungle Life which boasts 14 songs running just short of 39 minutes long, and man is this the wild ride that I was hoping for. Out of all these songs, though, I was definitely most captivated by their record “Stomp”, probably mostly because of the fact …

Trendsetter – [Coi Leray]

Coi Leray is one of those artists that I love hearing when she’s featured on songs and I always play some of her massive singles on repeat once I first hear them, but I have slept on her solo albums and projects for quite some time, and I really have no reason as to why I do this. I know she is so dexterous, talented, and compelling, but I guess I have no excuse as to why I haven’t listened up, and after finding out about and listening to her brand-new album Trendsetter, I realized that I was completely sleeping on her, and I need to wake the hell up because she honestly can do it all. Luckily, the homie hit me up and told me that it’s an essential listen because it’s such an insane album, and that was the push I needed to tap in, and I was blown away by the 20 songs that spanned just over 50 minutes long. With features like Nicki Minaj, Fivio Foreign, G Herbo, NAV, Lil Durk, Polo G, Lil Tecca, and many more, she has a star-studded lineup of diverse emcees which allows her to flex her versatility as well which …