SEARCH FOR: FUTURE

Premiere: Persona – [PNTHN]

In the age of social media, artists who spike in popularity thanks to one-time virality often experience a fall just as rapid as their rise. Put simply, volatility is too high when no stable foundation is built, and consequently, it becomes nearly impossible for these viral sensations to expand their vision and build on their “moment” while it’s still there. For Texas rap group PNTHN, however, we’re seeing the exact opposite. One release after another, PNTHN has slowly but surely proved themselves as an act worth watching, simply by putting thought and care into the construction of their careers so far. As a result, even at such an early stage in their rise, the group boasts a strong catalog of music and a feverish following in their native Texas, not to mention an incredible resume of live shows and even better reviews from critics. Accordingly so, the stable foundation has been built, and as PNTHN looks toward the future with releases such as their latest — “Persona” — fans await the inevitable moment when that first domino tips and the group is off to the races. With this, “Persona” looks, sounds, and feels like the moments leading up to this …

Black Diamond – [Sporting Life] ft. [Deem Spencer]

Chemistry between a producer and vocalist is something that should never be overlooked, and when this chemistry stands out, it elevates a song to the next level. This is how I felt when I first heard the new Sporting Life track featuring Deem Spencer, titled “Black Diamonds”. The two were clearly on the same wavelength when they created this track, as the Sporting Life beat on here is lo-fi and droning, but soulful at the same time, perfectly aligning with Spencer’s style. Deem brings his dense, reflective delivery to the track, adding to the song’s atmospheric nature. Let’s hope for new music from these two in the future, as this great collaboration has me itching for a project from these two. Sporting Life is dropping a new 4 track EP on September 27th, so keep an eye out for that, and check out this track on SoundCloud down below and all streaming services now!

Loverboy – [Atwood]

Music, at its very core, has always been somewhat of an escape for me. Whenever I find myself bogged down with work and unable to focus, I step back for a moment and try to find something new to listen to, just as I’ve stumbled upon with the latest project from Atwood, Loverboy. Arriving in my SoundCloud feed earlier today, Loverboy is a project seemingly made for this very moment. Between the colorful palette of sounds and rejuvenating deliveries, each moment feels like a breath of fresh air, constantly reinventing itself and maintaining the attention of listeners all throughout. Atwood is a machine of energy that never stops running, and when matched with such a striking, eclectic selection of sounds and styles, his galvanizing personality takes control as the infectious force that it so naturally exists as. With this in mind, Loverboy has certainly established itself as a highlight of my week so far, and I wholeheartedly believe that it can deliver the same for a wide base of other listeners. From the rap-sing hybrid deliveries to the ingrained sense of soul here, Loverboy is sure to reach the core, so don’t sleep. Stream the new project below and be sure to keep an eye …

Change Me – [Camden Malik] x [Maxo]

One thing that pretty much all young people have in common is that we truly have no idea what the future exactly holds for us. And how could we? Life tends to switch up fast, and Camden Malik, alongside Maxo, embrace this idea on their new collaborative track, titled “Change Me”. The track is part of an EP that Camden recently added to streaming services, titled More Focused Than Ever, and I figured it’d be a crime if I didn’t highlight this standout track. Within a few seconds of pressing play and hearing the jazz-influenced production, along with Maxo’s adlibs gracing the background of the hook on the track, I could tell this would be a favorite for me. Camden finds himself noticeably introspective on his verses here, uncertain of where the future is taking him, and gives us a catchy hook that embodies this feeling, making this one of his better performances overall. It makes sense to enlist Maxo for this track, considering the songs reflective nature, and that, along with the jazzy production, makes this a perfect track for the duo to attack, and they both kill it.  The two contemplate the potential consequences of making certain decisions, …

Hell N Back – [Bakar]

  London artist Bakar is perhaps the perfect embodiment of what music can, and probably will, look like in the future. Channeling the oddly-alluring gray space in between genres, his uncategorizable style removes itself from the bounds of genre, and as a result, the lively expression of songs such as his latest, “Hell N Back,” can exist without any expectation as to what a Bakar record should sound like. Instead, the budding star continues to march to the beat of his own drum, making some of the best music out right now in the process. With this, speaking specifically to the new single, Bakar seems to have found a direction for his latest sonic adventure, meshing pop-induced whistles with jazzy brass and the songwriting structure of a rap/soul hybrid. Per usual, this colorful palette of influences entirely defies expectation in a brilliant way, best embodied by the free-spirited smiles shown throughout the song’s accompanying visuals. Bakar is a custom-made star in a world full of cookie cutters, and “Hell N Back” attests, soaking its lyrics in a love-born journey that I can’t seem to stop singing in my head. Needless to say, yet again, Bakar has delivered exactly what I didn’t …

Blowing Candles – [PG RA]

South Carolina’s PG RA quietly dropped one of the best project rap projects in August so far with his new album ‘Blowing Candles’. South Carolina is following up right behind North Carolina in what will be an outbreak of talented rappers deriving from the state. PG RA might have one of the brightest futures out of the new crop of talent that they have to offer. I found myself running through ‘Blowing Candles’ multiple times and it proves to be a thorough body of work from top to bottom. One of the elements that make this project so special is the production. Jetsonmade who has been one of the breakout producers in 2019 producer the majority if not all the songs on the project. Tracks such as “Still Showin’ My Ass” and “First Class Freestyle” server as a great indication of PG RA’s untapped potential. Check out PG RA’s new album ‘Blowing Candles’ in its entirety below.

Love – [Thandie Bomvu]

Love is almost never black and white. Rather, it’s a colorful mix of emotions, and one that supersedes logic in a way that naturally tints the idea of perspective. Perhaps the most tragic part of love, though, is the fact that it can sometimes be unrecognizable until two people begin to drift. Only then do they actually realize what was right in front of them, just as Thandie Bomvu speaks on in her incredible new single, “Love.” Backed by flowery, gentle instrumentation, “Love” doesn’t rely so much on energy as it does pure emotion. Bomvu seemingly empties out everything that’s been weighing on her shoulders, and as a result, the confessional lyricism illustrates the very moment in which a person realizes just how much a now-distant friend meant to them. Accordingly so, “Love” trudges through pain and reaches an epitome of sorts, creating a notably honest picture of what love — or in this case, what love could have been — really looks like. Needless to say, this single is a well-executed undertaking from Thandie Bomvu, and the stellar production courtesy of J Grooves gives this one a cherry on top to match. Stream “Love” below and be on the lookout for …

Days To Nights – [Momo Ward]

It’s almost overwhelming thinking about just how many outstanding producers that there are in the world, I consistently find new marvelous talents almost every day and the latest producer we are featuring goes by Momo Ward & he just released a brand new jam titled “Days To Nights”. Momo Ward created a soothing instrumental here that was inspired by Pinkfong’s “Baby Shark”, it has a boom bap feel to it but all of the different elements & sounds he added in meshed into perfect harmony. I am looking forward to his future releases but for now I am just going to continue to bump this new release on repeat & I suggest you do the same!

Behind the Music: Highlighting the Producers of Today’s Sound

By: Lee Mcintosh When it comes to creating great music, the artists are the ones who receive most of the recognition for the creation of the song. Their name is what’s attached to the song, their flows, their likeness, and even the features that the artist may have. However, the song making process all begins with one entity… the producer/s. No matter how creative the lyrics may be, how great the artist’s cadence sounds, the beat behind it all is a huge factor behind the overall appeal of the song, and that is what moves people and captures their attention as soon as they hit play. We are in a different era of music now. Technology has advanced to a point where producers and artists don’t have to be in the studio together anymore. This can be a gift and a curse at the same time. Often so, producers may send over a beat pack to an artist and then they select the songs they want and don’t want. From there, the studio session may be recorded or put on Instagram live, and the producer may be nowhere in sight. This may create confusion as to who actually made the …

Go To Hell – [Sophia Harari]

Perhaps the most fulfilling occurrence in the life of a writer is that of a moment — a point in time when, in some way and by some measure, something meaningful is happening and yet, the story hasn’t quite developed. These moments leave writers like myself in pure bliss, as the best is yet to come and the story yet to unfold. Amongst my favorite examples of such is the burgeoning R&B scene happening in the UK right now. Filled to the brim with promising talent and still on its way up, this scene has burst onto the forefront of the future of music, and by the looks of it, will only continue to grow in notoriety in the years to come. Today, marking one of my favorite names in UK R&B at the moment, an artist named Sophia Harari is here with her latest single, “Go to Hell.” Upon first listen, I was shocked at the creative execution behind “Go to Hell” as it remains Harari’s only song on streaming services currently. Needless to say, the Manchester-born talent may just be getting started, but in regards to both songwriting and vocal deliveries, she’s well on her way to prominence, as …