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Manzanita St. / !holysh*tohmygod! – [Brevin Kim]

I’ve always loved the idea of A/B side releases. It allows the artist an opportunity to package two flavors into one box, and therefore, to highlight contrast in a way that can be equally as digestible as it is innovative. Today, following the blueprint of their last release – “i need water / he doesn’t love her” – Massachusetts duo Brevin Kim is back with another A/B side that does all of this and more: “Manzanita St. / !holyshitohmygod!.” With both songs weighing in at just over three minutes, the latest from the brotherly duo leans directly into the aforementioned appeal of an A/B side. On one hand, “Manzanita St.” is the more undeniable of the two, easily digestible but without compromising the left-of-center personality that Brevin Kim releases are keen to have. On the other hand, there’s “!holyshitohmygod!” – the more polarizing of the two, but one of the duo’s most exciting tracks to date, electing to double down on a simplistic, industrial style that wouldn’t sound out of place among a group of Yeezus-era demos. The stylistic gap between the two is considerable, but it’s a tactic that says “this is what we can do,” whichever way you’d …

BACK FOR ME-[Reece]

If you haven’t heard of Reece yet, it’s about time you shift your attention to an artist who is rising quickly. For all of you A&R’s and tastemakers looking for something that’s moving, this is the article that you’ll want to pay attention to. This is my first time covering Reece, but it most certainly will not be the last by any means. Vulnerability and transparency are two characteristics that shine the brightest when it comes to music. With all of the talent in the world, that can mean nothing if there is not an avenue for listeners and fans to connect with the human emotions that drive a song. Reece not only has the talent, but he also has the ability to spill his heart out on to a song in a way that encourages others who may have experienced similar situations. His new song that just dropped today is called “BACK FOR ME” and its a must listen. Reece explained that, “BACK FOR ME” is a venting session in the form of a song. I was so upset the day I wrote it with Jonah Shai. I just had my heart broken literally 3 days prior, and I wanted …

The New Normal: A Conversation w/ Glaive

Whether you have caught on yet or not, North Carolina’s Glaive is one of the quickest rising artists out right now as each of his releases adding fuel to the raging fire that is his catalog. His music is nearly impossible to put into one genre label but with 5 songs under his belt he has had one of the most impressive debuts, all of that falls on his originality. As this new genre dubbed “hyperpop” continues its slow takeover of the charts, artists who have been creating music without having to worry about any particular stylistic labels has created a new sense of freedom for people to be truly creative again. This is likely why SoundCloud has once again become a breeding ground for some of tomorrow’s biggest stars once again. Glaive has had a strong impact on this sound, his first few releases took off and got the attention of curators who saw the talent, giving him a much larger platform to be heard. Seeing artists get these placements while independent is something that is still rare but becoming more commonplace, this should be a testament to the creative talents of Glaive. He isn’t an artist who puts …

Zaza – [Kevin Kazi]

For me, Kevin Kazi is a bit of a household name in my personal world of music. I’ve been listening to him legitimately for years at this point and I’ve never grown sick or tired of the music he has produced. Speaking of which, he has been one of the most consistent but also dexterous rappers in the entire industry, yet he still seems to not get the respect he so desperately deserves. He has been on a steady grind and his rise into the spotlight isn’t one that he has grown impatient for because he believes in the quality of his work and knows that eventually, it’ll all pay off. He’s not one of those artists who are willing to change themselves or their sound and compromise their integrity just to become an overnight sensation which is an extremely notable part of his work if I do say so myself. He ultimately experiments with so many different sounds and remains in my head as one of the most unique artists I can think of, and this is going to yield incredible results in the long run. Most recently, he has been somewhat quiet, but being a fan of his …

Happy Birthday IV – [Whyandotte]

Versatility is at the forefront of Detroit, Michigan native Whyandotte’s sound. Following in the footsteps of his previously released Happy Birthday III comes the rapper’s continuation eloquently titled, Happy Birthday IV. Adopting a more aggressive cadence, and approach, Whyandotte’s new album bolsters his lethality as a lyricist while remaining incredibly malleable in his ability to tailor his flows to a variety of production. His seamless transition in doing so positions him to address a variety of subjects such as redemption, loss, and self-confidence.  Whyandotte begins his album with pace, diving directly into the lo-fi production of “Livernois,” as he addresses political and social irregularities in being a citizen of the U.S. as well as a rapper. The fire-stirring inside of Whyandotte is carried over into the more lengthy “A Lesson In Crying Wolf.” The album’s second track is a lyrical exhibition, creating a seismic crescendo before the album’s reeled-in mentality of “Second Chance.” The redemption themed track finds Whyandotte retooling his ability to create a somber performance of hopefulness. The proceeding records on the album, sway in-and-out of flows and styles, much like the saddening story of loss on “Jean,” the melancholic questioning of “The Sand Reckoner,” or the triumphant energy exuded by …

1017ALYX9SM – [Paris Michael]

The electrified infused elements that make-up Paris Michael’s music is unequivocally impassioned. His newly released single, “1017ALYX9SM,” is a buzzing exhibition that makes an impressionable mark of an artist that is immensely worthy of your attention. Texturized by radioactively-singed production, Paris Michael’s new single is a hip hop chemical experiment that exudes anarchy and unwavering confidence. Whether charged up by the megaphone style of delivery or the quotable lines of braggadocios raps, the New York-based artist will undoubtedly have your attention. His performance is visceral and overall sporadic, a miraculously complicated blend of driving basslines and drums that respond not to a typical time signature but to Paris Michael’s mood. Each verse and explosion of production feels like it resonates directly from Michael’s attitude. Listen to “1017ALYX9SM” by Paris Michael below.

Smile – [The Weeknd] & [Juice WRLD]

Some things in life are just meant to happen and speaking certain moments into existence can certainly help put some of these things out into the universe. When Juice tweeted that he and The Weekend would inevitably make a diamond record with one another, it was only a matter of time before it actually happened. Juice was already a massive star and was somehow gaining even more traction than ever before which was seemingly impossibly considering he was already one of the most recognizable names in the music industry. The Weekend, however, has pretty much already cemented his legacy as one of the greatest singers of our generation who also knows how to make hit after hit, so when everything fell into place and he got an opportunity to deliver a verse on a previously recorded Juice song, he knew he had to make some magic with the dearly missed icon. The song I’m talking about ended up being called “Smile” and it’s a song you’ve probably been seeing everywhere considering how big of a deal it is that this collaboration finally happened. Internet Money production masterminds Nick Mira, Taz Taylor, and Cxdy all got together to bring this song …

Dreamer – [Trippie Redd]

Whether you’re a fan of Trippie Redd or not you have to at least give him credit for the insane career he has put together for himself. He’s skyrocketed in terms of success and has formed a fan base through a sound that is truly one of a kind and unlike anything else in the entire industry. He has blazed a trail for many other artists to make a name for themselves in music and even offers assistance through features for certain up and comers that absolutely helps catapult them into the spotlight, giving them that little extra push that might be needed to bring them to the next level. I for one am a big fan of Trippie’s and I have been ever since he first started making a name for himself, so I try my best to tune into all of his new offerings as they consistently come out. His track “Dreamer” came out a couple of months ago and we covered it on Lyrical Lemonade back then so I won’t go into too many details regarding the song itself, but there is new life breathed into this single through a music video that is as intriguing and …

College – [Shinobi]

The beauty of social media is that you can literally blow up or be found by anyone. I found Shinobi and his video for “College” when I was scrolling through my Twitter timeline. The crazy thing about it is the video snippet barely had any RT’s or likes. I’ve been spinning Shinobi’s record “College” on and off again for the past couple of weeks now. The visuals along with his rapping ability in “College” have gotten me hooked. What does it for me really is the grainy VHS scenes coupled in with the other clear and vivid shots that captivates Shinobi’s sound. The thing that’s really going to separate him from most artists is that Shinobi already has a personality. What really drew me to him was his name and the fact that on is Instagram he’s dressed in the Akasku robe from Naruto. Watch the visuals for Shinobi’s “College” after the break.

Mood – [24kGoldn] ft. [Iann Dior]

Just a couple of weeks ago we were graciously gifted a brand-new collaboration between two of my absolute favorite up and comers in the Hip-Hop scene. Of course, I’m talking about 24kGoldn and Iann Dior, and it feels weird to even still consider them up and comers after all of the incredible music they’ve already put out, but I know that they’re just getting started so I’m definitely looking forward to watching their careers blossom even further. Ever since we received “Mood”, it has no joke been played over my speakers or through my headphones probably four or more times every single day to the point where I’ve lost track of the number of times I’ve replayed it. I even learned every lyric early on because not only are the cadences and melodies catchy, but the words aren’t hard to ingest whatsoever, so they just get stuck in your head and linger there for a while. Due to the fact that I just wrote about this record the other week and you’ve most likely heard it multiple times like I have, I want to mainly focus on the brand-new visual that the duo just gifted us. It opens up with …