SEARCH FOR: EP

In My Head – [Yung Denari]

The influence of the Promoting Sounds YouTube channel has been a fascinating site to watch. Becoming a home for so much melodic, emotion-driven music, the channel almost has a signature sound attached to it, which has become a strong stylistic point for countless new artists, groups, and scenes over the years. With Promoting Sounds to thank in many respects, a number of buzzing artists have chosen to dig deeper into this style, which leads us to find undeniable gems every now and then: Yung Denari, being the latest. New York-based talent Yung Denari recently released a music video for his song “In My Head” via Promoting Sounds, and as of late, it’s become one of my most played releases on the channel. Beginning with a shoutout from the late Juice Wrld, Denari’s latest is the culmination of an ear worm hook, a nearly effortless string of melodies, and well-suited production that leans on guitar strings and a vocal sample to set the song’s foundation. These elements combine to make an undeniable release, and one that oozes replay value, which has grown to become the standard when it comes to Promoting Sounds. Without further ado, “In My Head” stands tall as …

Poetic Justice – [Lil Mexico]

There should be very little disagreement with the assertion that Lil Durk fathered much of the present melodic-drill rap wave moreso than just about any of his peers and is an unquestionable legend for both his innovations and achievements lyrically and stylistically and it is quite rare that an artist can be both fashionable and forward-thinking enough can do this simultaneously, but Lil Durk the executive recently made a new move in signing up and coming South Carolina star Lil Mexico, along with his frequent Atlanta collaborator Slimelife Shawty, to his new OTF imprint. Lil Mexico has been building an exceptional catalog of melodically-inclined music from a bevy of different producers and even though he is currently blowing up hasn’t received all of the love he is owed yet for his musical contributions. His new GM Visuals directed video “Poetic Justice” which premiered today on Lil Durk’s channel, will likely serve as the introduction to Lil Mexico for many and showcases all of the vocal gifts and grief-stricken relatability that instantly endeared him to young South Carolinians and then the world because of the barrage of music videos he has flooded the streets and internet with over the past twelve …

Not A Rapper 2 – [Jay Montana]

Mobile, Alabama has become the heart of the new southern rap movement, powered by the massive successes and trailblazing from artists like NoCap and Rylo Rodriguez who have dominated recent headlines, to artists like OMB Peezy who has been a cornerstone to the melodic street rap movement years before many of his current peers began, and now even female rap supestar Flo Milli who has been dazzled this year with her Ho Why Is You Here? project this year which elevated her into the ranks of other mainstream talent. However amongst this breeding ground for talent and musical innovation my favorite new young artist is Jay Montana whose incredible ability is obvious on his new mixtape Not A Rapper 2 that gives an extensive look at his elaborate skillset and shows him shining just as brightly as some of his home state’s finest. “Don’t Panic” was a single and visual preceding the project and is the first song of his that grabbed my attention from his effortless blend of both clever lyrical ability and innate vocal gifts that allow him to float all over the southern-fried, guitar-laced instrumentals he chooses. Rylo Rodriguez who has been very supportive of Montana thus far joined him on …

The Flight Of The Honeybee – [Ausar]

Over my past six years covering the Chicago music scene, Ausar is without a doubt one of the most skilled + gifted emcees that I have had the pleasure of getting to know. He never really got the full chance to focus on music during my first few years of knowing him because he was busy getting a degree from the University of Illinois, but since graduating not too long ago, he has had more time to put into his craft. I (and many others) have been hounding Ausar for years because he loves to not put out projects, so earlier this year when he announced that he would be releasing an EP at some point, I made sure to stay on him about following through with the release because I was so excited to hear it. A couple of days ago, Ausar blessed us with his new EP titled Flight Of The Honeybee, and it’s already one of my favorite Chicago projects of the year. This is a five-song tape that is based around, you guessed it, honeybees! I know when you hear that the first time, you might be like, what? But trust me, this man Ausar made …

Favorite Ni**a – [REASON]

If you’re even remotely familiar with Rap music, you already know that TDE contains some of the most talented artists in the industry. Even if we’re not talking about the Kendricks, Schoolboy Qs, Ab-Souls, or Jay Rocks, their roster goes so much deeper than their world-renown talents, and REASON is one of the most underrated yet incredibly talented acts they have on their lineup. After his debut project New Beginnings dropped, this is abundantly clear, and although it featured some heavy hitters like Schoolboy, Soulo, Rapsody, Isaiah Rashad, and JID, REASON made sure that he wasn’t left in the dust for even a single offering. The project reached the #167 spot on this week’s Billboard Top 200 list and even though it might not be more towards the top where it should be, breaking onto this coveted list, in general, is an unbelievable feat in and of itself. In order to keep his momentum going, he decided to drop off a brand-new music video for one of the project’s most notable songs “Favorite Ni**a”, a track that I’m not going to go into detail about because you’ve most likely already heard it and if not, you’ll realize what you’ve been …

AUBUDABii – [SEBii]

When it comes to the interesting mind of an artist like SEBii, nothing is normal, but that’s what makes him so great, and a mystery at the same time. I was only recently put onto his music or Hyper Pop in general, if that’s even what his music can be considered, but in my opinion, he’s in a lane of his own that is unmatched by anyone else. On the outside, he might look like a normal person, or at least definitely not someone who would even be remotely capable of making the hits he does, but one look at his slew of releases will have your mind blown. As he gears up for the release of his next project VVSS, I have honestly no idea what to expect from the rising star, but I can say with the utmost certainty that he’s going to deliver some of the most original and unique music in the entire world. In order to appease fans one final time before the project is in our hands, he decided to drop off a single entitled “AUBUDABii”. Clearly referencing the capital of the United Arab Emirates, an extremely well-off country in the Middle East, he’s …

Not Regular – [Lil Yachty] ft. [Sada Baby]

Over the past year or so, Lil Yachty has seemingly found a second him in the Detroit music scene. Collaborating with a number of rising talents from the area, he has strangely yet thankfully fit in with some of the wildest and most unique personas that hail from the Motor City, and although I for one didn’t see this coming, I’m not complaining about it in the slightest, either. Lil Boat and Sada Baby are definitely no strangers to each other, at this point, and I’m so excited that the dup decided to team up yet again and deliver a brand-new single and music video for their joint effort “Not Regular”. The title of the song makes total sense because neither artist can be considered normal or methodical, and when they get together, the results make this one hundred and ten percent clear. A quick, chaotic instrumental is built through alarming, high-pitched synths, a deep baseline, and crispy percussion that allows both artists to speed up their deliveries and bring out some of their most energetic and charismatic bars to date. As Yachty begins to spit, his lines are beyond quick, and although it might be hard to decipher exactly …

Show Me What You Got – [Lil Keed] ft. [O.T. Genasis]

Last year leading into the majority of this year, Lil Keed has been absolutely killing it in terms of releasing new content. Whether he dropped of loosies, TOC3, music videos, or guest verses, there was once a time where it felt like we couldn’t go a few days, let alone a week, without getting some new Keed in our hands. Although it’s been probably a few weeks since his last release at this point, it seems like an eternity due to his somewhat notorious consistency. Luckily, he’s back once again with a brand-new visual for his record “Show Me What You Got”, a song that recruits O.T. Genasis and is supposed to help spread the word of the deluxe version of his latest full-length effort. Some sort of piano or distorted guitar chords are used to create an unsteady yet constant melody that is brought new life through thunderous drums and rattling percussive elements. As Keed repeats the name of the song in the chorus, his ad-libs are basically screamed in the distance in order to contribute some personality to the otherwise basic hook. To his credit, it seems like he knows just when his flow begins to slightly drone …

Hooray! – [My Favorite Color]

When I was first put onto My Favorite Color a few months ago, I enjoyed what I heard but I wasn’t sure what to expect from him in the future. The first song I heard was entitled “Funeral”, and it was a simplistic, introspective look into what MFC could speculate would happen after his passing. I thoroughly enjoyed the track even though it’s not the typical style that I listen to, but then he dropped his debut album Velma, and I couldn’t believe my ears. He had so many different sounds and styles throughout this entire album, and I couldn’t fathom the dexterity that he brought to the table, so after hearing that project, I became an instant fan and questioned why I was even slightly skeptical in the first place. One of my favorite songs off of the project was called “Hooray!”, and its jazzy, soulful, fun-loving aesthetic drew me in from the moment I heard the initial guitar riff. I’m so excited that MFC is keeping the fun going as well as the momentum he has built up with the release of a brand-new music video for this unbelievable record. He takes us through various decades, going in …

Tellin Ya – [Lil Gotit] ft. [Lil PJ]

Recently, I’ve been seeing some stories that mention Atlanta’s very own Lil Gotit following in the footsteps of his older brother Lil Keed, but I have to slightly disagree with this statement. Sure, he’s got a slightly similar sound and he makes hits, but he’s blazing a trail of his own that differentiates himself from his older sibling. Although he took a very brief hiatus after releasing his latest project Hood Baby 2 and some music videos for the effort, but luckily, that break came to an end late last night. He ends his silence with a wonderful new track entitled “Tellin Ya” which also features a friend of his who goes by the name of Lil PJ. A mixture of powerful piano chords and a high-pitched, intergalactic synth creates a fantastic melody that is brought to new worlds with terse percussion and blasting drums, paving the way for Gotit to demonstrate all of his skills while also introducing listeners to some new ones. On the chorus, he delivers one line at a time, allowing animated ad-libs to fill the space in between each bar. He continues a similar cadence into his verse before switching things up briefly, ultimately ending …