SEARCH FOR: E THE PROFIT

CHOPSTICKS – [Pangeaux] [E the Profit] & [Logan Sherrick]

Kentucky’s rap scene seemed to go from virtually unrecognized completely to a place that started spitting out talent left and right, but you’re never going to hear me complain about emcees who are putting on for their city and really making a name for it in a world full of heavy-hitting hip-hop destinations like LA or NYC. E the Profit is someone who I was put onto a handful of months back, and after seeing just how diverse he can be in terms of deliveries and styles, I understood why he was receiving so much buzz from local and national media outlets. Thanks to him I have found out about a slew of other Kentucky hitmakers like Pangeaux who I first tapped in with just the other week, but he is back and better than ever on their song “CHOPSTICKS” which also features Logan Sherrick. This one, produced by James Heaton, features an overly serene foundation thanks to soothing synths, thumping drums, and this infectious vocal chop that comes in at the perfect time to really help this beat ride out. Pangeaux begins right off the bat, singing some soulfully charming notes prior to Logan coming in with a bit …

2 Effortless – [E the Profit]

There should be no surprise when I say that sports and hip-hop culture go hand in hand because so many artists and athletes are friends and both parties support each other in a very wide variety of ways. I’m not sure why I love it so much, but I always appreciate when past athletes decide to give music a shot, and while I think certain pro sports players need to leave music to the professional emcees, I do think that there is a place for people who never quite got to live out their proverbial hoop dreams for one reason or another, so music is another dream that they try and chase. For E the Profit, his dreams of making it big in football came to an end when he tore his ACL in college, but his dream of a music career is alive and well, and the music he has released up until this point has me thinking that although the injury must’ve been devastating, it led him down a path of excellence which is more obvious than ever on his sophomore mixtape 2 Effortless. Out of all the songs on this tape that last for almost 17 minutes, …

Ricky Bobby-[Krown Vic]

For a while now, I have been indulged in the Virginia music scene, and it has never failed to amaze me with the talent that emerges from there. With some regions of the country, you can kind of assume what sound each city has as its signature sound. However, coming from Virginia, you never know what you’re gonna get. That element of surprise is what shocks the listeners as they may go into a song with expectations, and leave with those expectations completely surpassed. VA native Krown Vic is fresh off of the release of his Hourly Profit tape, in which the cover pays homage to Lil Wayne’s Dedication series, and is wasting no time with the visuals. Making a debut on the Lyrical Lemonade platform, I introduce you to Krown Vic as he drops off his visual for his album cut “Ricky Bobby”. Produced by Hocus, this song really shows the importance of an amazing producer tag. As soon as you hear the “Hocus got that magic, boy”, the beat drops and bleeds instant craziness. What caught me off guard in a great way, was the pocket that Vic got into in this song. Hearing a beat like this, you can almost …

Beat Em Down – [E The Profit]

E The Profit has been on my radar for quite some time, and even though the one homie was persistent enough to tell me about the moves he has been making early on, I have since heard about him from a handful of others who truly believe in him, and there are so many reasons why he is making the waves that he is. Even though he has less than 20 songs total on streaming services right now which makes him still a relative newcomer, these songs pack a punch and give us all we need to know about the up-and-comer’s skillset, and with a project dropping in April, I’m sure that there is plenty more to learn and appreciate from the Kentucky native. In order to build even more momentum going into this tape’s release, E teamed up with directors Jordan Phillips and Ethan Dickens to shoot a music video for his second single entitled “Beat Em Down” which was produced by Rocco Roy. With an old Three 6 Mafia-sounding sample that collides with thunderous 808s, E comes in with his aggressive yet mesmerizing attitude that compliments his deep, buttery flow amazingly. In the visual, he takes his talents …

[NEW TRICKS: ART, AESTHETICS, AND MONEY] – [Kilo Kish] ft. [Vince Staples]

Though 2022 has been kicked off with major releases from some of music’s biggest acts, it seems like things are showing no sign of slowing down. Last week Kilo Kish and Vince Staples made their triumphant return with “NEW TRICKS: ART, AESTHETICS, AND MONEY” – their first release of the year. In an age where music’s staying power seems to be at an all-time low, Kilo Kish’s newest single highlights the phenomena behind why now it is so difficult to make an impression – and what is required to do so. Over an unyielding mix decorated with sparse mechanical percussing and wrangling bass signals, Kilo Kish raps melancholically about consumer capitalism’s impact on music, and how one must sacrifice both their soul and pride to exist in music. Joined by Vince Staples, the two illuminate how divine creativity has been bled from the creative process, replaced with exploitation and profit-obsessed trend-following. “NEW TRICKS: ART, AESTHETICS, AND MONEY” is impactful not only because of Ray Brady’s experimental electronic production, but because Kilo Kish highlights how capitalism has caused the music industry to fail its patrons, now unable to create a meaningful culture that fosters itself. Despite aspects of music failing due …

E The Profit – “Evergreen”

E The Profit is one of the rising rappers coming out from the state of Kentucky. Today he’s back with his new and gritty release entitled Evergreen. I love the way the ease flow and tempo are throughout the whole track. Although the beat tends to fall on the more aggressive side the way E slows everything down with his words makes the track a lot more digestible. It kind of reminds me of the ASAP Rocky flow not in like-sounding wise but just the tone and the tempo. The visuals shot by John Buchanan from Soul Serum also match the grittiness and aggressive tone of the record. I can definitely visualize people moshing and jumping around to “Evergreen” at shows since this single creates a great atmospheric experience. With this kicking off 2022 for E I’m excited to see what kind of body of work he will release this year following up the release of his previous project ‘E For Effortless.” Watch E The Profit’s new visuals for “Evergreen” below after the break.

Watch femdot’s new interview with NAST Podcast

femdot has a magnificent year in 2021, his new project is widely considered one of the best to come out of the city this year, and he recently even appeared in the Top 10 of our Top 50 Chicago Projects article. The host Blake asked femdot about plenty of things such as his new project Not For Sale, being an independent artist, his non-profit, his performance on COLORS, how he met Cole Bennett while they both attended DePaul, the meaning of “bussin”, and they even talked about fem’s signature mechanical pencil. This was a solid interview, learn a thing or two about fem by watching this interview below!

Division – [E the Profit]

The Midwest has always had a reputation of hard-nosed grinders that work tirelessly for everything they have earned in their life, and we know that nothing is given, so you simply have to take it for yourself. While work ethic is never something that lacks in this region, it seriously doesn’t matter what profession or industry you’re in, because no matter what, we know what hard work is and we aren’t going to shy away from it regardless of how strenuous or intense it might be. Kentucky’s music scene might’ve been slept on up until a few years ago when Jack Harlow proved that it wasn’t a city to play with, but ever since, so many artists are coming out of the woodwork in order to not only show the rest of the world just how talented they are but to also prove that there is a variety of sounds and styles that are as unique as the individuals delivering this music. Out of everyone, E the Profit is an up-and-comer who never fails to impress me, so every time I find out that he dropped something new, I know it’s an automatically mandatory listen. Most recently, E decided to …

Bluegrass Acoustic – [E The Profit]

Throwing all gimmicks aside, E The Profit made me a fan after “Pop My Shit,” his straight to the point attitude when rapping is impossible not to admire. His style feels unconscious as if the words just fall from his brain out his mouth with a hybrid midwestern-southern draw acting as the filter. These reasons alone would make me a fan, but the fact that he doubles down on all of these things by adding his no-nonsense attitude and lyricism – I’m sold. This brings me to his latest visual release for his acoustic version of his previously released single, “Bluegrass.” The original single featured heavy basslines and drums that would destroy any stock sound system, but his newly released “Bluegrass Acoustic” places a microscope around my favorite thing about E The Profit; his lyricism. Set on a ranch, in what we can only imagine is somewhere in his home state of Kentucky, E The Profit raps directly to the camera, acting as the focal point of the video with supporting characters in the form of a stable of horses, a luxury Mercedes and two lion statues made of stone. Who can resist a rapper talking his shit like this, …

E For Effortless – [E The Profit]

Jack Harlow and EST Gee have seemingly done the impossible and not only made Kentucky rap cool but also truly transformed the scene, especially in the northern regions around Louisville and all the way to the Kentucky side of the Cincinatti-Metro area in a largely forgotten urban landscape with a new rising star poised to put his side of the Bluegrass State on the map. He has been steadily building a fanbase around his region for a while now and seems to have truly united Northern Kentucky and Cincinatti as well that has been accomplished through consistently solid music and visuals that the listeners in this area had no choice but to get hip to. His new project E For Effortless is an incredible introduction to his music if you have not been lucky enough yet to check him out and at eight tracks it is a relatively short run-through but these eight songs are certainly quite potent and it is obvious that E spent a lot of time planning his lyrics and working on his flows while a close attention to detail was also applied to the project’s production.