SEARCH FOR: BKTHERULA

Kill Streak 2 (Deluxe) – [Tony Shhnow]

One thing I never realized when getting into the music scene was all the different tiers that exist in all of the different cities. Specifically for Atlanta, there are obviously a few more levels than most other places considering it features the upper echelon of artists who never fail to do numbers no matter what they release. Obviously, world-renown emcees including Future, Young Thug, Lil Yachty, 21 Savage, and too many more to name call this city home, but the talent pool runs much deeper than there. Going down tiers also doesn’t mean that the music gets worse, to be totally clear, it just means these talents appeal to a bit more of a niche crowd that is only going to continue to grow as the years go on. Other names like Lil Gnar, Yun Bans, Thouxanbanfauni, BKTHERULA, are putting on for their city in a different way, bringing innovative styles to the forefront of the historied town and proving that even if you’re not quite doing as many numbers as the Migos, your creativity is leaps and bounds away from some of the talents who came before you. In this group, Tony Shhnow is definitely someone to keep an …

IDK WHAT TO TELL YOU – [Bktherula]

If you’ve paid any attention to the current music scene as it is right now, you should already understand the Bktherula has been tearing things up as of late. Although she hails from Atlanta, she is making some of the most intricate, impressive, and diverse music in the entire country, sounding reminiscent of nothing but herself and her own tailored style. Whether she goes from rapping hard-nosed bars on even more aggressive instrumentals or singing some soothing, somewhat melancholic notes on a variety of indie-inspired records, Bk can do it all, and she showed that with her latest project Love Black. Out of all the wonderful tracks on this project, one that truly stuck out to me was the project’s closer “IDK WHAT TO TELL YOU” which was actually co-produced by star Mac DeMarco, so when he adds his own little spice into things, you know it’s going to be magnificent. Luckily, she kept the fun going with her brand-new Breakneck Visuals-shot music video for the song, and it’s even better than I ever could have imagined. Opening up, she meets a lovely lady in the park for a picnic, and things only seem to continue to get better from …

PLACEMENT – [Bktherula] ft. [Matt Ox]

The female wave of rap has officially taken the world by storm, and I couldn’t be happier. While there are so many different artists making word wide headlines like Nicki Minaj, Cardi B, and Megan Thee Stallion, amongst others, there are still so many incredible underground talents that have cult followings that only continue to grow. One of these artists is Bktherula, an Atlanta emcee who has this wonderfully appealing attitude and personality that has been attracting fans since day one. She has gotten bigger and bigger as time goes on, yet I still feel like she can be classified in the underground scene because of her gritty, unapologetic demeanor, and this shines through wonderfully in every single song she puts out. While she might be making her own wave in the music scene, Matt Ox has been an OG for years, despite his youthfulness, so when I heard that these two teamed up for their brand-new song called “PLACEMENT” as well as a Dilwood Media-directed music video, I was beyond pumped to check it out. In the instrumental, there is a very futuristic, sliding synth that creates the bulk of the melody while percussive elements chatter and 808s roar …

Summer – [BkTheRula]

Atlanta has steadily been a hotbed for the next rap superstars for years. One of the next stars in the Atlanta scene may very well be an unsung hero by the name of BkTheRula. BK was making noise last year with a couple of drops here and there and seemed to be a favorite early on with industry folks and the rap blog writers. She really began to break out on the scene when her viral video for “Tweakin” started circulating on platforms like Twitter at the top of 2020. BkTheRula doesn’t have the typical content as a lot of her female rap counterparts. If you’re a fan of people like Trippie Redd, Cori Leray, Rico Nasty, TiaCorine, and the airy melodic alternative rap sound then that’s what you should expect out of BK. This video for “Summer” is really euphoric and even though I had used the term “it’s a vibe” it is indeed that. Watch BkTheRula’s new music video for “Summer” after the break.

Summer – [Bktherula]

The summer of 2020 will forever feel like somewhat of an “off” summer. COVID-19 continues to keep the idea of a “normal summer” at bay, and while artists are still releasing bright, high-energy anthems to match the change in weather, they don’t hold the same weight without parties, concerts, or social gatherings of really any type, for that matter. Even in such an odd time, however, one song, in particular, has managed to connect on a personal level: Bktherula’s “Summer.” Just under 3 minutes in length, “Summer” employs optimistic lyrics against a grainy, colorful instrumental best described by the aesthetic of the cover art. The song offers a thick fog of melody and understated 808s, structured around a supply of hi-hats and claps that maintain the record’s quick, consistent pace. Meanwhile, at a contrasting speed, Bktherula’s drawn-out, infectious vocal runs match the feeling of the melody, coming together to create a song that strives for the carefree attitude of the summer, but sonically, caters to the oddity of it all in the midst of a global pandemic. Few, if any, “song of the summer” entries really feel right this year, and as such, the eccentricity of Bktherula’s “Summer” seems to …