SEARCH FOR: BABY KEEM

first order of business – [Baby Keem]

I know I’ve pretty much posted every music video and accompanying release of Baby Keem’s since he released the melodic blue last week, but the simple truth is the fact that I’m not even close to tired of this album, and I don’t think fans are either. It’s my personal favorite album of the year so far, and while I don’t think that’s a controversial opinion, at this point, his music videos are only bringing this project to new heights due to their creativity and abstract nature, so until I’m forced to stop writing about his releases, I’m going to keep covering them for as long as I can. While I have trouble pinpointing exactly what my favorite song on the album is, I was blown away by his song “first order of business” because it’s finally a song in hip-hop that doesn’t flex about his own personal riches and wealth, but it speaks on how he wants to use his fortune to take care of his family and the ones that mean the most to him, and that’s the endearing part of music that doesn’t get enough attention whatsoever. Luckily, we actually received a Dave Free-directed music video that …

Right Track – [Syd] ft. [Smino]

With so much unbelievable music dropping this past weekend, it can be hard to keep track of what’s worth listening to and what can go by the wayside. Baby Keem’s album is what I have personally been bumping pretty much nonstop for the majority of the weekend since it dropped, and while I still can’t get enough of it, I couldn’t let certain songs go unnoticed because they deserve so much praise. One of these records is “Right Track” by Syd featuring Smino, and it’s a record you’re not going to want to forget about moving forward, and that’s a fact. I’ve been a huge fan of Syd’s ever since the Odd Future days, and after taking a different career path since these wild days about a decade ago, Syd is truly coming into her own, but you don’t need to hear that from me to get where I’m coming from. On this new record, the instrumental contains some fresh, retro-sounding instruments as well as some tempo-setting percussion and quick, succinct drums that create an unbelievable foundation for her to do her thing. As she begins to sing right off the bat, her words are spoken in a very calm …

issues – [Baby Keem]

I don’t live by many rules when it comes to writing, but one of my few guidelines is that whenever Baby Keem drops something new, I write about it as soon as I can unless someone else already has. So, when I found out that he was releasing his long-awaited debut album the melodic blue late last night, I had trouble sleeping all week because of exactly how excited I was. It was already clear to me and so many others that Baby Keem was a star and considering he didn’t even have an actual album out yet, I knew this project was going to level him up exponentially, and he didn’t disappoint. I didn’t feel right writing about the album without listening through it at least a few times and truly diving into all of its intricacies, but that’s why I had no choice but to write about the incredible new Jake Schreier-directed music video for his song “issues” off of the project. This was undeniably one of my favorite records on the album after my first listen and considering Keem doesn’t even come close to disappointing with his music videos, I couldn’t wait to check it out. As …

family ties – [Baby Keem] x [Kendrick Lamar]

Following the confirmation of Kendrick Lamar’s imminent TDE departure, a glimpse into the future for pgLang has been released via Baby Keem’s “family ties.” Accompanied by a Dave Free visual, Keem and Lamar solidify their chemistry as cousins by boasting their absurd arsenal of breathless rap flows. With multiple beat switch-ups for each artist, neither allow the production to faze them yet alone affect their relentless approaches. If anything, the intensity is amplified with each change, and by the time Kendrick’s verse kicks in the song almost sounds like a friendly competition between relatives. Neither cousin outpaces the other; Keem phenomenally sets the tone while Lamar effortlessly slides as if to remind the millions listening that he’s still at the pinnacle of his game. Cinematically the music video is undeniably one of, if not the best of the year. Every little detail, particularly from specific motion-picture shots quite literally gives the track a short-film feeling with music for dialogue. Moreover, the colors are not only aesthetically eye-capturing but also intentional; associated imagery through light and dark lenses are neutralized by the literal color palette, which Keem walks on around the 1:50 mark. With plenty of lyrics to quote from, there’s …

durag activity – [Baby Keem] & [Travis Scott]

Although Baby Keem seems like he can be as elusive as his cousin Kendrick Lamar, there’s never a single song that he drops that isn’t worth the wait. Whether it’s full of semi-comical lines that catch you by surprise or other bars that are as mysterious and abstract as he is, Keem never disappoints, in my opinion at least. Although his last project Die for My Bitch released way back in 2019, it still seems like a classic to me, and it’s a project that I revisit time and time again every week without growing even slightly tired of it. Just last night, Keem decided to please fans once again for the first time since his March single “no sense” with the release of not only a new song called “durag activity” featuring Travis Scott produced by BRICK!, but an incredible new music video directed by Eliel Ford as well. Focusing mainly on the music video, it opens with a coastal view as a gentleman tries to outrun a group of individuals decked out in all-black suits who end up catching him and proceed to beat him up. Although Keem isn’t one of the people partaking in the pounding, he …

no sense – [Baby Keem]

Just a few weeks ago, Baby Keem blessed the music world once again with the release of his single “no sense”. While Keem might be slightly elusive and mysterious with every move he makes in the industry, it’s clear that he has an insanely connected network whether that’s because he’s cousins with Kendrick Lamar or he just has a way of finding the right people for the right job. Nonetheless, he has continued to progress into one of my favorite artists in the new generation of music, and he’s just getting started. Although I wrote about the song itself when it first released, I can’t let any Keem release go by the wayside, so when I saw that he teamed up with director Savannah Setten and his pgLang collective for a new music video, I couldn’t resist checking it out. I also couldn’t resist because his visuals have been as artistic and thought-provoking as anyone I can think of even back when he was on the come-up, so they’re completely mandatory watches if I have anything to say about it. This one opens up in a pretty monochromatic almost dystopian-looking city as the camera slowly pans in on a window …

no sense – [Baby Keem]

Baby Keem is one of the most mysterious and enigmatic artists in the entire industry, but this somehow adds to his allure in such a massive way. Other artists who are coming up want their name everywhere and in front of everyone, while Keem seems to take an opposite approach. While he almost intentionally tries to evade attention and dodge the fame, his name pops up everywhere and when he decides to drop a song, there isn’t an hour that goes by for weeks without hearing or seeing someone talk about it. I’m one of those people who will remind you to listen if you haven’t already because although his career has barely just begun, he has rapidly become one of my favorite artists in the current day and age of Hip-Hop music. I still can’t pinpoint if it’s his particular personality, his unique enthusiasm, or his ability to just play with his flows fluidly and effortlessly, but there’s just something about the 20-year-old West Coast artist that enthralls me. I stop whatever I’m doing when he drops new music and tune in immediately, and his most recent single “no sense” is no different whatsoever. Jahaan Sweet took the lead …

Vibin, Slidin, N’ Connivin – [Oz Sparx]

“Poundside pop … rocky …. diamond st keem …oz sparx….. sim Santana … Za sosa…. I might be forgetting some but they the young’s catching they waves right now” -Meek Milll on the next artists coming up from Philly, via Twitter Any artist will tell you, that getting that co-sign from one of the biggest artists in your own city, is one of the best things to happen early on in your career. No greater feeling can be felt than getting your art noticed by someone who is known for putting your city on the map. That said, Philly-native Oz Sparx got exactly what he needed when Meek Mill shouted him out last year on Twitter. That was all the fuel that he needed to ignite that fire in him and continue to go crazier than ever before. Here were are, with the release of his latest project, Vibin, Sliding, N’ Connivin, and he is proving he is a jack-of-all-trades when it comes to creating a vibe, or setting the tone for a night out with the gang. Being inspired by the modern greats such as Future, Drake, Lil Uzi Vert & Playboi Carti, Oz blends many genres and touches on many topics …

Hooligan/Sons & Critics Freestyle – [Baby Keem]

When the XXL Freshman list came out not too long ago, the inclusion of Baby Keem was a bit of a shock to me, in all honesty. Not because he doesn’t deserve it or he’s not talented enough whatsoever, considering he’s possibly my favorite artists out at the moment, but because he has been a very peculiarly elusive figure rising up in the Rap industry. Die For My Bitch was a top-five favorite project for me last year, and while he has remained somewhat silent since then, I knew he was gearing up for something huge. In order to bring his hiatus to a close, Keem dropped off two brand-new songs entitled “Hooligan” and “Sons & Critics Freestyle”, as well as a music video to accompany the former. Starting with the freestyle, a grimy, mysterious-sounding drumline plays out as woodblock, and tiptoeing piano keys provide some depth to the instrumental, bringing a somewhat minimally sinister beat to life. As he makes his way throughout this freestyle, he toys with the beat and bounces his words effortlessly as if he’s not even trying, but these skills just come naturally to him. His attitude is apparent but not overpowering, and there is …

Industry Girl – [4kMicheal]

On certain days such as today when there aren’t too many brand-new releases coming out, I like to challenge myself to find new artists whom I’ve never even heard of previously and seek out a new offering that I’m actually a big fan of. I’ve done this for years because I always love discovering promising artists and expanding my knowledge of hopeful talents, so when I come across someone like 4kMicheal, I have no choice but to listen up. Although I was previously unaware of his work, after skimming through his debut project Forgive Me, I Am Alive which came out late last year, I knew I had to pay attention to his latest music video for one of the mixtape’s stand out songs “Industry Girl”. As the song starts out, the instrumental slowly but sure builds full of elements that are unique to a Rap song but combine flawlessly to pave the way for 4k to do his thing. Some of the components of the production include things like filtered percussion and bubbly, lighthearted synths before the beat drops, and extremely punchy, thunderous bass drums come into the frame, adding a bit of hastiness to the otherwise peaceful offering. …