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Pontiac Made DDG: From YouTuber to Rap Star in the Making

“People still talk shit now about me being a ‘YouTube rapper’ but I feel like its undeniable at this point. I’m on the radio, I got songs that are gold and getting tons of streams—like what else can I show them?” -DDG Gaining success on YouTube has become more and more of a common thing in the current generation of creatives. There are tons of people who make a living from their YouTube career. Even while gaining tons of views, subscribers and followers, there seems to be a stigma about when YouTube influencers begin to branch off into other business ventures. Lots of people think it’s not a genuine fanbase, they only succeed because their subscribers will support anything that they do, and they don’t think its fair to those who may be starting from the bottom. For DDG, he has seen it and heard it all before, and he isn’t letting that stop him at all. DDG (also known as Pontiac Made DDG) earned tons on success on his multiple YouTube channels which all currently have over 9 million subscribers combined. Being no stranger to what the fame may feel like, DDG decided to venture off into the rap …

So Done – [The Kid Laroi]

When you think about all of the amazing storylines that have been attached to new artists in the music world, none are more inspiring than The Kid Laroi’s, in my opinion. Just a couple of years ago he was in his home country struggling with a dream of becoming a music superstar, he was homeless and just trying to get by day to day, and now here in October of 2020, he is without a doubt one of the most promising music talents that we have seen in the past decade. Tonight, The Kid Laroi is back on our platform with his brand new music video for “So Done”, directed by Lyrical Lemonade’s own Cole Bennett. I don’t even need to get into the classic videos that these two have created in the past, that speaks for itself, but I will say that this new release is an instant classic in my eyes. This music video gave me some old school movies type of vibes, for some reason, certain shots + scenes reminded me of the classic moment in The Breakfast Club. This is one of my favorite music videos that we’ve ever done, and I think it will end …

Babies & Fools – [Freddie Gibbs] & [The Alchemist] ft. [Conway the Machine]

Ever since Freddie Gibbs and The Alchemist’s collaborative project Alfredo came out so many months ago, at this point, I haven’t gone even a few days without running through the album in its entirety. I’ve stated many times in the past how much I enjoy every single aspect of this project, and it just seems like Al can provide an incredible foundation for any artist to go crazy on. Then again, Freddie Gibbs isn’t just any artist, so when the two masters of music teamed up, it was a Heaven send and the results obviously speak for themselves. When it comes to all of the music videos that have dropped to accompany this effort, they’re all even better at elevating the storyline of the project than I could’ve ever expected, so I always make sure I tune in and share their incredibility with as many people as I possibly can. Whether he’s evading law enforcement and heading out to another country with the help of Rick Ross in “Scottie Beam” cruising around on a yacht with Benny the Butcher like notorious the notorious kingpin in “Frank Lucas”, or simply living one of the most interesting lives in the entire world, …

Rifle (Blow!) – [LYZZA]

Practically no rising artist has arrived on the grander contemporary club scene with as much momentous force as LYZZA has in the past few years. The Brazilian electronic mastermind has impressed more and more with each successive single and corresponding project that she has come through with, all but solidifying her place as among the most important and integral DJs working today — regardless of one’s level of notoriety.   Though her status is slightly lower than most household names as far as producers with an adjacent artistic status are concerned, her sheer artistry and pure resounding talent certainly place her as above and beyond even the most esteemed of acts from a critical level; this sentiment has rung true for quite awhile now, but with how young and boundary-pushing she truly is at this moment, that fact will only become more and more recognized as time moves forward.   She has just recently taken yet another step towards her inevitable place at the top of the grander club scene with her new single “Rifle (Blow!) — a track that is equal parts reminiscent of her impressive back catalog, while also doing quite enough on its own to keep her …

BET Uncut – [Madeintyo] ft. [Chance the Rapper] & [Smino]

Although Madeintyo has been making music for years, it seems like his spotlight has possibly dimmed somewhat recently after dropping massive hits like “Uber Everywhere” and “Skateboard P”. It’s tough to keep pumping out bangers such as those time and time again, but that doesn’t mean that tyo isn’t consistently making great music still to this day. Just take his latest hit “BET Uncut”, which also includes superstars such as Chance the Rapper and Smino to give their spin on the homage-paying single. Tyo also recruits his friend and frequent collaborator K Swisha to produce this track, where he utilizes ambient synths, pounding 808s, and crisp, lighthearted percussion to pave the way for a light and airy offering. Tyo’s voice is calm and smooth as his subdued delivery shines through flawlessly. Although his words might come off in a nonchalant, unphased disposition, his ad-libs are much more energetic, adding even more liveliness to the track, per usual. His lines are consistently spread out as he boasts a delivery that takes things one bar at a time, providing some regularity to the hook that continues into his first verse. As Chance hypes himself up prior to going in for his verse, …

Yao Twin – [Veeze]

It’s no secret if you’re into Rap music that sports have always heavily played a role in the culture. Whether that means an athlete co-signs an artist, wears their merch, or listens to them before games, or the artist references an athlete’s talents, their number, or their success in their respective sports, the crossover is never far off. When it comes to Detroit’s very own Veeze, his songs include a slew of different sports references that are included in intriguing wordplays, and the way he incorporates these themes is something all up and comers should take note of. As for his latest sports reference, he talks about the legendary Yao Ming and even names his latest song after the towering center. Of course, I’m talking about his track “Yao Twin”, and although he might not necessarily be referring to the basketball player’s skills, his lyrics are comical yet creative and capture your attention from the moment he begins spitting. Mystifying, tiptoeing synths, mischievous percussion, and succinct drums pave the way for a simplistic instrumental that gives Veeze the opportunity to show off his abundant skills and individuality. As he begins to spit the hook, the tone of his voice is …

Lemonade (Remix) – [Internet Money] feat. [Don Toliver] & [Roddy Ricch]

By now, we have all been familiarized with the earth-shattering single “Lemonade” provided by the Internet Money collective. The original video shot by Lyrical Lemonade’s own Cole Bennett has already racked up over 22 million views on Youtube, and is going crazy on all U.S. and International charts. As the crept up on us, “Lemonade” is easily a top contender for Song of the Summer as well, despite us not being able to feel this songs energy out in the clubs and functions. That being said, it was already destined for success in the long run. Don Toliver was having nothing short of an amazing run this year, Nav received amazing praise from all over, and Gunna has been consistently over achieving as Young Thug’s protégée. The cohesiveness that exists amongst Don Toliver, Nav & Gunna on this record was like no other, and it truly shows with just how well this song has been performing thus far. Taz Taylor, Nick Mira and the Internet Money team have been going crazy ever since the release of their album B4 the Storm in late August, so it was no surprise that they would come back adding more gasoline to the fire. As if …

SMOKIN! Freestyle – [BBY Goyard]

There’s not much left to say that I haven’t already said about North Carolina by way of Maryland rapper BBY Goyard. If you haven’t woken up yet and seen the incredibly dexterous styles that Goyard has given us throughout his myriad of releases over the years, there’s not much more I can say other than you’re missing out on some of the best and most distinct music out. It feels almost weird calling him a rapper considering how diverse his sounds are and the sheer adaptability he has shown throughout his extensive career in the underground music scene. With Hyper Pop gaining more and more popularity, I look at Lil Shannon as being one of the founders of this subgenre, yet not all of his releases can simply fall under this category alone. He can make fast-paced, chaotic hits, Trap bangers, and club anthems, but his talents stretch way beyond these varieties as well. Take one of his most recent songs “SMOKIN! Freestyle” for instance, then go and explore the rest of his music, and you’ll have a hard time finding any two songs within his hundreds of releases that sound even slightly similar. Although I just wrote about this …

Santos Party House – [Smoke DZA] ft. [Wiz Khalifa] [Curren$y] [Big KRIT] [Girl Talk]

New York rapper Smoke DZA is back for a new star studded smoker’s anthem for the 2020’s and “The Smokers Club” founder has tapped back into both the sound and aura of some of the stoner rap that most of the artists on this track helped popularize both their music and the gas. DZA opens up the track entitled “Santos Party House” over the sanguine and slightly up-tempo instrumental produced by Girl Talk, which’s open-ness and bubbly texture made for the perfect backdrop for DZA to flex his lyrical muscle atop. The animated visual shows the lavish lives of each of these artists and them all turning up together at the “Santos Party House.” Girl Talk said about the creation of this track, that it  “Originated at a session with just DZA and I in New York.  We’ve been doing some collaborative work over the past couple years, and I thought it’d be interesting to switch it up and see if he’d get on a more uptempo, feel-good sort of beat.  DZA laid a quick demo of a verse on it.   I thought he sounded great on that style of production, but it was the end of the night, …

LMK – [JOYAGAINSTEVIL]

Los Angeles based artist JOYAGAINST EVIL is a very unique talent. Honing a mixture of Neo-Soul, R&B, and Hip-Hop, his ear for production reflects his diverse range(s) for euphoric expression. Making his Lyrical Lemonade debut, I was blown away by the creativity and artistic ability displayed in the music video for his song “LMK.” The highlighted song is the third track from JOYAGAINSTEVIL’s latest project The Cyclist (2020). When listening to the record, you’ll immediately pick up a melancholy atmosphere, accompanied by an energetic touch oddly reminiscent of a crowded nightclub. The soft R&B vocals reflect an alternative style with vibrant, but minimalist synthetic patterns. It’s worth a mention that the production was flawlessly layered by JOYAGAINSTEVIL himself, enabling the song to transition to a drunkenly graceful bass experience. Conceptually, the record reflects his time spent amid a generation of lust, which paints a larger picture for those searching to fill a void; all while remaining dependent of themselves. Watch the music video for “LMK” below!