SEARCH FOR: AG CLUB

Holy Sh*t – [AG Club]

As an artist, using visuals to add a dimension to the music is crucial. Not only does it give fans a more tangible look into the creative vision that they’re supporting, but it also guides the artist’s image just as much as it does the impression that the music leaves. Just recently, I stumbled on a Bay Area group called AG Club that seems to understand this better than most. Having recently released their new project Halfway Off The Porch, the group is headed full speed in the visual direction at the moment, building their world with impeccable, homegrown music videos like their latest, “Holy Sh*t.” Structured around atmospheric synths and a back-breaking drum sequence, the song itself rides a line between hard-nosed production and the group’s often-melodic cadences. With each verse, AG Club seems to switch back and forth between the two, turning heads and keeping things interesting as they refuse to settle in regards to energy. Meanwhile, the visuals for this one are striking as can be, maximizing the effect of even the most simplistic scene ideas. As a result, “Holy Sh*t” comes forth as a galvanizing record, and the music video only turns things up a notch, bringing …

Bag It Up – [The Cool Kids]

The Cool Kids are a Chicago treasure who is something like a never-ending fountain of hits, and today they are back on our site with their brand new release titled “Bag It Up”. The Cool Kids weren’t alone in the creation process of this one though, they were assisted by the amazing duo Louis The Child, and with all of those major talents combined it only makes sense that they whipped up something as ear-pleasing as this track. This song is a super upbeat, club sounding type of anthem that is simply hard not to like, it’s smooth & groovy and well pieced together. I can see this song ending up in a movie or television show at some point this year, that’s just a random thought/guess, but I believe it’s very likely because of how good it turned out. Stream this brand new tune for yourself below and if you like it then be sure to share it with a friend.

Kinda Like It Now – [Mod Sun]

Respected and worthy artist, Mod Sun, just gave us a brand new visual directed by himself and rodtheplanter for his single Kinda Like It Now. I’m not sure of the exact message he was trying to articulate in the video while he’s all scratched and bruised up, hanging with three ghosts and carrying a shovel by his side because I don’t want to make any assumptions but I do know that it was very artistic and captivating with a riveting intro. The two did a great job and there is actually a pretty wild story behind it. According to Mod Sun’s Instagram, he was attacked by a dog the night before this video shoot. So some of the marks and wounds on him are actually real. He was very upset and almost canceled the shoot as he was almost in tears looking in the mirror but luckily Fight Club was playing on his tv. This gave him the energy to make it happen as he and the other director came up with a new storyline in under an hour and made magic. About 5 months ago Mod Sun gave us a wide-open and raw video about his battle with addiction …

Top Off- [Warhol.SS] ft. [Ugly God]

Warhol.SS has always been a favorite amongst the Lyrical Lemonade community. He started blowing up in the city a few years ago and in the ensuing time that followed, he proved time and time again that although “Speed Racer” is an undeniable hit, he can be more versatile and continue to make bangers. As he’s risen through the ranks of the underground, he has formed connections with some of the biggest names in rap which has helped raise his status and get his music heard as it should be. Off of his latest EP MIA, Warhol.SS recruited Ugly God for one of the project’s Standout tracks “Top Off”, which has received a music video to bring it back to life. As most of us know, the song contains swift hats and a catchy but leisurely melody. Ugly God may have gotten into the music industry with some of his hilarious meme raps, but he’s been getting away from those recently and this track is no exception. Warhol.SS shows off a delivery that sounds almost like he’s whispering, which honestly adds some hostility and validity to the words he spits. They switch off parts going back and forth throughout the song …

12/31 – [D-Walk]

I apologize for being a little late on this one but it absolutely NEEDED a write-up. D-Walk dropped his second six-song EP in three months and is doing it right. Sometimes when someone is getting big quickly they keep their content in to try and be perfect when in all actuality people just want more and more stuff to listen to. D-Walk is providing that. This is the most support I’ve seen for an artist in Kansas City yet. The Quality Control Music prospect is on the brink of a life-changing day. But he’s staying focused and pumping out good music which will only further boost his support when that day comes. It has been very cool to see someone finally getting the recognition they deserve out of KC. Anywhere D-Walk pops out whether it’s the club or local show he is getting mad love and he’s giving the love too. When you listen to his music you can hear the “IT” factor… some people just have it and he is mastering it. The 69th street native seems confident in his abilities and he is reaping all the benefits. If I could put his project 12/31 into a mood it …

Get Money (Take Money)- [Pouya] ft. [Boobie Lootaveli]

With less than a week since Pouya and Boobie Lootaveli dropped their hyphy song “Bitch, Park Backwards”, the duo is back with a similarly groovy track called “Get Money (Take Money)”. The dynamic is very reminiscent of their first release of the year, as they recruit Spock once again to produce this banger. He creates a Bouncy instrumental with high-pitched, West Coast-inspired synths and club-like bass, paving the way for the two wordsmiths to both brag and talk about struggles that each of them faces in their daily lives. Boobie handles the hook and although it’s very simplistic, the repetition and delivery of the lyrics are so catchy that they’re inevitably going to linger in my head for at least the duration for the day, if not longer. His flow is smooth and sounds so natural and effortless, which is vital for a suave beat of this nature considering I’ve heard others try and force verses on similar beats, ultimately leading to failing results. Pouya once again proves that he can body any verse over any beat he is given to work with. Although the themes he discusses are a bit bleaker than the production would suggest, he mentions topics …

Loyal – [PARTYNEXTDOOR] ft. [Drake]

A few months back, Toronto singer PARTYNEXTDOOR mentioned via his Twitter that he has a new album called Club Atlantis on the way, and it’s coming out this very month. Although the date hasn’t been mentioned yet, he’s getting some buzz based around his most recent release, a video for his single “Loyal”, featuring fellow Canadian and international superstar Drake. Although the song has been out for a couple months at this point, it definitely still hits the same. The beat is simplistic and driven by crisp snare drums which puts the brunt of the melody on the singing voices of both PARTYNEXTDOOR and Drake, who both kill it. The song is very meaningful, describing how the two artists are going to remain loyal to the people who they respect and vice versa. They’re going to stick to this mindset until someone gives them a reason to change their minds, which can be demonstrated in the video. Although this visual is a bit out of the box, it sets a scene that gets the point of the lyrics across. Set in a Claymation world, William Child who is the artist and director, paints a vivid and extremely wild picture. The …

SCAM – [HOODLUM]

There have been seismic waves of musical activity emerging from South Texas for a while now. Artists all over the region have been surfacing and delivering in their own unique ways, including the exciting talents of HOODLUM. The San Antonio, Texas based artist has yet again proven himself to be a formidable act that is impossible to lose track of.  His latest single-visual release, “SCAM,” is yet another bass-rattling showcasing of his song-making ability and the pristine visual component that accompanies almost every release. Backed by his frequent collaborators, producer XANAXFANCLUB and director Ace The Shooter, HOODLUM successfully adds another engaging and utterly authentic video into his steadily growing and extremely impressive music video catalogue. Something really special is happening in South Texas and it is only a matter of time until the world catches on. Check out the new visual for “SCAM” by HOODLUM below.

Top 50 Chicago Projects of 2019

Turning the page into the next decade, our fourth edition of the “Top 50 Chicago Projects of the Year” list marks a special occasion. From the first list until now, four years means more than just four years of picks. It tracks four years of growth from some of our favorite artists, and a chance to watch last year’s entries rise up the ranks and improve, one year after the next. This year, we’re welcoming several Chicago mainstays as well as a plethora of new faces. The constant between every pick? A strong representation of the talent in Chicago, solidifying the city as a front runner in the trend-setting landscape of hip-hop. If there’s any city presenting some of music’s premier faces, both old and new, it’s Chicago, just as we aim to capture on this list. That said, below is Lyrical Lemonade’s top 50 Chicago projects of 2019. Thank you to all of the artists working so hard to provide us with music, and here’s to a promising decade to come for Chicago music. From 2019 ’til infinity. Honorable Mentions: Chanelle Truvillion, Kiraly Payne — 50) Josi Green & Ausar – The Good & The Bad EP Josi Green …

The Current State of Rap: Are We In Need Of A New Sound?

As we are approaching the end of not only the year of 2019, but the end of an entire decade–it’s around this time where we sit back and reflect on everything that has been going on in the grand scheme of things. We start to discuss who the hottest new artist is, who had the best run, who was the most consistent–so on and so forth. As of late, there has been a lot of talk in the industry about the current state of hip hop. Everything from where we’ve been, where we’re at currently, and where we will be in the future to come. With all the talk about Grammy nominations and awards show snubs, it sparked a thought in my mind about the current state of hip hop. As I sat and reflected on the industry, it posed the question to me–are we in desperate need of a new sound? Seeing as rap has been the most dominant genre not only on the Billboard charts, but culturally in the past five years or so, there have been a vast array of hot takes and opinions about the current state of rap, and what we need in order to …