SEARCH FOR: 2219 LEE

Premiere: HAKEEM – [2219 Lee] ft. [Mali Smith] [Cash Cobain]

In accordance with the rise of social media as the predominant way for artists to promote their work, the snippet game has become crucial in building an audience. Post 20 seconds of an unreleased song – the most quotable part, the part when the beat drops, etc. – and if it’s captivating and brief enough, people will want to hear more. When done right, snippets create demand, which was exactly the case when this snippet from 2219 Lee, Mali Smith, and Cash Cobain caught my ear on Instagram. Hailing from New York, all three artists are part of a collective called MHPG SOUND, which is characterized by its “SOUND OR DROWN” slogan. The group has built out a style that’s buzzing around New York right now, especially seen in Cash Cobain’s recent growth with cosigns from Drake via IG live and Lil Yachty, to name a few. MHPG’s latest release, “HAKEEM,” is the group’s best work to date. Built on the simple-yet-effective foundation of an ominous melody and hard-nosed drill percussion, “HAKEEM” is the kind of straight-forward release, packed with signature New York charisma and quotable lyrics, that cements the excitement around such a promising collective of talent. With lines like “Cash Cobain …

Chill Out – [G Ville]

G Ville shows off his improving lyrical mastery with his new song Chill Out. We can thank Awhlee for the mellow, west coast vining production on the track. Periodically the young artist has been mastering his flow and we are excited for is upcoming growth as an artist. Peep his latest sounds and let us know what you think. [soundcloud url=”https://api.soundcloud.com/tracks/222196605″ params=”color=00aabb&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]