Lou Phelps first popped up on my radar after releasing music as The Celestics, a duo consisting of himself and his older brother Kaytranada. Both artists have come along way since the early days of their careers, both growing into their own as artists that can provide sonics that’s full of ingenuity and originality. “word.” is the first single to be released by Phelps since dropping 002 / LOVE ME, which was his trailblazing project that released last fall. WondaGurl produced the single, which is evident as soon as you hear the deep 808s kick in, her style is undeniable as she brings a different level of energy to every song she works on.
Throughout the Igal Perets-directed video, Lou Phelps brings some of his favorite album covers to life and delivers some infectious lyrics in a variety of classic hip-hop video settings. Phelps has always been able to take his music to another level via the visuals he creates for his music, a detail than many can overlook but those who understand the power of well-crafted video concepts are typically artists that grow loyal fanbases. After the success Phelps saw last year, it will be interesting to see how quickly his fanbase will grow with singles as strong as “word.” Check out the visuals for the new track by Lou Phelps below and make sure to save it your streaming platform of choice!