KEY!, otherwise known as FatManKey, is one of the most influential figures in rap right now. For a decade and counting, he’s remained prolific in the hip-hop conversation not only as one of the genre’s best A&Rs (Post Malone, 21 Savage, and Playboi Carti are amongst the discoveries on his resume), but also as an originator of just about every popular style you’ve heard over the past 10 years or so. Somehow and some way, the rap world always traces back to KEY!, and today, The FADER has done a noble job of championing this influence with their latest mini-doc, KEY! – Spectacular, Immaculate.

Nodding to a line off of “It Gets Better” — my personal favorite cut off of the acclaimed project 777 — the title of the video is a perfect reflection of KEY!’s effortlessly cool demeanor. Even if he’s not the one running up the charts and dominating the spotlight, KEY! always seems to gravitate toward the best, if not most important, events going on in rap, and it all stems back to his endless creativity and easily-lovable personality. No one does it quite like Atlanta’s own, and tracking KEY!’s 2018 journey from Atlanta all the way to NYC for his show at SOB’s, this video is sure to provide some explanation as to why, exactly, KEY! is so important.

Filled with testimonials from Kenny Beats, Rico Nasty, Playboi Carti, and several others, KEY! – Spectacular, Immaculate is a must-watch. Click play below and if you haven’t already, stream KEY!’s latest project here!