Brand new to our pages today, New York native prettyboyshav releases his first ever solo record titled “ultraviolet”. With the help of a remarkable hook, his soothing tone, and his contagious energy, prettyboyshav unleashes an absolute stunner that will have him finding new fans and lifetime listeners. Knowing that shav is also a co-founder of indify, a platform that supports artists as they grow and develop, I wanted to dive as deep as possible into the story and journey behind “ultraviolet” and the purpose that it serves within shav’s world. When I had the pleasure of speaking with shav, he expressed that he “has been writing music and playing guitar since I was a kid. Most people know me for indify, but the truth is that I was an artist way before. I’ve been focusing on growing the platform for the last four years, all while making music and getting better on the artistic front too. The major turning point was when I met Mike Irish and we sat down in the studio together. On our first day of working, Mike put me in front of a mic and told me to do what I feel. It took 15 minutes to put together, but really took 15 years of searching for who I was as an artist to birth ‘ultraviolet’.” To say I am impressed would be an understatement, for “ultraviolet” paints beautiful imagery that fits just in time for summer. With a project on the way and many more singles in the vault, it would be wise of you to keep shav on your radar and in your playlists. Be sure to stream “ultraviolet” below and follow prettyboyshav on Instagram and Twitter!