Uh uh – [Pretty V]

Though the UK music scene can often be written off as overly insular, those with their ear to the ground know just how much ingenuity and originality flows through England’s veins – and Pretty V is no exception. Formerly known as v7backin2007, this week the 20 year old UK artist returns with a new moniker and single “Uh uh” – a genre-blurring banger that sounds like the unholy synthesis of plugg and cloud rap with a dash of UK style woven into it. Over a colorful and carefree mix, Pretty V’s lo-fi rapping draws comparisons to artists like Yung Lean or Bladee while still carving out a lane of his own. “Uh uh”‘s visual amplifies Pretty V’s dreamlike energy to borderline hypnotic levels, resulting in an anthem that will be sure to colonize your weekly rotation in no time. Though Pretty V’s kept a pretty low profile as of late, he’s kept himself busy recording his next project Forever (slated for release this September), and touring with NY hip-hop favorite MIKE last year. With more music coming down the pipeline soon, now might be your last chance to be an early Pretty V fan – so make sure “Uh uh” receives your undivided attention as we approach the final weeks of summer. Whether you’re a day 1 fan of v7 or a new fan of Pretty V, few artists deserve to be on your radar this year like him.

Check out Pretty V’s “Uh uh” visual here: