Hailing from one of the modern-era hip-hop breeding grounds in Toronto, Ontario, Persistence has continued to display his growth independently as his exposure gains numbers and consistency with every release. His latest track “Trench Thoughts” is no exception, and on December 29 he released an accompanying visual shot by Frame Giants, which has already racked up 143K views.
The track paints pictures of his views on reality, emphasizing ideas of what it’s like to come from where he’s from and what’s been necessary to make it to where he’s at now. Themes of pain and sacrifice reign prevalent, as his dreary, ominous voice perfectly slides over a key-heavy instrumental.
“I went to Paris couldn’t play the Euro league, they couldn’t pay what I was making in the streets.”
The visual shot by Frame Giants is a meticulous project, with several professional, cinematic features that make it stand out among competition. It captures Persistence flashing jewelry and posted in front of beautiful whips, with incorporated cutaways of creative framing and transitions that add even more splash.
His work is already doing numbers, with all of his videos reaching over 100k views and his most popular “Launch Pad” with over a million. His new project ” Prophet Of The Trenches” will be releasing this year, and I’m anxious to hear more.
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