Roddy Ricch has been turning heads and opening ears for some time now, and his newest visual for his song “Tip Toe” featuring A Boogie Wit Da Hoodie is no different. This is undoubtedly a banger by all definitions of the word, and it is most likely going to be all over the radio within days, if not sooner. Roddy goes to work over this extremely catchy instrumental, detailing some life experiences and struggles he vividly tells so incredibly. A Boogie comes in with dual personalities of sorts, and the camera helps emphasize this point. This is done well through the rapid spinning rotation of the camera as A Boogie takes turns calming down and then lashing out again. Beyond this, some really unique animations can be seen as Ricch’s flooded out Rolls Royce/Roddy Ricch logo chain looks as if it literally transforms into liquid before shapeshifting yet again into an actual Rolls Royce car. This music video has some elements that are reminiscent of every other rap video you might see, but then it utilizes some very cinematic moments that completely elevate it to another level. This is such a spectacular music video to complement an even more perfect song, so you don’t want to miss out. Watch the “Tip Toe” visual as you wait for Ricch’s first full-length project to drop on December 6th.
Words by Danny Adams