Though it is only about a year old, the Keep Cool imprint some serious weight behind it. Under the RCA umbrella, Keep Cool was co-created by Tunji Balogun, who, if you’re wondering, has played an instrumental role in the career of SZA, Khalid, Bryson Tiller, H.E.R., and Goldlink (just to name a few). Just yesterday, the imprint announced the “Keep Cool Projects”, described on Twitter as a “forum for events, visual content, everything-in-between + a way for us to release music we love that might otherwise get lost in traditional systems.”
The first project? “This Is Your World”: a smooth, understated effort from Portland crooner, Shy Girls. With a plunging bass, steady drums, and a smooth guitar solo that rounds out the effort, the track gives off some jazzy vibes. Vocally, Shy Girls impresses with his gliding, feathery vocals that, when juxtaposed with the bass-driven boardwalk, provide a unique flavor, and the final result is a song that I can’t seem to keep off of repeat.
That said, “This Is Your World” is the first single off Shy Girls’ forthcoming album, Bird on the Wing, set to drop this spring. Be sure to keep a close eye on the Keep Cool Projects as well. With major label backing and a team with a keen ear and strong vision, it should be exciting to see what comes out of it.