Los Angeles by way of Texas emcee KnowGC is making his debut on the Lyrical Lemonade pages with his impressive visuals for his song “Sunshine.” The rapper actually created everything in-house as KnowGC co-directed the video with his girlfriend styledbyjazmine and it came out phenomenal. With “Sunshine” he deceives the listener by having us think the song is about something bright and hopeful. When in reality the narrative of the song and video are dark and gritty and while he uses his verses as therapy when venting to us. On message, KnowGC stated to me that “When I heard the beat from Kelly Portis most of the lyrics just flowed out of me and I honestly didn’t have to change much.” Currently, the Los Angeles poet is working on his forthcoming project PRESZN, but up until then, he plans on flooding us with content in song and video form.
Watch the visuals for KnowGC’s “Sunshine” below.