Sticky – [Drake]

There are some artists that simply transcend normal existence, and no one can really top them. I’m talking about those people who even if the president, the most famous athletes, and any other pop culture icon are in a room together, if this person is in the same room, they are going to steal the attention of anyone else in their vicinity. I feel like although there are a handful of these people, Drake has got to be one of the most dominant figures in the history of music and maybe even the world in general. At the same time, I am not going to sit here and pretend to be the biggest Drake fan cause the fact of the matter is, I’m just not.

Sure, he has put out hit after hit and I do listen to a handful of his records, but I feel like he’s at the point where he could literally release a two-minute soundbite of white noise and he’d go number one for it. Which is awesome for him, don’t get me wrong, but I just don’t usually tap in with him, and I feel like that’s something that more people need to understand, but it doesn’t bother me much at all. Well, his album Honestly, Nevermind is something that I haven’t really listened to extremely in-depth, but it does have some appealing cuts on there that I could totally see being played at a club or party, and “Sticky” is one of these undeniably catchy tracks.

Now that the Theo Skudra-directed video is out, it is kind of hard not to tap in because it’s definitely going to be a topic of conversation, so I figured I couldn’t miss out on seeing what all the hype was about. To be candid, this video is absolutely nuts. I mean, the number of luxurious items included throughout including mega yachts, one-of-one whips, and even sceneries that are used as his backdrops are insane, and while these things can be commonly found in many rap videos, this is different. I feel like it’s different because these are things that other rappers probably pay an arm and a leg to rent for the shoot in order to look cool and get some street cred, but these are probably things that Drake either owns or whimsically rents out to enjoy himself on a typical day.

While other artists use these items as the focal point of their videos, this one differs in the fact that it just feels like there is a camera following Drake around as he literally just casually lives his life, and that’s really what sets him apart from the rest. Now I’m not one for comparisons, but if we’re putting any other artists up against Drake and his lavish lifestyle, I don’t think anyone could stand a chance competing with him, and that in itself is more than enough reason why you need to peep this video if you haven’t gotten an opportunity already.