The Lonestar State is making seismic waves once again as San Antonio, Texas native rapper HOODLUM shares his highly anticipated new video for “SOUTHSIDE.” The long-awaited, highly teased visual does nothing if not surpass expectations. Brandishing his laid-back flow and clever wordplay, HOODLUM delivers another compelling performance reaffirming his case as one of the most captivating new acts to emerge from South Texas.
Reuniting with frequent collaborator and hometown producer XANAXFANCLUB and director Ace The Shooter, HOODLUM unleashes a wave of quiet confidence – rapping with complete ease throughout his new video. XANAXFANCLUB’s teetering bass-driven production sets up the San Antonio rapper for a lengthy display of his ability as a wordsmith and performer. This air of unshakeable confidence is brought to life in the video through a medley of subliminal images; HOODLUM seen draped in Gucci barber capes rapping from various barber chairs as well as on-top of cars echoing the aggression of the song’s production. The video’s entire theme changes during the later part of the song’s sudden but ultimately effective beat change. Light textures turn to darker tones reflecting the more pointed lyrics and spaced-out bass-rattling production of the song’s closing verse.
This is HOODLUM’s second time on our site after releasing his highly-favored single and visual for “OJ” back in January. Watch the new video for “SOUTHSIDE” below and show him your support by following him on Twitter and Instagram.