Ski – [Young Thug] & [Gunna]

Although it might go underappreciated and underrecognized, Young Thug’s Young Stoner Life Records label has one of the heaviest hitting lineups in the entire music industry. Even if artists aren’t on their roster, they have such close ties with so many different talents that it feels like there’s no one that will be unreached if YSL wants to work with them. When Slime Language 2 hit streaming platforms last week, fans were shocked and amazed with all of the features including Travis Scott, Drake, Lil Uzi, Skepta, YNW Melly, and Kid Cudi, to name a few, and while I personally want to give it a few more listens all the way through in order to truly state my opinion on it, you already know it’s a heater if names like those agreed to be on it.

Whether you’ve listened to the album or not, it has been almost impossible to go onto social media this weekend without seeing someone doing the ski challenge, a dance craze based on what I’m sure happens in their latest music video for Young Thug and Gunna’s standout track “Ski”. Everyone from Quavo to Drake did this dance on camera for fans, so if you want to join in, I’ll try and help fill you in on the unbelievable Omar Jones-directed music video.

Opening up, a group of beautiful women are cruising around in a convertible as they whip around a dark street, presumably pulling up to the rowdy house party that Thugger and Gunna seem to be throwing. As they walk up to this massive mansion, groups of people are everywhere, some hanging out in their cars smoking blunts while others make their way around the premises. Inside, lovely ladies are dressed to impress in their vibrant gowns and expensive jewelry while other women in the backyard get wild in the pool.

It appears as if other than the rappers and a small group of their friends, this function is ladies only and seems to come straight out of a frat boy’s dreams, so you know Thug and Gunna are living their best lives right now. Although the bulk of the video showcases the party, other scenes show the rappers surrounded by girls in a ski-themed setting as well as an all-white film studio where the rappers dance around and show off their colorful outfits for the camera.

Although I’m the worst at recognizing dance crazes in music videos and understanding how they become such massive social media dominators, at least this music video, in general, was super interesting and it wasn’t some gimmick to try and get fans to participate in the movement. I think that would’ve happened regardless and it is, so there definitely wasn’t really a need for any additional promotion. Pretty much, if most YSL fans see Drake, Quavo, Uzi, and all these other rappers participating, they’re going to set up their cameras in the blink of an eye and dance anyways, and this fact was definitely taken into consideration when this music video was being brought to life, so I definitely appreciate that. While Slime Language 2 is definitely a must-listen for any hip-hop and rap fans in general, you can’t listen without watching the new visual for “Ski” as well, so make sure you do so as soon as possible.