There is absolutely nothing that hits in the summer quite like bass-boomin West Coast Hip Hop. One of my favorite new artists in the genre is J.R. Cruise, who has been covered on Lyrical Lemonade quite extensively. Cruise always brings laidback energy and witty bars, similar to Dom Kennedy in the way his delivery is effortlessly Californian. “Samuel” was one of the highlight tracks off his exceptional debut project Seeds that released earlier this year, Cruise just dropped the visuals for the single and they do not disappoint. Everything in this video is about as west coast as J.R. Cruise is, bouncing low riders outside of friends homes on the block and overall glimpse into a late summer night in Los Angeles. Overall, I wouldn’t be surprised if J.R. Cruise becomes one of the next leaders out of the ever-growing LA scene.

Watch the video for “Samuel” below!