The incomparable stylings of Lo Village return with a new visual for their latest single, “Richie Rich.” Members of the three-piece DMV based collective embody the feeling, aesthetic and grace of luxury; both through powerful imagery and equally impactful lyricism that has become synonymous with the group.
We are welcomed into this dream-like world of high-class elegance by smooth, almost 90s-Esque, production. This familiar yet refined energy seeps through the video with utter ease as Lo Village members, Ama, Kane and Charles Taylor, proceed to host a group of friends at their pristine estate. Echoing the prestigious sentiments of the song’s subject matter, Lo Village members take turns in adding their special ingredient to this undeniable bop. This group continues to impress and excel in every facet of their collective ability and individual talent, making every outing of their’s special. With a clear understanding of presence and self, Lo Village continues to establish themselves as a group to take very seriously.