One of the most exciting acts to emerge from the Bay Area, RITTYBO, has returned with a new music video for her latest single, “Real Luv.” Filled with charisma and charm that could only be delivered by the rising artist, RITTYBO firmly bolsters her ability to not only captivate audiences sonically but visually as well. Her latest and first official music video is a towering success from a multitude of standpoints, you just have to pick your favorite part.

The new video for “Real Luv” opens on a saddened RITTYBO singing directly to the camera as she is metaphorically, and to some extent physically, pulled from different sides. Despite the melancholy, love-questioning nature of the record, the West Coast native delivers a light-hearted performance amidst the heart-tugging subject matter of fabricated love. Capturing the energy of the jazzy-glitch-pop production, the video proceeds with a medley of candid shots of RITTYBO and what I can only imagine are some of her closest friends and supporters. The electric, genuine-nature shared amongst the motley group of friends as they clown around can be felt through the screen, serving as a metaphorical example of the “real luv” RITTYBO sings about.

Watch RITTYBO’s new music video for “Real Luv” below, stream the new single here and show her your support by following her on Twitter and Instagram. I cannot wait to see where RITTYBO’s music takes her as she continues to prove she is an artist worth paying very close attention to.