In the streaming age of music, complete, unique ideas and albums are often compromised for the sake of quick appeal. Whether accredited to monetary gain, the ease of finding success via trend-hopping, or for the sake of virality, a considerable portion of popular music has continuously turned away from quality in favor of pure volume and therefore, increased streams. However, while this idea certainly caters to the general consensus of decreasing attention spans, it certainly doesn’t condemn the success of the groups and artists who take the opposite route, putting out full albums and achieving growth through quality releases and authenticity. Certainly, this might come at the cost of time, but in the eyes of longevity, artists can still make a lasting impact in this way, just as New York city band LAUNDRY DAY is opting to do.
Comprised of 5 members — Etai, Sawyer, HW, HP, and Jude — LAUNDRY DAY is an operation born out of friendship. Reflected in the pure cohesivity of their three projects to date (including their latest, HOMESICK), the group works as a whole, communicating impassioned, undeniably genuine accounts of the life and emotions that they know best. Sonically, LAUNDRY DAY’s versatility plays into this, and their broad palette of sounds, skills, talents, and influences allows them the ability to bring forth a diverse range of music, all collected under the umbrella of cohesivity that makes them such a promising group in the first place.
Additionally, the noticeably high threshold of quality embodied by LAUNDRY DAY‘s music is an extension of the professionalism that the group takes into their creative process. Now with three albums released and on the heels of a national tour (including one stop in London), the NYC-bred crew is finding well-deserved growth as people flock to their eclectic, rawly energetic personality.
And as if LAUNDRY DAY couldn’t get more impressive, especially in such early stages of their career, it’s essential to mention that all members of the group are juniors in high school.
While the title “high school band” admittedly arrive with a connotation of amateurism, LAUNDRY DAY transcends this definition, upholding an intriguing level of creative execution that spans far beyond their years. No aspect of their music or image hints that they aren’t ready for the success to come, and even in the face of such early prosperity, LAUNDRY DAY is sure never to take themselves too seriously. They’re friends first, and the incredible music that they’re making is simply a byproduct of such a creative, ambitious, and hard-working group of artists.
That said, Lyrical Lemonade is beyond excited today to premiere LAUNDRY DAY‘s third full-length album, HOMESICK. Loaded with an undeniable voice of relatability as well as an equally-captivating sound, this project is the definition of “true-to-self,” offering up the group’s most well-communicated narrative to date. Quite simply, over the span of 10 songs, HOMESICK illustrates the galvanizing energy of a young group with the prowess and skill, both technical and intuitively, of a bunch of veterans, all without skipping a beat.
We here at LL were fortunate enough to catch up with the group for a Q&A, so be sure to read our conversation and stream HOMESICK below.
P.S. — Buy tickets to LAUNDRY DAY‘s forthcoming tour, set to start on April 6th in New York City here.
– – – – –
So the first thing that I wanted to bring up was the age thing — you guys are all in high school right?
Etai: Yeah, we’re juniors.
Sawyer: We all go to the same school.
How has it been seeing this early success at such a young age? How do the other students in your school react?
Etai: It’s been really cool especially since not many artists that we listen to are in high school, so we’re kind of figuring it out for ourselves without having anyone else to really look to. That makes it really exciting. But at the same time, we treat our music like professionals so we don’t really consider that we’re high schoolers when making the music, you know?
HP: All of our friends are super supportive — they come to shows, help with merch, listen to our music and post about it etc… other students are supportive and come up to us in the halls and stuff, but for the most part we don’t hear about it a lot other than that.
Etai: Also the fact that we’re so young gives us a perspective not many other artists can bring —
Jude: Which makes kids our age find our music super relatable which is cool.
Etai: Yeah, it’s also super cool to see that most of the people who come to our shows are our age, for that reason.
I think one characteristic of LAUNDRY DAY that people love is the friendship aspect of it. You guys are a tight-knit group — what role does your friendship play in the creative process and in the group dynamic as a whole?
Jude: We started as close friends and that’s something that has made this so different because, in the end, we’re just having fun. Our idea of hanging out is making music and creating, which is obviously different than it is for other kids. Being so close allows us to be super honest with each other as well, which gives us the best product possible.
And in that group dynamic, how do you guys make decisions as a group without compromising balance or chemistry at all?
Etai: We make sure never to make any major decisions that we aren’t all on board with.
HW: We all have learned to leave our ego out of the creative process completely, which makes decisions easier because we can focus on what’s best for the band not just individually.
Jude: Making decisions, even the smallest ones, are always super hard for us because we all care so much about every aspect of this. We’ll get pissed at each other sometimes, but it’s all out of passion and love.
HP: We never vote, everything is a discussion that leads to a group decision.
Jude: Unanimity is necessary.
Etai: We all have different creative ideas but we still see eye to eye on a lot of things, which means that the tiniest decision can either take a second or an hour.
Sawyer: We know we’re all working towards a common goal of making the best art possible, so we all come together pretty well when something really important needs to get done. We bounce off each other’s ideas until we have the best version possible.
How did the idea for the new project, HOMESICK, come together?
Jude: For the first time, we started a project by sitting down and talking about things we’d been inspired by and goals we had for ourselves. The music we loved and the images in our heads changed throughout the process of course, but it was cool to have a starting point. After that meeting, we went straight into the studio and made such a bad track. It didn’t make the album.
Sawyer: We hadn’t been writing for the whole summer prior, so there was this huge buildup of creativity in a way. When we finally started working on the project, we had so many ideas so we had to focus them. The first few sessions were kind of all over the place, but we quickly got into our groove and found out where we wanted the project to go.
Etai: Also, last year we put out two albums and an EP over a span of 3 months, so we really wanted to take our time approaching this one. We were all apart from each other pretty much all summer, so when we got back we were super ready to start making stuff again and it all kinda poured out of us.
Jude: Also so many things changed along the process that influenced us so much. We’re in such a different place now than when we started in September.
Etai: And since we started in September, we had a much longer time to sit with each song than we’ve ever had in the past, so most of the songs went through a bunch of versions and changes until we got it exactly right.
Sawyer: There’s always been this element of topping whatever we did last. The process of making the record takes so long, that by the end of it, we’re already full of new ideas and visions for the next project. By the end of Keep It Bright, we were already thinking about the next project. And at the end of this project, we’re already thinking bigger and better, about how to give people the best music, shows, and content possible
Etai: Plus, even though we had all those months to work on it, this is our most concise album. We ended up narrowing it down to only the very best tracks so that it would be our best work yet.
After listening to the project, I noticed how well it flows as a cohesive body of work rather than just a collection of songs. Did you guys have this in mind while making it — the idea of presenting a project that works as a singular piece of music instead of a collection of songs? If so, what value does that add?
Sawyer: I feel like with every project we’ve made, we’ve always been focused on telling a story. Each song we finish, we’re always thinking about what comes next on the album and where it fits into the tracklist. For this album especially, we had a rough idea of the overall story of the album, and then through the process of making it, that story became clearer and more nuanced. We also write a lot about what we’re going through at the time, and that’s something that’s always going to change. I feel that listening to this album, I can remember exactly where our heads were at when we wrote each song, and I feel like people can really connect with that, as well.
Etai: Also, I feel like a lot of artists nowadays tend to only release albums as promotional tools, not thinking as much about whether or not they work as a cohesive piece. It’s easy to throw together ten songs and call it an album, but the product is way more satisfying when it’s a whole long story.
Jude: I watched a Tyler, the Creator interview where he talks about wanting to make Flower Boy feel like a Disney soundtrack and that’s something I’ve kept in mind ever since. Figuring out how you can make a body of work that flows and tells a story is so important to us. These albums are our journals. No matter what happens, we’re gonna look back at these albums and think about where we were at that time and remember all the stuff that was running through our minds. Because we’re so spontaneous and prolific with our writing, everything we’ve released feels super current each time, so I can always listen to each project and tie it back to when we were writing it.
Etai: Yeah, it really feels like every song is a li time capsule that takes us back to the day we made it.
What do you guys want listeners to take away from the project?
Jude: That’s tough. We definitely want people to walk away inspired to create and be open. This album’s all about freedom, so we hope people get up and dance a little more after hearing this.
Etai: I just hope it can be therapeutic for people.
Sawyer: I feel like making this album was super therapeutic for us. When we were making it, we were totally in our own world. Most importantly, we know what this album means to us. The thing that most inspires me, and makes me feel like our music matters, is when people form their own unique bond to the music. It’s not so much that we want to instill a feeling or idea in the music for our listeners to take away, but rather that they walk away with their own unique interpretation.
Etai: You also can’t really plan or control what people will take from it. Just like we make the music with our unique perspective, everyone listening hears it with theirs.
Lastly, what are LAUNDRY DAY’s goals for the coming years?
Jude: Let’s show these kids they can do whatever they want.
Sawyer: Change the world.
Etai: Who knows?
HP: No matter how our music is received, I want to be able to say we stayed ourselves and grew individually and as a group.