In accordance with the rise of social media as the predominant way for artists to promote their work, the snippet game has become crucial in building an audience. Post 20 seconds of an unreleased song – the most quotable part, the part when the beat drops, etc. – and if it’s captivating and brief enough, people will want to hear more. When done right, snippets create demand, which was exactly the case when this snippet from 2219 Lee, Mali Smith, and Cash Cobain caught my ear on Instagram.
Hailing from New York, all three artists are part of a collective called MHPG SOUND, which is characterized by its “SOUND OR DROWN” slogan. The group has built out a style that’s buzzing around New York right now, especially seen in Cash Cobain’s recent growth with cosigns from Drake via IG live and Lil Yachty, to name a few. MHPG’s latest release, “HAKEEM,” is the group’s best work to date.
Built on the simple-yet-effective foundation of an ominous melody and hard-nosed drill percussion, “HAKEEM” is the kind of straight-forward release, packed with signature New York charisma and quotable lyrics, that cements the excitement around such a promising collective of talent. With lines like “Cash Cobain no play, my b***h look bad like Coi Leray” and “if he Kareem, I’mHakeem” echoed by a wall of screaming voices in the video, “HAKEEM” refuses to let listeners stand still or resist singing along. It’s undeniable in every sense of the word, and by the look, sound, and feel of this one, “HAKEEM” will be blowing speakers out all over New York this summer.
Needless to say, 2219 Lee, Mali Smith, and Cash Cobain have something special on their hands with “HAKEEM.” All three artists met a massively high bar of energy, personality, and quotability on this one, and the result speaks for itself. Very rare are the songs that truly feel as though they’ll be inescapable in the warmer months of the year, but this is one of them.
Don’t sleep – be sure to check out the music video below (one of my favorite videos in recent memory, word to @al20cal & w4terplus) and be on the lookout for a full project from MHPG SOUND dropping later this year.
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