Prada – [24kGoldn] ft. [Lil Tecca]

In the grand scheme of things, there are very few artists that we can consider superstars, especially the younger generation of musicians. While there are so many talents who we can consider promising or up-and-coming phenoms, it takes so much to get to this next level of fame, and I think it’s not an unpopular opinion to say that both 24kGoldn and Lil Tecca can be considered to be in the upper echelon of the music industry.

Everything they touch seems to turn to gold, no pun intended when talking about Goldn, and they have stood the test of time after putting out so much impeccable music over the past handful of years. At such young ages, it wouldn’t be easy for most people to handle the spotlight, but these two artists took it in stride and ran with it, blowing up to epic proportions. That’s why, when I found out that they teamed up for their hit song “Prada”, I knew we were in for a treat, and the John Tashiro-directed music video was a visual that I just couldn’t help but write about.

In this video, we’re taken back to simpler times that probably remind us all of high school as the two talents find themselves in a mall. As they ride up an escalator, they find a group of girls that they’re into, but after making an attempt to holler at them, they’re rejected. After this, their frustrations lead them to take drastic measures as they head to the Prada store to get fly and turn some heads.

From here, they proceed to put on a low-key fashion show of designer garments before heading out in the mall where they’re the stars of the show, bringing hordes of people into their vicinity including the group of girls that previously turned them down, proving that they’re two people who know how to draw a crowd. It shouldn’t surprise anyone that “Prada” is a banger, making it a song and music video that you need to check out sooner rather than later because you’re going to hear it everywhere soon whether you like it or not.