One of my favorite parts about writing for Lyrical Lemonade is the fact that I get a chance to come across some of the most promising up and comers to date. This might not be as possible if I didn’t write for LL considering I probably wouldn’t dig as deep to find new and interesting music to write about, but I love discovering innovative artists that already have a formidable following and have laid a solid foundation for their careers. Beyond this, I truly enjoy giving these talents a moment in the spotlight with a simple write-up, because I know just how helpful and meaningful that can be to someone who’s still working day and night to make a name for themselves in this industry. The most recent artist I came across goes by the name of Reddot550 and hails from Broward County, a Florida region that is known to produce some of the best rappers in the entire country. After doing some additional research, it turns out that some people refer to him as the Tay-K of Florida because of the similar styles they both share, and this had my interest at an all-time high.
His most recent project, Big Soulja, dropped in March and one of the stand-out tracks “OMNITRIX” has recently received a music video, luckily. Now, I understand that this visual came out a little bit ago, but I felt like it deserved its moment in the spotlight so I couldn’t help but write about it. When it comes to the beat itself, which was also actually self-produced by Reddot, we are drawn in through alternating piano notes rotating between high and low tones as they’re paired right alongside tapping percussion and concise 808s. Reddot’s initial flow is consistent and catchy, playing along with the instrumental effortlessly. His lines are spoken in a pretty relaxed fashion until he reaches the end of each bar, speeding up some of his words as if he’s running out of time, but he ends up finishing before truly falling behind the tempo. There is somewhat natural yet hidden aggression behind his delivery, and considering he’s talking about some fairly violent acts at times, this particular enthusiasm makes you believe that he means every single word he speaks, leaving no room for any sort of ambiguity whatsoever. While Reddot might not be breaking away from any of the typical lyricism you’d expect to hear in most Rap music such as money, guns, violence, and more, his vigor for these topics truly keeps them refreshed and makes sure they don’t get repetitive in the slightest, which is a nice change of pace.
As far as the music video is concerned, it opens up with a short scene in which Reddot and his crew act out a situation. This isn’t uncommon for a lot of mainstream Rap videos, but the fact that someone like Reddot, who isn’t as well-known at this point is doing it, I respect the creativity and ideation without a doubt. The situation that unfolds seems to be some sort of drug deal at night, from what I can tell, and he and his crew prepare to rob the dealers and make their escape. Once everything goes successfully, the song begins to play and the visual runs its course. One of the main settings for this video takes place in a backyard during broad daylight as Reddot chills on the patio and occupies his time holding a plethora of guns, fanning out stacks of cash, and smoking countless blunts.
The other reoccurring scene that is recognizable takes place at night as he and his crew are dressed in all black, waving guns around in the air. This setting looks as if it happens right after the heist that kicks off the video, and this looks to be almost how they’re celebrating the situation’s success. Despite the fact that Reddot is still on the come-up, he has a gold chain, a massive bag of weed, and some Balenciaga Triple S shoes, proving that he definitely has the look of a Rapper, undisputedly. There are a few very subtle effects throughout, but the quick cuts from scene to scene and rapid camera work, brought to life by a videographer known as The Fresh Prince, really match the overall aesthetic of the track flawlessly.
While I totally understand the comparison to Tay-K, I can tell that Reddot has an individuality to him that is never actually biting the troubled rapper’s ever so popular style that took the country by storm a couple of years ago. The instrumental on the song is a bit more lighthearted and easygoing while the punchy delivery and intense lyricism oppose this upbeat vibe in such an intriguing manner. I’m also relieved that he doesn’t sound much like any of his Florida counterparts that are making waves because although I love the slurred speech and Florida drawl, I can only take so much of it before it just begins to all sound way too similar. I definitely need to do some more research and check out the rest of the music that Reddot550 has out right now because “OMNITRIX” definitely impressed me, to say the least. If you’re curious, check out the latest visual from Reddot below and jump on the bandwagon with me early, before it’s too late and he takes off.