Danny Adams
Danny Adams
3 Jul 2020

Lil Gotit has burst onto the scene and has rapidly become known as one of the most promising young talents in all of the industry. He has put out some cohesively brilliant projects and has consistently managed to turn heads and gain the interest and attention of fans all over the country. While I’m not entirely sure what’s next for the young superstar, I have no doubt in my mind it’ll be something great and I can’t wait to watch it all unfold. For now, though, he blessed us with a brand-new music video for a standout track off of his most recent project Hood Baby 2, “No Kizzy”.

In case you haven’t heard the song before, the instrumental is comprised of a mixture of piano chords and strings creating a very majestic backdrop before crisp, chattering percussion and resounding drums come in and mold the rest of the beat. In the hook, Gotit opts for a more collected demeanor that boasts a lower pitch than his typically shrill delivery, showing a different side to him as we see multiple times throughout not only this song, but the entire project itself. Of course, this doesn’t last for too long, which isn’t expected, and he switches to his much more lively, energetic delivery that raises the pitch of his voice drastically. For his verse, he switches back to the original sound he began within this track for a moment while boasting some of the most bouncy, playful bars that just pair with the production seamlessly. Following suit with many of his other songs, Lil Gotit gets into topics such as luxurious cars, jewelry, clothing, and more while also talking about drugs and women in some of the most intricate and creative ways possible.

As we’re introduced to the setting in the visual, the screen shares the fact that it takes place on the southside of Atlanta before a drone flies over a forest full of green-leafed trees that span for as far as the eye can see. We catch our first glimpse of the rapper as he stands on top of an old, beat-up blue pickup truck as chickens run around on the ground next to the vehicle, which is a scene that is returned to multiple times during the video. As the song starts out, Gotit walks out of a somewhat rundown home in a super clean outfit before sitting on the front porch and reciting some of his lines. Another scene shows two beautiful women dressed in old-fashioned dresses wandering through the forest looking as if they’re lost or searching for something. Gotit spots these two ladies and the next shot takes us to a never before seen setting where he’s hanging out with the women while leaning against an old-time horse-drawn carriage as smoke fills the air in the background. Eventually, the ladies seem to wander off back into the forest and the visual comes to an end somewhat abruptly.

One of my favorite parts about the music video for this track was the different walks of life that were shown. The house, pickup truck, and other settings portrayed themes of struggle and hardships while Gotit’s disposition, designer outfits, and expensive accessories scream the exact opposite. This might be done to show how he really did come from nothing in the streets of Atlanta, as he discusses in plenty of his songs, and I think this ideology is expressed extremely clearly and well. In all honesty, I’m not entirely sure how the old-fashioned carriage and women play a part in this, but it was still an interesting concept regardless so I’m not going to dwell too much on those portions. All I know is, if you watch any of Lil Gotit’s music videos, see how smooth and talented he is, and still tell me you don’t understand how people think he’s going to be a superstar, I’ll just have to walk away because I’ll simply have nothing else to say to you. I honestly might have a problem at this point due to the fact that I’ve been listening to Hood Baby 2 so much recently, but I’m not complaining about that in the slightest. If you’re anything like me, then you definitely need to check out Lil Gotit’s most recent music video for his hit song “No Kizzy”.