LMK – [JOYAGAINSTEVIL]

Los Angeles based artist JOYAGAINST EVIL is a very unique talent. Honing a mixture of Neo-Soul, R&B, and Hip-Hop, his ear for production reflects his diverse range(s) for euphoric expression. Making his Lyrical Lemonade debut, I was blown away by the creativity and artistic ability displayed in the music video for his song “LMK.” The highlighted song is the third track from JOYAGAINSTEVIL’s latest project The Cyclist (2020). When listening to the record, you’ll immediately pick up a melancholy atmosphere, accompanied by an energetic touch oddly reminiscent of a crowded nightclub. The soft R&B vocals reflect an alternative style with vibrant, but minimalist synthetic patterns. It’s worth a mention that the production was flawlessly layered by JOYAGAINSTEVIL himself, enabling the song to transition to a drunkenly graceful bass experience. Conceptually, the record reflects his time spent amid a generation of lust, which paints a larger picture for those searching to fill a void; all while remaining dependent of themselves. Watch the music video for “LMK” below!