One might think that an ever-growing music landscape such as the all-too-prominent next era of pop music would have quite the project-base to flaunt at this point, given how close the scene is to effectively hitting the mainstream. But this scene has always been singles-dominated, and it has continued to be that way even in its most resounding period as we stand today.
A number of conclusions arise from identifying this fact as a whole, but two extremely prominent ones seem to stick out more than anything else: the sheer quality of the singles makes this concept an inherently positive one anyways, and when a project is effectively released by a given act in this scene, it carries far more emphatic weight upon it given its comparative rarity.
These events are star-making moments all things considered, and arriving after a recent string of incredible project releases within this scene behind Blackwinterwells’s Stone Ocean and Midwxst’s Secrets is the equally prolific Kuru with his very own full-length offering entitled It Nvr Gets Better.
Inside a short 9-minute package are 4 remarkably executed tracks that essentially lay every single artistic facet that Kuru has to offer on the table for the world to see — which is truly saying quite a lot considering how dynamic and diverse this unmatched talent is by himself. He has proven to always be in his own lane – from features to singles and beyond – and a project like this practically solidifies this fact in every single way it possibly could.
The EP leads of with the 4am-produced “For You” — a resoundingly cinematic offering that serves as easily the most optimal opener to what eventually shapes up to be an equally thematic trio of songs to follow. But this track in particular truly sticks out in its own way given the artful guitar riff and the accompany synths that back it up, all while Kuru delivers that masterful and all-too-characteristic subdued and emotional tone of voice that does nothing else but bring the atmosphere all together in such a blissful manner.
But the project takes a stark turn from this sentimental place into a far more direct and confidence-bursting setting with the following “Prove U Wrong.” The hard-hitting and to-the-point instrumental by Slayer provides a perfect backdrop for Kuru to flaunt another aspect of his talents, that being his outstanding work as a rapper through and through. His eclectic and gripping delivery cements that fact in full, and an accompanying passage from 4am acts as an ideal companion piece to Kuru’s remarkable performance all the same.
The project then returns to its sentimental status with “The Hard Truth” — but this rapid switch in tone works out in the best way possible due to how Kuru is yet again able to display another one of his seemingly endless talents here. This time, he embellished over the thematically-produced beat by Litothedon with a gracefully sung performance that does all it needs to in matching the emotional weight that the instrumental begs for in its own right. Tracks like this prove that his ear for what a particular song needs from a vocal perspective is completely unmatched and unprecedented, as no one has the artistic precision from both a vocal and songwriting perspective alike than him; this song makes that abundantly clear in its blatant emotion-packed themes without question.
The closing track “Cashapp” is something of an amalgamation of everything that this project has stood for and displayed in its previous trio of songs — ending things off in the most ideal manner as a result. The always-consistent pairing of Kuru and Blackwinterwells do all they can to offer their distinctive styles over this slow-burning and heavenly instrumental by both Kuru and Mon, which they both accomplish in stride while also providing a conclusive end to what can only be described as a wall-to-wall showcasing of one of the most formative talents working today.