Although French Montana might not be at the very top of my list of favorite Rappers, there’s absolutely no denying the fact that he has this natural talent for making all-out hits when push comes to shove. There’s just something about the smoothness of his voice or his uncanny ability to find the entirely right flow for every situation that makes his contributions to records so impactful, so although he might not be my go-to favorite, I’ll never deny his remarkable abilities even slightly.
Back in November, French decided to deliver the fifth installment of his Coke Boys series, this time recruiting artists like Jim Jones, Lil Durk, Pop Smoke, Max B, Benny The Butcher, A$AP Rocky, and many others for some wild contributions. In all honesty, I haven’t listened to the project in its entirety, but the songs I have heard have thoroughly impressed me, so I’ll get there eventually.
One of the biggest cuts off of the tape is undeniably “Hot Boy Bling”, a JetsonMade-produced banger that includes both Lil Durk and Jack Harlow. While the features might’ve been what drew me in, it wouldn’t surprise me to hear people reciting the repetitive hook due to its catchiness, even if it’s far from my favorite chorus to be fully transparent. In order to keep the fun going, French teamed up with Eif Rivera, a director who did a magnificent job bringing this record to life. As the scene is set, we’re shown around this compound of ruins of some sort where military vehicles cruise around the sandy roads while French and his posse occupy some of the abandoned buildings and buses.
Overall, I got heavy Mad Max vibes even though I’ve never actually seen the movies, but the artists seem to have complete control over this strange, post-apocalyptic setting. When Jack comes in, he dances around inside of this diamond-shaped cage while wearing some circular goggles that aren’t easy to pull off, but he’s definitely got more than enough swagger to get away with this intriguing outfit. As for Durk’s verse, though, he is clearly placed in front of a green screen so although they try and make it appear as if he’s on set as much as possible, it’s just somewhat cheesy in my opinion, but his catchy verse makes up for it without a doubt.
Overall, this music video is really well shot, super clean, and just aesthetically pleasing. That’s why I was somewhat confused when we got to Durk’s part and he was just in front of this cheesy green screen because the rest of the production was really high quality so I wish they would’ve splurged a little more to make it seem more professional, but it is what it is. I guess I’d prefer to have Durk actually in the video one way or another rather than just having French and Jack dancing around to his part without him, so I guess I’ll take what I can get. Regardless, I think that the music video for “Hot Boy Bling” is definitely going to refresh this catchy record after a couple of months, so don’t miss out and give it a watch whenever you get a chance.
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