Getting To Know 100 Percent Pure ENT CEO DB

Behind every successful artist, there is a manager pushing them to their full potential. A music manager is an industry professional who works closely with artists to help them meet their goals. This includes music production, performance and promotion of the artist. Having the right manager throughout your career is extremely essential as you continue to level up. 100 Percent Pure ENT was created in hopes of scouting new talent and having the opportunity to develop with them, and lead them into new heights in their career. DB from North New Jersey has been betting on artists for the last few years. His risks have finally started to pay off after he began to manage up and coming rapper Bandmanrill. In a short span of time DB and Bandman have created a genuine bond that has resulted in the Newark rapper creating his own sound in the music industry by rapping on  genuine Jersey club beats. Bandman has now created a name and social media following along with releasing two singles with over 500,000 views. DB success story is very inspiring and speaks on remaining consistent until your hard work pays off. Last week I had the opportunity to learn more about his journey. Check it out below.


Lyrical Lemonade: Where are you from?

I’m from north New Jersey.

Lyrical Lemonade: What was your childhood like? What did you enjoy doing?

I used to be a boxer growing up. It was cool, I had like 35 amateur fights. I won a couple of gloves and I was ringside nationals in 2008.

Lyrical Lemonade: I’m sorry that you experienced being shot ten times. Would you say this experience was the turning point in your life that pushed you to become a manager?

When I got shot, a friend of mine named Sean Cross called me. He is from the Ruff Ryders and he put me on the phone with Swizz Beats. He was like yo if you recover fast enough, I want you to come to the Ruff Ryder reunion. So of course I recovered fast enough and signed myself out of the hospital and I attended. It was like May 2018, I went behind the scenes and I saw everyone from Busta Rhymes, Ruff Ryders, DMX, and more. Swizz Beats introduced me to his wife. He said I just got shot, and she was like damn how many times?

She was like you’re here for a reason. You got shot so many times, that you need to figure out what you are here for. So I was like your right. I always loved music. So in 2018, the first artist I had got arrested the day we signed. The second artist I had was Jigavelii, he died on July 8, and he got killed on his college campus. I had another guy, but it didn’t work. Now as everyone knows Bandmanrill is my artist and everything is going beautifully in that situation. I took a lot of losses to get here, so it’s a beautiful thing.

Lyrical Lemonade: What led to you wanting to pursue a career in artist management? 

In 2006, I broke my hand. I was out of the gym, so I hadn’t fought since. I always loved music. I come from a music family, a lot of my aunts sing, and my mom sings. I just come from a house where everyone raps or sings. So around 2016, I said, I’m going to try it out and see what I can do with the music.

Lyrical Lemonade: What is a piece of advice you can give to someone who is pursuing a career in media and wants to give up?

Never give up, stay consistent, and don’t listen to what nobody says. Follow your dreams. If you have a team, stick with the team. Stay loyal, have a vision, and stay relentless, just focus. Hard work will pay off. Where I’m at today, people didn’t think it would work. But I blocked everyone out and I just kept being consistent and everything is going well at this point.

How were you able to land your first artist? 

My first artist was a girl. She was from the neighborhood, someone contacted me about her and said she was the most popping girl in regards to music. She was the first one to trust me, so I’ll never forget her. And she believed in me. But unfortunately, she was arrested, and we were never able to take her career to the next level. 

Lyrical Lemonade: I know you had the opportunity to connect with Swizz Beats. What were some gems he shared with you that still mean something to you today?

He told me a lot of things. He told me the same thing, always stay consistent, and don’t care about what anyone else says.

Lyrical Lemonade: You’re the manager of Bandmanrill. How is it working with them and seeing their career advance?

One of my closest friends’ nephew, is like a nephew to me too, he is named Amir. He was like yo uncle, I have this artist popping on Instagram and TikTok, he’s going crazy. His name is Bandmanrill, He rapping on Jersey on club beats. So I was like really, get in contact with him. At the time, I had a distribution deal at Equity, with my other artist. But they were like this kid from the north is fire, can you get him to me? So I wasn’t even expected to get him to sign, I was just going to get him to Equity. But we started vibing, we found out we were both Muslim, and we have the same boxing coach.

I was able to provide those services for Equity, and whatever labels they were speaking to. I got in contact with his managers, and I got in touch with one of my closest friends, and I was like yo I got something, lets’s see what we can do. Now we’re here today.

Lyrical Lemonade: What were some things you had to do or skills you had to obtain to become a manager? 

I believe you’re supposed to have a bond with the artist. I let my artist have creative control, and I also try to keep the relationship. Even before I sign an artist, I hang out with them to see if it’s evening worth signing them. The difference with Bandman, he was very smart, willing to listen and take creative criticism and advice. That is what made us bond. People that have artists, make sure you have some sort of bond, or else you’ll lose your artist.

Lyrical Lemonade: What would you say was the biggest moment of your career thus far? 

Me signing Bandman.

Lyrical Lemonade: What do you hope for your artist to accomplish in their career?

I want my label to be like the next Cash Money, Death Row. Those are stuff that I idolize. Jay Z, QC, Damon Dash. I want that type of company, that’s what I’m fighting for.

Lyrical Lemonade: What are you looking for in the next artist you manage?

Someone creative, has their own sound, believes in themselves, is motivated, and can take constructive criticism.

Lyrical Lemonade: What can we expect from the label this year?

Some big things from Bandman. I have some other artists I’m signing right now, but I don’t want to say too much. But I got a lot of big things coming.