Looking back on some of the most impressive releases I wrote about in 2018, one project that simply demands acclaim is Baby Keem’s The Sound of Bad Habit. Wise beyond his years, Keem’s style is best identifiable by galvanizing flows and hard-nosed deliveries, meshing together to make for some truly impressive raps — just ask hit-making producer Cardo Got Wings, and he’ll tell you the same.
Today, Keem is back on Lyrical Lemonade with a brand new set of visuals for one of the project’s standout songs, “Gang Activities”. Taking on a unique visual direction, one of the most notable, and quite frankly, legendary, features of this video is that it’s actually directed by none other than Shia Labeouf. The joining of forces between Keem and Shia certainly isn’t something that I saw coming, but nevertheless, it works seamlessly, as Shia clearly understands how to translate the energy of “Gang Activities” directly to the screen.
I could go on about this one all day long, but instead, I’ll just let “Gang Activities” speak for itself. Click play below, and if you haven’t already, check out The Sound of Bad Habit here!