In the wake of his 9th solo album ‘Jesus Is King’, Kanye West has remained relatively quiet save for his regularly programmed Sunday Service performances and the album’s merch releases. It’s become rarer for Kanye to release music videos at this stage in his career (2018’s ‘Ye’ didn’t have any videos), and when he has, it seems he’s always attempting to shift the very form of the music video itself.
The most noticeable thing about the music video for “Follow God”, the second track and a fan favorite off of ’Jesus Is King’, is its utter simplicity. Following Kanye and his father Ray West as they journey through the snow-covered acres of Kanye’s Wyoming ranch, the video focusses on just the two of them. There’s no frills or effects and barely any cuts. A viewer is only left to focus on the video’s intro (an anecdote about a father leading the way for his children as they walked through the snow for the first time) and the text that appears at the end of the video:
“My dad came to visit me at one of our ranches in Cody, Wyoming. He talked about his love for fishing, and how he could come here in the summers. It took me 42 years to realize that my dad was my best friend. He asked me, ‘How many acres is this?’ I told him 4000. He replied with these three words: ‘A black man?’”
Watch Kanye and his dad in the “Follow God” music video: