In an age where many artists are beginning to compromise quality in favor of volume and immediacy, music videos are becoming a lost art, in many ways. The dimension of perspective and visual context that they add to a given song simply can’t be recreated purely with audio, and furthermore, the value of the medium is being lost in low-quality videos that have little to nothing to do with the message of the music. Today, however, reassuring my hope in this medium, a Brooklyn artist named Lauren Declasse is here with a brand new set of visuals for his song, “Evisu.”
First things first, I originally found this video on Twitter thanks to a post from my good friend, @Kyledoscope. After clicking play, I immediately noticed that Declasse’s latest release seamlessly displays the power of imagery and cinematics to a beautiful, enthralling extent. Using gorgeous scenes of what I presume to be a reflection the Brooklyn artist’s upbringing, “Evisu” follows around a young Declasse, taking note of his aspirations, struggles, and attitudes toward life along the way. Additionally, scenes of the current Declasse grace the screen, creating a duality between the old and young versions of the artist while stringing together the values that each uphold. Backed by a set of lyrics that speak to a young man determined to find success, regardless of any obstacles in the way, images such as the plane in the sky and the sights that the boy sees attest to the dreams that he has amidst so many temptations and influences surrounding him.
That said, the music video for “Evisu” breathes new life into the song’s crisp artistry and clear creative vision. Quite obviously, Lauren Declasse is an incredibly talented artist, and it’s promising to see that his visual art performs to the same threshold of quality that his music does. I would love to keep writing about this one all day long and dissect it further, but truth be told, “Evisu” hits much harder if you watch for yourself. Check this one out below and let us know what you think in the comments!
Directed by Jake Saner