I remember when hyperpop first became a thing, people had a hard time grasping it for all of its uniqueness and creativity because it was just so wild, energetic, diverse, and different. These were the things I enjoyed about the subgenre, though, because it was literally not anything like anything I was bumping at the time, and it opened my mind up once again to an entirely new world of sounds, artists, and innovation. I don’t think the mainstream was or is currently ready for it, and I honestly don’t know if it ever will be, but I guess time will tell.
I only say all of this because WHOKILLEEDXIX seems to be the new hyperpop of the hyperpop world, if that makes any sense. They just make some of the wildest, obscure, and unique styles in the entire genre, and although this is what I love about their music, it just seems like it’s going to take some time before the average hyperpop fan can firmly grasp exactly what kind of artistry they’re bringing to the table.
Nonetheless, they’re constantly amassing fans and seeing numbers on songs skyrocket into the millions within days, so I don’t think any sort of adjustments need to be made whatsoever, especially after tapping in with their latest single “DOZO” which is accompanied by a chaotic Draven Ruggiero-directed music video that probably should have a seizure warning at the start.
This self-produced, recorded, mixed, and mastered track has an insanely addictive bounce that combines with their diverse vocal selections that are seriously insanely addicting. Each emcee shares a plethora of different styles and flows over the hasty yet not overwhelming instrumental, constantly one-upping each other until they reach the top of the mountain at the very same time.
If you’re a fan of “DOZO”, as you should be, the good news continues thanks to the announcement that this single is going to be a part of their newly announced and highly anticipated EP LORE vol. 1 which is set to release on April 8th, so it’s safe to say that these two hitmakers are going to be stealing the spotlight for the next few weeks and beyond, and I couldn’t be any more enthused for them.
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