A new frontier of talent has been quietly growing out of Houston over the past few years. It’s selling out shows across the city, making noise all over Texas, and more recently, has begun to cross state boundaries, reaching national audiences and beyond. This scene has birthed several burgeoning names as of late – Fade Em All and BBY Kodie, to name a few – but not until this year did it get its latest star in the making: HVN.
Back in February, HVN released his debut project, Welcome to Heaven, after being known as a behind-the-scenes figure in Houston. He ran, and currently runs, a brand called Don’t Die which threw a large part of the shows in the city, to the point where he and his brand had become a fixture in the scene, acting as a focal point for Houston music and fashion. In the months following his debut, cosigns began to roll in from Virgil Abloh, Kevin Abstract, and Taco Bennett, among others. Houston had another must-watch name on its hands, and earlier this week, HVN proved himself worthy of the hype, delivering a brand new song and video entitled “Demon.”
Arriving with a masterful video directed by Trey Lyons, “Demon” looks, sounds, and feels like an exclamation point off of the excitement that Welcome to Heaven created. It’s hard-nosed, straight to the point, and massively catchy, largely thanks to production from Houston natives No Friends and Broadday, who was one of the main names behind HVN’s debut project.
Song aside, the music video for “Demon” is equally as important to its impact. It hammers down the visual identity of HVN, and even includes a skit with Taco Bennett of Odd Future, who plays the part of an angry neighbor near the end of the video. After “Demon” and the skit have completed, there’s also a snippet of an unreleased song in there, which acts as the final blow; not only is HVN here to stay with “Demon” as proof, but he clearly has more in the tank. It’s only a matter of time until he takes over.
Be sure to check out the “Demon” music video below and follow HVN here.
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